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Tag: Rajkumar Rao

  • The video also features popular gamers Mortal, Snax, and Dynamo

    Rajkumar Rao finds own squad for BGMI in digital campaign

    By Our Staff

     

    Krafton, Inc., the South Korean video game developer, has unveiled its latest digital campaign for Battlegrounds Mobile India (BGMI) featuring actor Rajkumar Rao. The campaign follows the journey of Rao as he discovers BGMI’s fun gameplay for the first time and forms a squad with his group of friends.

     

    Commenting on the latest campaign, Minu Lee, Head of Battlegrounds Mobile India said: “Our community is deeply important to us, and our efforts have always been to create an enjoyable, and diverse gaming experience for players in India. Through this campaign we wanted to invite new players to the game and showcase how everyone can find their squads within BGMI. With our 2022 BGMI tournaments underway, this campaign encourages players to embrace their inner gamers, and gear up for an exciting year ahead.”

     

  • Campaign has been conceptualised by Contract

    Rajkumar Rao to promote Lendingkart as brand amb

    By Our Staff

     

    Lendingkart, the fintech platform, announced Rajkumar Rao as its first brand ambassador. This is to  engage with MSMEs in India to expand their ventures.

     

    The campaign has been conceptualized by WPP’s Contract Advertising, where the thought is pegged in the insight based on the idea that for many things in life, there are conflicting choices and can put oneself in a dilemma. But for a few things, the choice is clear, such as business loans equal only Lendingkart.

     

    Commenting on the campaign, Harshvardhan Lunia, Founder & CEO & at Lendingkart said: “We are delighted to have Rajkummar on board for our first-ever integrated brand campaign. Rajkummar has started his journey from grassroots and made a mark in the film industry. He is the perfect ambassador for us in our journey to simplify MSME financing. We clicked well together right in the first meeting we had. As the digital economy grows, it is imperative to spread awareness about digital business loans being available at fingertips. Lendingkart is playing a major role in bridging the credit gap that MSME sector faces. It is great that we have a friend in Rajkummar now”

     

  • The campaign featured Rajkumar Rao and Patralekha on a song composed by Shankar Mahadevan

    Mastercard & Citi’s celebratory campaign

    By A Correspondent

     

    To celebrate the festive season, Mastercard in collaboration with Citi launched a campaign ‘Celebration To Banta Hai’ in association with Shankar Mahadevan, Rajkumar Rao and Patralekha.

     

    Said Arjun Chowdhry, Head of Credit Cards, Payments and Unsecured Lending, Citi India: “This year, the festive season was unique for all of us. We gave our customers the opportunity to make the most of what they may have missed out on, and built optimism and hope, while driving engagement with their favourite Citi cards.”

     

    Added Arnika Dixit – Head – Digital Sales & Marketing, Data & Client Experience, Citi India: “This festive season gave us the opportunity to get back some hope, some fun, and some moments to appreciate ourselves and our loved ones. The campaign was live across multiple platforms with some unique immersive experiences and it was exciting to bring this unique song exclusively for the festive season to our clients.”

     

    Said Manasi Narasimhan, Vice President, Marketing & Communications, South Asia, Mastercard: “The ongoing pandemic has affected millions of lives, yet it has failed to shake the spirits of humanity. ‘Celebration to Banta Hai’ focused on the excitement for the festive season despite the challenges that the nation and the world has seen since the outbreak of Covid-19. Even though this year there have been some restrictions due to Covid-19 protocol around festive celebrations, every small opportunity is worth celebrating. This campaign is aimed to boost the confidence of people and encourage them and be part of their celebration.”

     

     

  • The matchmaking app ties up with ‘Ek Ladki Ko Dekha Toh Aisa Laga’

    Banihal.com launches campaign with Ek Ladki

    By A Correspondent

     

    Banihal.com, a matchmaking app targeted at millennials in India, is the official brand partner of the just-released film ‘Ek Ladki Ko Dekha Toh Aisa Laga’.

     

    The brand film Sonam Kapoor and Rajkumar Rao highlights Banihal.com as the app to meet the one who can complete your sentences. Banihal has developed proprietary artificial intelligence technology called Rae that can predict compatibility and makes introductions so individuals can meet the one that would be the right partner.

     

    Said Ishdeep Sawhney, Founder and CEO, Banihal.com: “We are fortunate for the opportunity to collaborate with Vinod Chopra Films and Fox Star Studios for a fabulous story in ‘Ek Ladki Ko Dekha Toh Aisa Laga’. We have now culturally accepted individuals to have a strong voice in their personal decisions. Banihal is a perfect solution that meets the needs of such young individuals looking to meet the right person who intuitively understands their unique aspirations.”