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Tag: Rajnigandha

  • Re-establishes the brand’s belief, “leadership that inspires the world”

    Rajnigandha focuses on leadership skills in latest ad film

    By A Correspondent

     

    The Dharampal Satyapal (DS) Group has rolled out a new TVC for pan masala major Rajnigandha. Conceptualised by Dentsu Impact, the new commercial showcases Rajnigandha as a brand, which believes in leadership that inspires the world.

     

    Commenting on the campaign, Rajeev Jain, VP Marketing, DSL said: “Rajnigandha has always applauded success, aspiration and winning spirit and the accompanying modesty that is inspiring. The brand Rajnigandha has remained a perfect companion of achievers for decades. This TVC effectively reinforces communication line ‘Kuch Kar Aisa, Duniya Banna ChaheTere Jaisa’, a philosophy that the brand advocates. True Achievers believe that achievement is not just about only achieving self goals, but also understands responsibility to bring positive change in the system we live in.”

     

    Added Amit Wadhwa, President, Dentsu Impact: “Rajnigandha is an iconic brand and it has managed to redefine the advertising space in its category. Carrying forward the brand message of ‘Kuch Kar Aisa, Duniya Banna Chahe Tere Jaise’, the intent behind the campaign was not only to showcase the product as a symbol of success but to spread the message of achieving success to a level that inspires others around you. What we are really proud of is that while, the film has scale but it also has a soul to it which we are sure will help people connect with the brand,” said

     

     

  • The campaign embarks by releasing TVC followed by digital, outdoor and below the line (BTL) and POS medium

    Rajnigandha celebrates brand success in new campaign

    By A Correspondent

     

    Rajnigandha has launched a new campaign captioned “KuchKarAisa, Duniya Banna ChaheTereJaisa”.The new campaign reinforces and strengthens the key concept of success which has always underlined brand messaging for Rajnigandha. The latest campaign underlines the fact that the ultimate accolade is the one where success itself inspires others to reach new heights. The film focuses on successful protagonists in various fields of literature, music, sports, business and architecture, who with their sheer brilliance and recognitionhave become a source of inspiration to others.

     

    Commenting on the campaign, Prasoon Joshi, Chairman, Asia Pacific; CEO & Chief Creative Officer, McCann Worldgroup India, said, “Rajnigandha as a brand was always about evolving to the next level. The campaign back in 2004 revolved around the success of the protagonist, while keeping Indian pride and values in mind. The second phase took the key thought of success to the next level; where it wasn’t only about achieving success but just as important to help and enable the success of those around you. Finally, the latest campaign is about inspiration – where the protagonist, instead of becoming an object of envy, has risen to inspire those around him.”

     

    Rajeev Jain, Associate VP, Marketing, DS Group, added“Through this campaign, we want young India to get motivated by their Idols and try to be like them. Rajnigandha has always been a symbol of success, aspiration, stature and a perfect companion for the successful people for last three decades. It will now redefine the leadership aspect as well. The new theme is a paradigm shift to a new class of successful Indians who inspire, as they reach the pinnacle of success.”

     

    The campaign embarks by releasing TVC followed by digital, outdoor and below the line (BTL) and POS medium.

     

  • Shares its journey of hard-work and commitment to quality

    Rajnigandha unveils new TVC

    By A Correspondent

     

    Rajnigandha has launched a new TVC campaign for Rajnigandha Pan Masala with a fresh slogan -“Yunhi Nahin Main, Rajnigandha Ban Jaata Hun”. The new TVC illustrates the journey of the brand’s conviction, passion, expertise, consistency, uncompromising approach and hard work towards delivering the most premium experience through every pack of Rajnigandha Pan Masala.

     

    Conceptualized by McCann, the new TVC has been directed by Richard de Cunha under the banner of Bang Bang Films. The film showcases the arduous journey and passion that the Rajnigandha endures to source the best of ingredients for the product from diverse geographies.

     

    Rajeev Jain, Associate Vice President, Marketing, Dharampal Satyapal Ltd. said, “Rajnigandha, premium pan masala is perfect blend of precious ingredients and aromatic flavors including Betelnut, Catechu, Lime, Cardamom seeds, Clove, exotic Ruh Kewda, Ruh Gulab and premium Sandalwood oil. The new TVC is an effort to refresh the bond with our consumers and share the glorious journey which brings that unique, consistent taste to Pan Masala connoisseurs for decades.”

     

    Sanjay Nayak, President, McCann World Group, further added, “The idea here is to communicate the love, passion, sincerity and perfection that goes behind making Rajnigandha.”

     

  • The campaign created by McCann Erickson for mouth freshener brand Rajnigandha, embarks by releasing TVC followed by digital, outdoor, and below the line (BTL) and POS medium

    McCann gets Rajnigandha to the stadium

    By A Correspondent

     

    Dharampal Satyapal (DS) Group has launched a new campaign captioned Stadium for its mouth freshener brand Rajnigandha. The new campaign will mark a giant leap in the underlying perception and motive of the brand with the new punch line “Munh Mein Rajnigandha Dil Mein Hai Duniya”. The key message of the campaign is “Success that makes a difference evokes admiration”. The campaign created by McCann Erickson, embarks by releasing TVC followed by digital, outdoor, and below the line (BTL) and POS medium.

     

    Commenting on the campaign, Rajeev Jain, Sr General Manager, Marketing, said, “Rajnigandha has always been a symbol of success, aspiration, stature and a perfect companion for the successful people for last three decades; it will now redefine the leadership aspect as well. The new punchline “Munh Mein Rajnigandha Dil Mein Hai Duniya” is a paradigm shift to a new benevolent and successful India.”

     

    While the earlier Rajnigandha campaign focused more on the success, the new Rajnigandha campaign has a more compassionate, humane approach. The campaign talks about an evolved person who is an equal contributor to the success of his fellow men. The protagonist of the commercial is shown as a successful business magnate, who not only has strong business acumen; but is also concerned for the well-being of society at large.

     

    The TVC shows with three investors presenting a blueprint to a young businessman in a field. This is followed by a well-heeled businessman with a calm and serene air around him, who steps out of a Limousine. The elder brother surveys the land and sees few kids playing cricket. The younger brother then excitedly blurts his business plan to create India’s biggest mega mall consisting of theme parks, amusement grounds and 6 multiplexes on that land. We see that the batsman hits the ball and it strikes the car. The elder brother throws back the ball to the kids and says “Yahan stadium banna chahiye”. One of the investors mutters under his breath ‘Charity ke bare main soch rahe hain’. Elder brother responds “Kal ki soch rahe hain”. He opens a pack of Rajnigandha, pops in a spoonful and replies “kabhi toh aisa khwab dekhiye, jismain hazaro khwab shamil ho”. Followed by this sequence is a newsperson making an announcement ‘GR Enterprises ke international stadium ne iss sheher ke logon main garv ki bhaavna aur sports culture ko adbhutt badaava diya hai’.

     

    Credits:

    Creative Agency: McCann Erickson

    Creative Head: Prasoon Joshi

    Account management: Rajeev Rakshit, Bhaskar Preenja, Shourabh Verma, Ayesha Mehra

    Planning: Jitendra Dabas and Srayan Ghosh

    National Creative Director: Nakul Sharma and Tirtha Ghosh

    Director (of the film): Rajesh Saathi

    Production House: Kerosene Films