MxMIndia

Tag: Rakesh Sharma

  • The campaign is titled #AapkeSapnoKaSathi

    BoB campaign aimed at millennials

    By Our Staff

     

    Public sector bank Bank of Baroda has launched #AapkeSapnoKaSathi, a youth-centric home loan and car loan campaign targeted at millennials that highlights the bank’s interest rates.

     

    Said Rakesh Sharma, Deputy General Manager and Head – Marketing & Branding, Bank of Baroda: “The youth today are looking for a financial partner that not only enables them to fulfil their dreams and achieve their financial goals, but also enables them to bank independently in a hassle-free manner. A partner that has served generations of their loved ones. This is the best time to buy a home or car of one’s dreams and Bank of Baroda’s amazingly low rates can transform that dream into reality.”

     

    The #AapkeSapnoKaSathi home and car loan TVCs are running in a multi-lingual format – Hindi, Gujarati and Kannada, besides English.

  • Objective of campaign: create brand awareness among prospective customers, integrated with the product offerings

    Bank of Baroda’s ‘Ek Forever Rishta’

    Press Release-based

     

    Bank of Baroda, India’s third-largest PSU bank, has launched a new campaign titled ‘Ek Forever Rishta’ . The bank has released ads in 10 different Indian languages.

     

    Said Purshotam, Chief General Manager – Retail Liabilities, Wealth Management Services, Marketing, Demat & NRI Business: “We have always been there as a committed friend and caretaker of our customers’ individual journeys. Through this campaign we want to take it to the next level where the consumer can avail the loans conveniently and move forward to achieve their dreams.”

     

    Added Rakesh Sharma, Head – Marketing & Branding:  “The storytelling had to be unique and impactful and that’s why we chose the format of Brand Stoppers (15 seconds each), which focusses on our philosophy of customer centric services. We hope that the campaign translates and conveys our thoughts across all our audiences effectively.”

  • The advertising campaign aims to turn Jharkhand into one of the most preferred investment and tourism driven destinations in the country

    Prabhatam Advtg bags comms mandate of Jharkhand govt

    By A Correspondent

     

    Multi-media solutions provider Prabhatam Advertising has bagged the sole contract for undertaking multimedia advertising, communication, media, digital and PR activity for the state of Jharkhand, emerging the front runner in a rigorous selection process undertaken by the Jharkhand Government.

     

    With a proposition to scale the multifaceted image management at both domestic and global scale, the Information & Public Relations Department of Jharkhand government has awarded the contract for the entire state of Jharkhand for the period of 42 months, which will serve various ministries and departments of Jharkhand to get into the mainstream of public domain.

     

    “Prabhatam Advertising has entered into a exclusive agreement with the Department of Information & public Relations of Jharkhand Government after qualifying the series of selection rounds by participating as an one of the eligible contenders, with a razor sharp focus to attract optimum attention for the various initiatives, schemes and programmes of the Jharkhand government being undertaken under the inspiring and dynamic leadership of the honorable chief minister of Jharkhand  Shri Raghubar Das,” said Shri Mayank Gupta, Director, Prabhatam Group.

     

    Prabhatam has being the front runner in the preparation of strategic road map for augmenting and ameliorating the public perception about Jharkhand state, engaged in making forward march towards all round growth and development. Prabhatam Advertising has designated a team of communication, media, digital and PR experts to work incessantly for the Information and Public Relations Department through its dedicated hub at Ranchi and Delhi and all across the country.

     

    Shri Rakesh Sharma, CEO, Prabhatam Group, spearheading the project advocated that “Our prime focus during the entire brainstorming session was to integrate the bio diversity of Jharkhand at multiple forums and to give it a spectacular social and digital media leverage, both in India and overseas giving Jharkhand a facelift turning Jharkhand into one of the most preferred investment and tourism driven destinations”.

     

    Special emphasis will be laid to develop new softwares and applications in sync with global mega trends.

     

    Shri Sharma stated that Prabhatam Advertising has dedicated a special task force for media planning and media buying ensuring matchless media savings for the Jharkhand Government and the team will report by weekly and every month directly to honorable Chief Minister for promoting Jharkhand on the world investment and tourist map.

     

    “Prabhatam Advertising was evaluated as the most successful bidder amongst the Multinational advertising houses who have participated in the tender, being floated by the Department. Some of the notable contenders were  Dentsu, Crayons, Grey worldwide, Publishes, Disha Communication, and Network,  who were invited for making presentation before the eminent members of the selection committee and Prabhatam Advertising was found to be most  befitting bidder for the brand promotion of Jharkhand in India and overseas,” said Shri A.K Pandey, Director, IPRD, Jharkhand.

     

  • This campaign also seeks to position Patanjali Atta Noodles as healthier and tastier noodles free from the worry of toxic additives

    DDB crafts new campaign for Patanjali Atta Noodles

    By A Correspondent

     

    DDB Mudra North and Patanjali Ayurveda have launched a fun themed, jingle based TVC led advertising campaign to promote Patanjali Ayurveda’s atta noodles.

     

    With the launch of healthy atta noodles, Patanjali wants to highlight the benefits of atta noodles with tasty masala (natural) and trust of Patanjali Ayurvedic legacy. This campaign also seeks to position Patanjali Atta Noodles as healthier and tastier noodles free from the worry of toxic additives.

     

    Exploring this unique proposition, DDB Mudra North crafted a catchy jingle based ad campaign showcasing the Atta noodles being enjoyed by the entire family, cutting across all age groups and preferences. The catchy jingle ‘Iss noodle mein kya hai?’ brings out the healthy attributes of the product. The ad closes with the punchline ‘Jhatpat Banao, Befikar Khao’ and with the promise of ‘Prakriti ka Aashirwad’ (Goodness of Nature)

     

    The pan-India campaign is led by television followed by radio. The main executional aim of the ad campaign was to capture a musical montage of kids, families, health conscious people enjoying Patanjali Atta Noodles without any worries, eating together and enjoying quality family time.

     

    Rakesh Sharma, VP – Marketing, Patanjali Ayurveda said, “With the burgeoning demand of fast food, we, at Patanjali Ayurveda, saw a clear need to provide a healthy, toxic free product in the noodles category. Patanjali’s promise of providing Healthy Goodness echoes in the launch of the Atta Noodles and we are truly thankful to have the creative driving force of DDB Mudra North for this.”

     

    Sambit Mohanty

    Quoting on the campaign, Sambit Mohanty, Creative Head, DDB Mudra North said, “When you have Patanjali Atta Noodles you have the assurance of wholesome goodness & health. That’s how we devised a catchy jingle of ‘Is noodle mein kya hai, kya hai!’ – to underline the fact that our Noodles have no harmful additives or anything of that sort.”

     

  • The thought provoking background narrative of the ad draws a close relevance between home cooked food and success of a person, very rightly represented by Sushil Kumar

    DDB Mudra North and Patanjali create a campaign for Patanjali Ghee

    By A Correspondent

     

    Patanjali along with DDB Mudra North has created an engaging campaign featuring for the first time, acclaimed Indian Olympic freestyle wrestler- Sushil Kumar for their key product, Patanjali Ghee.

     

    The TVC has been ideated with an intent to highlight the health attributes of Patanjali Ghee and showcasing the goodness of nature with which the product is made. Starting off with a beautiful thought, ‘Rasoi mein sirf khana hi nahi banta, bante hain sapne’, the ad progresses; visually depicting the importance of Pure Ghee in gaining strength for being successful and becoming a champion. The storyboard has a parallel showcasing of the Sushil Kumar exercising hard towards becoming a champion and his mother, passionately cooking for him in the kitchen.

     

    The thought provoking background narrative of the ad draws a close relevance between home cooked food and success of a person, very rightly represented by Sushil Kumar. The ad signs off with the phrase ‘Champion Banney ki Taakat’

     

    Quoting on the campaign, Rakesh Sharma, VP-Marketing, Patanjali said, “Pure Ghee is an essential component of almost every Indian household. With Patanjali Ghee, we intend to provide an alternate to the consumers who seek purity and worth for their money with the product. Featuring Sushil Kumar for the ad has been great since he is the face of Indian wrestling today and epitomizes hard work and perseverance – an apt quotient for our product. We are glad to partner with DDB Mudra North in our journey to make Patanjali Ghee synonymous to home-made Ghee.”

     

    Sambit Mohanty

    Quoting on the campaign, Sambit Mohanty, Creative Head, DDB Mudra North said, “Pure Cow’s Desi Ghee is one of Patanjali’s best selling products. We wanted to give it back its rightful place in the kitchen by emphasising its benefits as a cooking medium. That’s how the thought of ‘Champion rasoi mein bante hain’ came about – it’s a great match with a brand ambassador like Sushil Kumar.”

     

  • BBC Knowledge is set to come out with a special 3D issue for its anniversary in November. The issue will hit the stands on November 1 and will be priced at Rs 100.

    BBC Knowledge goes 3D

    By Akash Raha

     

    Come November BBC Knowledge is all set to bring out its first anniversary issue in 3D, priced at Rs 100 and due to be on stands from November 1. This is a ‘Space’ special with 22 pages of exclusive 3D images which can be enjoyed with 3D glasses available free with the magazine.

    Speaking about the anniversary issue Soela Joshi, Brand Publisher said, “BBC Knowledge for its first anniversary had to do something special for its readers. We wanted to use the power of interactivity to engage our readers and capture audiences. Coverage of Science & Technology in 3D has a high potential for disruption. Hence we have created ‘Space in 3D’ for our anniversary issue. The moment you put on the 3D glasses and look at the pages…the magazine comes to life. It is so exciting to create an environment where the readers can have a truly interactive experience.”

    The magazine has also come up with a 360-degree plan to engage with the young adults who are the main readers. The marketing activities for the issue will be carried out in areas which are popular with this age group. There will be print ads as well as key outdoors. “We will also run a social media campaign where this TG is most active, including our own Facebook page. In addition, in terms of onground, we have tie ups with organizations like science centres and nature groups to reach out to a new set of readers for this issue. We also have a tie-up with Imax Big Cinemas where we will promote this issue through on-ground branding and contests. Their 3D screen provides a perfect backdrop for our special issue,” said Komal Puri, Brand Manager, BBC Knowledge.

    The BBC Knowledge team has carefully handpicked the iconic stories for this issue – it contains a mix of breath-taking images of NASA’s space exploration as well as the exclusive inputs of Indian experts like Retd. Wing Commander Rakesh Sharma and spacecraft designer Susmita Mohanty among others.

    Preeti Singh, Editor, BBC Knowledge explains, “For our anniversary issue we have pulled out all stops. A first in India’s magazine history, BBC Knowledge brings a spectacular Space in 3D special with iconic NASA images, never seen this way before. With features from astronaut Rakesh Sharma to 35 biggest questions about the cosmos answered, this extraordinary issue is a perfect preview of what’s to come from us in the future.”

    BBC Knowledge was brought to India by Worldwide Media last year.  It is a magazine for young inquisitive minds where well-researched, handpicked stories are matched with breath-taking pictures and graphics to cover history, science and nature.