By A Correspondent
Rajshri Entertainment has announced its collaboration with New MSN, Microsoft Corp.’s information and entertainment network. Short form digital entertainment and special interest content, produced and aggregated by Rajshri Entertainment, will be showcased on the New MSN in a comprehensive and powerful way across the web and application experience. The New MSN is comprehensive and broad, bringing content from the most well-respected and influential media sources together in one place.
Rajshri Entertainment is a digital entertainment powerhouse, which produces content across multiple genres and languages. These branded channels range from lifestyle to e-news and from kids to devotional. All content produced is in high definition. The partnership will ensure the content reaches a wider audience, across the globe.
Speaking about the association, Inderpal Singh, General Manager, Content Alliances, Rajshri Entertainment Private Limited, said, “We are excited to partner with MSN for their new entertainment service. We are producing over 150 minutes of original video content on a daily basis including entertainment news, food shows, health and wellness, devotional amongst others. Our videos have generated billions of views on leading digital platforms worldwide. We are confident that the new MSN video service will help us reach a wider audience in India and overseas.”
“Built from the ground up, the new MSN combines comprehensive content from the world’s leading media outlets with powerful tools to help you do more,” said Sanjay Trehan, Executive Producer, MSN India. He added, “We’re excited to continue our relationship with Rajshri Entertainment & continue to inspire people to discover new things about themselves and the world around them.”