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Tag: Rajkummar Rao

  • As Brand Ambassadors for Summer Cooler Campaign

    Rajkummar Rao and Patralekhaa team up with Kenstar

    Kenstar air-coolers has roped in actors Rajkummar Rao and Patralekhaa for its latest summer campaign.

    Said Sunil Jain, CEO – Kenstar: “We are thrilled to welcome Rajkummar Rao and Patralekhaa as the face of Kenstar Coolers. Kenstar has always prided itself in being the leader in innovation in the coolers category, a value we share with Rajkummar in his ability to continually portray path breaking roles. With Technology, Performance and Style at its core, Kenstar is ready to beat summers with a magnificent lineup of coolers which is simply unmatched: A choice of 50+ coolers, ranging from 12L to 150L.”

    Added Neha Khullar, Head Of Marketing – Kenstar: “Rajkummar and Patralekhaa are just the perfect choice of brand ambassadors for us for our coolers. Rajkummar’s ability to deliver flawless performances, reinvent himself role after role, deliver at the box office consistently, and establish trust and honesty with his fans, aligns perfectly with our values of quality, style and durability. Having the star couple on board for our coolers is sure to prove a shot-in-the-arm for the brand, enabling Kenstar to build a stronger bond with our customers.”

  • Features Rajkummar Rao

    L&K Saatchi & Saatchi campaigns for Cashify

    By Our Staff

     

    Cashify, the omnichannel platform for buying and selling electronic devices, especially smartphones, has launched a campaign with its brand ambassador Rajkummar Rao. The campaign film is created by L&K Saatchi & Saatchi, Gurugram.

     

    Commenting on the films, Rohit Malkani, Joint National Creative Director of L&K Saatchi & Saatchi, said: “From winning the project in a tightly-contested pitch to the finished films, this has been one heck of a ride. Half the job is done when you have an amazing actor who delivers a nuanced performance. Working with RKR has been a thoroughly enjoyable experience and the results are there for all to see. We have crafted two humorous and flamboyant films that focus on the benefits in a memorable and quirky way.”

     

    Added Nakul Kumar, Co-Founder and Chief Marketing Officer, Cashify: “As we extend our collaboration with the talented Rajkummar Rao, we’re on a mission to make technology more accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is not just a dream for people but an accessible luxury for all. By promoting refurbished smartphones as a smart upgrade choice, we’re offering a bridge between dreams and reality. Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns with our mission to build a more responsible and eco-friendly tech landscape.”

     

  • Campaign created by Leo Burnett

    Rajkummar Rao loves Lay’s in new TVC

    By Our Staff

     

    Lay’s potato chip brand has launched a TVC campaign featuring actor Rajkummar Rao. The ‘Ghar Par Lay’s Always’ campaign speaks to the consumers on the perils of not stocking-up Lay’s at home.

     

    Shailja Joshi, Director-Marketing, Potato Chips Category, PepsiCo India said: “At Lay’s, we are committed to infuse a sense of joy into our consumers’ lives and uplift their consumption experiences with our distinct offerings and relatable storytelling. Our newest TVC film for ‘Ghar Par Lay’s Always’ perfectly captures the central role that Lay’s plays during at-home occasions. We’re thrilled to have associated with Rajkummar Rao for this campaign and he has fantastically brought this messaging to life in the film. We hope that it will prompt Lay’s fans to always keep their favourite Lay’s well-stocked at home and experience fun uninterrupted.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett – South Asia: “Lay’s has always been the perfect snack partner and with this film we wanted to reiterate to the audiences to stock up their favourite Lay’s at home. With this hilariously exaggerated cautionary tale starring Rajkumar Rao, our film gives people a glimpse into the perils of not having ‘Ghar Par Lay’s Always’! If you don’t have Lays, anything can happen.”

     

  • Creates mass awareness about the energy saving aspect of fan range

    Brand ambassador Rajkummar Rao in new campaign for Syska

    By Our Staff

     

    Syska group has unveiled its latest campaign featuring the brand ambassador Rajkummar Rao to introduce its new brushless direct current (BLDC) fans range. Conceptualized around the theme #SaveKiyaKya, the campaign showcases the latest range of technologically designed BLDC fans.

     

    Commenting on the campaign, Rajesh Uttamchandani, Director, Syska Group said: “Our newly launched range of BLDC fans are for consumers who yearn for products that save money and power without compromising on aesthetics, each of which is intrinsic to their lifestyle. With our latest range, we hope to go beyond the fundamental requirements of fans as an appliance by improving functionality and design so that our fans can effortlessly integrate into the daily lives of our consumers. With the campaign created with Rajkummar Rao, we hope to encourage brand recall and communicate Syska’s meaningful innovations.”

     

    Added Rahul Gupta, CEO & Creative Director, IBD India Pvt. Ltd. said “IBD found synergy in the core values that Raj appeals to and felt he is the right ambassador for a brand that is futuristic, in being a link in the health of the planet and yet being accessible to everyone. He is talented, versatile and widely-loved for his work. This segue of the brand, the artist, and the agency is creativity… by design.”

     

  • TVC conceptualised by Contract Advertising

    Rajkummar Rao roped in as brand ambassador of Lendingkart

    By Our Staff

     

    Lendingkart, the fintech platform, has released its first brand campaign with Rajkummar Rao as its brand ambassador. The campaign ‘Business Loans Bole Toh Sirf Lendingkart’ is conceptualised by Contract Advertising.

     

    Said Harshvardhan Lunia, Founder and CEO & at Lendingkart: “We are delighted to have Rajkummar on board for our first-ever integrated brand campaign. Rajkummar has started his journey from grassroots and made a mark in the film industry. He is the perfect ambassador for us in our journey to simplify MSME financing. We clicked well together right in the first meeting we had. As the digital economy grows, it is imperative to spread awareness about digital business loans being available at fingertips. Lendingkart is playing a major role in bridging the credit gap that MSME sector faces. It is great that we have a friend in Rajkummar now.”

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, at Contract: “We wanted to introduce Lendingkart in a simple relatable manner to the millions of MSMEs in India. What Lendingkart offers is far ahead of what the world has been used to, in terms of availing business loans. The idea was to connect through the stories of business owners who are gearing up to expand their business, but in serious need of financing. And through ‘Business Loans Bole Toh Sirf Lendingkart’, the campaign highlights that for modern day businesses, there is only one partner for business loans – Lendingkart.”

     

     

  • Rao will promote the Syska products across LED and fan segments

    Rajkummar Rao is brand ambassador for Syska

    By A Correspondent

     

    Syska, the electrical goods company, has announced that it has roped in actor Rajkummar Rao as the new face of the brand. Rao will promote the Syska products across LED and fan segments.

     

    Commenting on the onboarding of Rajkummar Rao, Mr. Rajesh Uttamchandani, Director, Syska Group said, “We are extremely excited to have Rajkummar Rao as the new face of the Syska Group. Rajkummar is an apt choice for the brand because of his discerning choice of work and roles which reflects a sensitive, and mature actor. We believe that our journey at Syska is mirrored in his work. We are confident that our association with Rajkummar Rao will grow from strength to strength and will aid in recreating magic in the hearts of Syska’s loyal consumer base.”