MxMIndia

Tag: Rakesh Kaul

  • Showcases  ‘MaxX Silence’ IoT-enabled chimneys

    DDB Mudra films for Hindware chimneys

    By Our Staff

     

    Hindware Appliances has launch the first phase of a new multimedia campaign for its IoT, voice, and gesture-enabled range of chimneys. The campaign has been created and conceptualised by the DDB Mudra Group.

     

    Said Rakesh Kaul, CEO & Whole Time Director, Somany Home Innovation Limited (SHIL): “At Hindware Appliances, we are delighted to drive innovation that brings joy to our consumers’ life. With noise being the biggest pain point while operating chimneys in the kitchen, we feel that there is a need to innovate and present solutions that enhances lifestyle alongside the overall cooking experience. And our trademark ‘MaxX Silence’ technology in chimneys offers exactly this by maintaining silent operation as compared to other chimneys. Our IoT range of voice-enabled chimneys empowers the consumers by giving them access to all the controls on their smartphone or simply operate using voice commands or gestures. With this, our consumers can now choose from India’s largest range of technologically superior silent chimneys and empower themselves to do more.”

     

    Added Arjun Suri, Creative Director, DDB Mudra Group: “Since consumers are cooking at home more than ever before, we wanted to show that silence is not only important while cooking but also in life and in our relationships. After all, what allows us to come closer to our loved ones are not the louder or noisier moments but those little moments of love full of comfortable silences.”

     

  • Conceptualised by DDB Mudra, the TVC showcases the power of the new technology introduced in the hob segment by Hindware Appliances

    Hindware introduces TVC on hobs

    By A Correspondent

     

    Somany Home Innovation Limited, makers of ‘Hindware Appliances’, have announced a new TVC for its Adonia Hob with MaxX Safe Technology.

     

    Conceptualised and created by DDB Mudra, the TVC emphasises on the dual convenience that the Adonia Hob provides – handiness in cooking and safety from fire-related mishaps and not to forget the appealing aesthetics of the hob.

     

    Said Rakesh Kaul, CEO and Whole Time Director, Somany Home Innovation Limited (SHIL): “Designed for modern-day homes, Hindware Kitchen Ensemble, one of the leading players and trusted brand in the consumer appliance category aims to grow the business manifold. It offers top-of-the-line products to Indian consumers. It helps our customers adopt a comfortable, luxurious and sustainable lifestyle while fostering innovation”.

     

    Added a spokesperson from DDB Mudra: “This Hindware HOB is a state-of-the-art kitchen appliance for users with an essential safety feature. The team has tried to create a realistic kitchen scenario in the story which revolves around the product and its main feature – Maxx safe technology.”

     

     

  • HSIL concludes digital campaign for Ondeo Water Heaters

    By A Correspondent

    HSIL Limited, the maker of Hindware, has concluded its digital campaign #WinterWithOndeo.

    Said Rakesh Kaul, President, Consumer Business and CEO, Evok Retail at HSIL Ltd: “The intent behind the contest was to create incremental awareness around brand proposition of ‘corrosion free hot water for years’ amongst our target audience. An engagement of 49,000 with a reach of over three lakh is an overwhelming response. As promised, the main character from our TVC ‘Zungraaj’ visited the winner’s homes and it has garnered such an enthusiastic response that we are planning to continue this activity for the next season as well.”

  • As part of the mandate, the agency will be responsible for the creative strategy and execution for the brand

    DDB Mudra appointed creative partner for Moonbow water purifiers

    By A Correspondent

     

    Following a multi- agency pitch, the DDB Mudra Group has won the creative duties of Moonbow, a water purifier and air purifier brand by Hindware. As part of the mandate, the agency will be responsible for the creative strategy and execution for the brand.

     

    The brand would be managed from the group’s Gurugram office and will be led by Ashwani Dhingra, Executive Vice President & Business Partner, ‎DDB Mudra North.

     

    Rakesh Kaul

    Speaking on the association, Rakesh Kaul, President Consumer Products Division, Hindware said: “DDB Mudra has been our agency partner for Hindware Kitchen Appliances and Water Heaters. We have grown in these categories faster than the industry to capture good market share within 3 years & DDB Mudra has played its part in helping us achieve this growth. We expect DDB Mudra team to work in the same manner for our Moonbow brand and be a part of the brand’s growth journey.”

     

    Rajiv Sabnis

    Added Rajiv Sabnis, Executive Director, DDB Mudra Group: “Water purification is a highly competitive category in India today. With the pressure on ground water supply increasing in every large city/ town and the over reliance on the monsoons every year, the need for purification is clearly felt in every home. Newer entrants in this category need to redefine the health benefits that more advanced water purification systems can deliver. Moonbow is uniquely placed to raise the stakes on their water purification offering and its proven benefits. We have an interesting challenge, to establish a differentiated and relevant health benefit amongst Indian homemakers.”

     

     

  • Redefines Water Purifier Space through Ad Campaign 'Ab India PeeyegaAchcha'

    Moonbow urges India to drink clean water in latest ad campaign

    By A Correspondent

     

    Moonbow, the umbrella brand from leading sanitary ware company HSIL Limited launched a new TVC campaign ‘Ab India PeeyegaAchcha’ for its water purifiers.

     

    The TVC narrates the story about the innocence of childhood as children from different socio-economic background play together and share water since ‘Accha Paani Share Karna Acchi Aadat Hai’. The new TVC visibly captures Moonbow’s initiative to highlight that everybody irrespective of their race, caste or creed is entitled to pure drinking water.

     

    Speaking on the new brand campaign, Rakesh Kaul, President, Consumer Products Division, HSIL Limited, said, “One of the biggest challenges in India today is access to clean drinking water. With this TVC, we perfectly capture the brands commitment towards providing consumers across India with clean drinking water. The TVC will play on primetime TV slots across general entertainment channels, select English and Hindi news and movie channels from 14th February 2017 onwards.”

     

    Speaking on the TVC, a Contract spokesperson said: “In a fairly cluttered market, where every brand spoke of technology and gave rationale to why their water purifier works seemed very similar to each other. The idea really qualitatively talks about the collective spirit with ‘Ab India Peeyega Achha’. While the broader theme was about Sharing is good, and with Moonbow Water Purifier, you share good water no matter who you are sharing it with.”