By Our Staff
Global tyre manufacturers Balkrishna Industries Ltd. (BKT) has roped in actor Ranveer Singh as its Brand Ambassador.
Said Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd.: “We are overjoyed to announce our brand partnership with youth icon Ranveer Singh, who has established himself as the category leader through sheer hard work and excellence, making him the perfect choice to highlight our brand. Both BKT and Ranveer Singh have been referred to as ‘mavericks’ as a result of their versatility and innovativeness in approach and we are excited at building this partnership on the edifice of these qualities. We are confident that Ranveer will be greatly instrumental in amplifying awareness of our unique offerings across India. We look forward to a successful partnership with him for many years to come.”