MxMIndia

Tag: Rakesh Jain

  • BroBot is the brand mascot

    Enormous launches new Reliance GI campaign

    By Our Staff

     

    It happened a few months back, but we’ve got to know it only now. That Reliance General Insurance (RGI) partnered with Enormous Brands to reposition its brand in the new normal.

     

    Said Rakesh Jain, ED and CEO, Reliance General Insurance: “During Covid-19, majority of customer interactions happened digitally and we brought about a series of tech innovations to simplify and make those interactions seamless. However, we also understood that Technological disruption needs to amalgamate with humane values and focus on being customer-first, always. That is why we decided to have a brand mascot ‘BroBot’ that embodies this ethos and presents insurance with a fresh perspective to our customers in the new normal”

     

    Added Ajay Verma, Managing Partner, Enormous Brands: “It was a bold approach to launch the new brand campaign. We had set daily benchmarks for the pre-launch phase to make sure that the appropriate level of curiosity is achieved. In the end, we were 17% above our ambitious engagement target”

     

     

  • The video major rejigs internal leadership teams to power into its next growth phase

    Sandeep Gupta to head Shemaroo’s broadcast biz

    By A Correspondent

     

    Sandeep Gupta

    Last week, Shemaroo Entertainment announced the appointment of Sandeep Gupta as COO – Broadcasting Business. This announcement comes at a time as the company announced its strategic entry into broadcast business with two channel launches – Hindi GEC Shemaroo TV and Marathi movie channel “Shemaroo MarathiBana”, launch.  With this move, Shemaroo will consolidate its entire broadcast offerings under Gupta.

     

    Subhash Somani, Deputy Vice President, who has spearheaded Shemaroo DTH VAS will now take additional charge of Shemaroo TV. Somani will oversee the entire business for Shemaroo TV – Content Production & Planning and Channel Distribution among others. Meanwhile, Vivek Koka, Assistant Vice President, who heads the Bollywood category, will now be given additional responsibility of leading the Marathi Movie channel ‘Shemaroo MarathiBana’

     

    In addition, Rakesh Jain, Programming Head, will be responsible for the programming and creative development of the Hindi GEC, Shemaroo TV and will work closely with the team to strengthen the channel’s position. Also, Yojana Bahalkar Bhave, Deputy General Manager, will lead programming for Marathi movie channel, Shemaroo MarathiBana.

     

    Hiren Gada

    Commenting on strengthening of the leadership team, Hiren Gada, CEO, Shemaroo Entertainment said: “Shemaroo’s DNA has been to constantly evolve with the changing times and pre-empt market shifts and adopt unconventional approaches for an accelerated growth. Our endeavor has always been to build a future ready organisation with distinct capabilities and a distinctive culture with an emphasis on developing internal talent. This new structure will power us as we enter our next growth phase. Sandeep  is one of those rare leaders in our industry who possess a sharp business acumen coupled with great insights on the pulse of the audiences. I am confident that he will be able to take our television offerings to greater heights as he leverages his experience of successfully building large scale television businesses.”

     

    Added Gupta on his appointment: “Shemaroo is an established and homegrown name in the entertainment industry, entertaining consumers from the last 57 years. The company is constantly experimenting and tapping into many new businesses, and has always disrupted the archaic norms. It’s an exciting time to be a part of such a dynamic team at Shemaroo, while embracing the culture and bringing the best to the vision and leadership. I look forward to working with the teams here, and make significant contribution by making the category a household name.”

     

     

  • Awards to be given across multiple categories in the two and four wheeler segments

    Bloomberg TV India Autocar India Awards to be held on 9th January

    By A Correspondent

     

    Bloomberg TV India and Autocar India will host the Bloomberg TV India Autocar India Awards 2015 nest week. The seventh edition of the awards will be presented by Reliance General Insurance and will be held in Mumbai on 9th January, 2015. The event will host distinguished corporate leaders and personalities, who will come together, to salute achievers from the automotive sector.

     

    The Bloomberg TV India Autocar India Awards 2015 recognizes evolving needs of the industry and how the automotive companies are keeping pace with them, by innovating better, using technology more intelligently and creating designs that are customized for Indian roads.

     

    Lavneesh Gupta, COO – Bloomberg TV India said, “Bloomberg TV India Autocar India Awards are regarded as the Oscars of the Automobile industry. The Awards have become the benchmark of performance for the industry and with each passing year the bar has been raised by the players. We proudly salute the achievements of the sector as well as individual players who have strived hard to keep pace with the evolving needs of the fast paced Indian.”

     

    Hormazd Sorabjee, Editor – Autocar India Magazine commented, “These awards have unmatched credibility thanks to an exhaustive evaluation process and a jury that is the best in the business. Consumers can rely on these awards to make an informed car buying decision. We expect the 2015 awards to be a keenly fought battle across all categories and wish all nominees the very best.”

     

    Speaking on the occasion, Rakesh Jain, CEO, Reliance General Insurance, said, “Indians today are moving towards a smarter world, well-equipped with the latest technology and innovation. This year’s Award’s theme ‘Recognizing the evolving needs of the fast-paced Indian’ is a contextual theme. The needs and desires of the fast-paced Indian has evolved keeping in pace with any of the global citizens. We are mindful of these trends and have always endeavoured to provide customized products and solutions. We are proud of our association with Bloomberg TV India Autocar India Awards 2015 and through this Award platform we wish to promote the cause of on-road customer safety & protection with our valued motor customers.”

     

    The Bloomberg TV India Autocar India Awards 2015 will be given across following categories to the best and the most deserving contributors to the auto industry. The categories are: Car Of The Year, Bike of The Year, Viewer’s Choice Car of The Year, Viewer’s Choice Bike of The Year, Best Design & Styling, Premium Bike of The Year, Import Bike of The Year, Car Dealer of The Year, Best Value For Money Car, Best Variant of The Year, Car Manufacturer of The Year, Best Driver’s Car, Performance Car of The Year, Compact Sedan of The Year, Sedan of the Year, Luxury Sedan of The Year, Compact Luxury Car of the Year, Hatchback of the Year, SUV of The Year, Engine of The Year.

     

    The jury panel comprised of experts like Hormazd Sorabjee (Editor – Autocar India); Renuka Kirpalani (Editor – Autocar India show); Shapur Kotwal (Deputy Editor – Autocar India); Narain Karthikeyan (India’s first Formula 1 Driver); Kartikeya Singhee (Consultant Editor – Autocar India Show); Manvendra Singh (India’s leading Automotive Historian & Restorer); Rishad Cooper (Two Wheeler Editor – Autocar India); C S Santosh (Motocross Rider).

     

    The entire methodology and process is validated by knowledge support partners PricewaterhouseCooper.