MxMIndia

Tag: Rajiv Khurana

  • Motivator India will manage offline and online media for MilkLane

    Motivator wins media mandate for MilkLane

    By A Correspondent

     

    Motivator India has announced that it has won media mandate for for the milk collection and supply platform, MilkLane. This relationship will start from handling launch of the brand Nutrinos. Motivator India will manage offline and online media for MilkLane.

     

    Commenting on the appointment, Vivek Sharma, Marketing Lead, MilkLane Dairy Services Private Limited said: “Nutrinos is creating a new RTE product category with fortified dairy products with a focus on growth and development of kids. The mandate is interesting and niche – with Motivator’s expertise in developing new brands and their varied portfolio of clients, they align well with our strategic marketing tasks. We have our work cut out for us in establishing the Nutrinos brand in the market as the most loved trusted and loved dairy brand in India.”

     

    Added Mausumi Kar, Managing Director – Motivator, India: “We are delighted to partner with MilkLane as they set up to redefine the dairy supply chain, delivering high quality, toxin-free milk at scale to consumers. With Motivator’s expertise and proven track record of working with businesses, especially emerging brands pivoting their trajectory from start up through scale up, this promises to be a mutually fulfilling association. We are privileged by this opportunity and look forward to play our part with gusto, in MilkLane’s brand journey.”

     

    Speaking on new partnership Rajiv Khurana, Chief Growth Officer, Motivator India said: “Our team is thrilled to partner with MilkLane which is committed to supply high quality dairy products, PAN India. In this mutually beneficial partnership, we ensure that with our expertise in scaling up businesses we will create awareness on Nutrinos as a market leader in providing nutrition and good health. Looking forward to this new journey with the MilkLane team.”

     

     

  • The appointments came after a two-month multi-agency pitch

    Ogilvy bags Zoomcar creative. Motivator to handle media duties

    By A Correspondent

     

    Zoomcar is to roll out a nationwide ATL campaign and has appointed Ogilvy as its creative agency while GroupM agency Motivator will handle media duties. The appointments came after a two-month long multi-agency pitch at Zoomcar’s Bangalore office.

     

    Said Varun Jha, Senior Vice President & Head Marketing at Zoomcar: “Zoomcar is gearing up for its next phase of growth and in this critical mission, we need top notch partners and folks who can match up our pace and are aligned to our broader vision. For this purpose we invited reputed agencies for the creative and media pitch in September 2018. Post multiple rounds of presentations and interactions, we found team Ogilvy to be closest to our vision and strategic thought process. Moreover its out-of-the-box thinking and creative route made them an obvious choice. We’re confident that as our brand custodians, Ogilvy will help us execute a stellar campaign and partner in next phase of Zoomcar’s growth. We found similar passion and rigor in team Motivator.”

     

    Added Rajiv Khurana, Chief Growth Officer, Motivator and Radhika Ramani, Managing Partner, South: “There is a global consumer trend towards sharing, rental and subscription economy and it has started to influence consumers with progressive mindset in their choices for mobility. Zoomcar has been pioneer in revolutionising the self-driven mobility space in India.

     

    We are excited to partner with Zoomcar as it gives us a platform to exhibit our unique business performance expertise. We are confident of our approach & tools leveraging data, content & digital to deliver the business advantage for Zoomcar in a rapidly changing media landscape.”

     

    And this is what N Ramamoorthi, President- Ogilvy South said: “As we speak, subscription-based mobility is transforming the mobility sector across the world and Zap Subscribe is pioneering the revolution in India. For us, it’s exciting to partner the young, creative marketing professionals at Zap Subscribe and create content and experiences that will help unchain customers from the burden of ownership.”

     

     

  • Rolls out a newly conceptualized digital campaign for the latest smartphone

    Motivator unveils new campaign for Lava V5

    By A Correspondent

     

    Motivator has launched the ‘#NeverMissAShot’ digital campaign for the latest flagship smartphone from Lava, the V5. The catchy campaign aims at increased user engagement via the digital medium to experience the fast autofocus feature of the device.

     

    Lava is known for creating smartphones that deliver superior camera capabilities. V5 is designed to deliver a good photography experience as it comes equipped with advanced features such as Samsung 3M2 ISOCELL Sensor and PDAF (phase-detection auto-focus). The PDAF feature helps the camera focus much faster and more accurately on moving objects ensuring that no moment is missed.

     

    The Lava V5 campaign evolved from the fact that people miss capturing moments on their smartphones due to inferior camera capabilities. The innovative digital approach allowed users to engage and drive conversations through digital media by sharing GIF posts, partaking in Youtube challenges and mobile ads. The idea was to create a buzz around Lava V5’s advanced camera feature of fast auto focus which ensures that people never miss a shot.

     

    Commenting on the launch of the campaign, Solomon Wheeler, Vice President & Head Marketing, Lava International Limited said, “Digital is a very important platform in our category and it plays a key role across all stages of the consumer’s purchase cycle. We were exploring options to get the right partner on board for the brand’s digital mandate and as part of that process Motivator was recently signed up as the AOR. With smartphones becoming an indispensable part of consumers’ lives, camera has become so much more important. It is now their primary camera device and they believe in capturing and sharing moments on the go. For this product, digital was the right platform to reach out to our target audience. Single minded focus was on communicating the camera experience led by PDAF, through engagement and driving conversations around the product. With ours’ and Motivator’s combined expertise and understanding of consumer behavior online, the campaign has delivered excellent results so far.”

     

    Commenting on the launch of the new campaign, Rajiv Khurana, General Manager North & National Head Business Development and Partnerships, Motivator said, “Through this campaign, we wanted to break the traditional approach of educating consumers about a new smartphone feature. For Lava V5, our aim was to launch a unique, interactive and engaging campaign which could represent the fast auto focus feature of the new smartphone. We are thrilled to see the user engagement levels that the campaign has managed to draw. We worked closely with our creative partner ‘Uthconnect’ to envisage this cutting edge creative.”

     

    The campaign has received a good response, recording an additional 20,940 fans on the company’s Facebook page and more than 5 lakh likes on the posts shared. Moreover, the Lava Mobile Facebook page witnessed a four times higher growth rate and three times higher engagement score comparison to the average growth rate and engagement score of Facebook Pages of Mobiles and handheld devices from Asia.

     

  • He has also been appointed as the General Manager for Motivator, North

    Rajiv Khurana joins Motivator as National Head, Business Development and Partnerships

    By A Correspondent

     

    Motivator has appointed Rajiv Khurana as the National Head of Business Development and Partnerships. In this role, he will actively work to build business development programs and identify strategic business verticals and categories that Motivator local offices can take forward.

     

    With over 19 years of experience across business, advertising and media, Rajiv also joins Motivator as the General Manager for the Northern region. In his previous role as a Client Leader at Maxus, he was successful in leading a portfolio of brands such as Paytm, Unicharm, Max Bupa, TV Today group, Air France and Nikon.

     

    At Motivator, he will report to Rabe Iyer, MD and V.Narayanan, Chief Growth Officer for the roles of National Head and General Manager respectively.

     

    Commenting on the recent developments, Rabe Iyer, MD, Motivator said, “Motivator leanings are towards delivering the business performance for our clients, Rajiv fits that line of thinking very well both, with his varied experience and his ability to lead change. We are looking forward to his addition on the team.”

     

    Adding to the same, V.Narayanan, Chief Growth Officer, Motivator said, “It’s great to have someone of Rajiv’s caliber on board. We value his sense of initiative, business thinking and his rich skills set, which will help transforming our product offering to our clients.”

     

    Speaking on his new role, Rajiv Khurana said, “Motivator is one of the fastest growing agencies within GroupM and I am excited to be joining this team and collaborating with some of media industry’s finest minds to achieve greater heights for Motivator. The company values of being agile, curious, enterprising and resilient completely resonates with me.”

     

    Prior to joining Maxus, Rajiv has worked as the Vice President, MEA at Dentsu. He has also been a part of Grey Worldwide (MC) as the Regional Planning Director, MENA and Mindshare as the Business Director. Some of the other major accounts he has handled in the course of his career include Airtel, Nokia, Honda, Pepsi Foods and Maruti Suzuki.