By A Correspondent
Starcom India has announced the appointment of Rajiv Gopinath as Chief Client Officer.  Gopinath will interface with key clients and bring in critical perspective on businesses, for strong and deep-seated client relationships, notes a communique.
Gopinath’ s last stint was with GroupM as Head, Specialist Services (Sports, Content, Data) Mkting Sports assets, Content Trading. Earlier, he was with MediaCom Easst Africa where he headed planning on Coca-Cola, Procter & Gamble and other local businesses across seven Sub-Saharan African markets. Prior to that, he was in MediaCom China where he did extensive planning on Procter & Gamble. He has had stints with MediaCom India, Mindshare and Madison in the past.
Said Mallikarajun Das, Group CEO, Starcom India on the appointment: “The dynamic marketing communications landscape is both a challenge and an opportunity. It calls for upstream strategies that bring in radical business transformation for brands. Starcom today is as much a business partner as a communications partner, offering deep level category insights, data-driven personalised communication, real-time marketing and predictive models. We map the full consumer journey and come up with effective, media-neutral, integrated solutions. Rajiv Gopinath with his experience and thought leadership will enhance our strategic offering still further and deliver the desired business results for clients.â€
Added Gopinath: “Starcom is one of the few agencies that has truly has a pulse on the consumer and can leverage the power of integrated communications. It has great expertise on the evolving media product and a wonderful set of clients. I am delighted to get this opportunity and look forward to it.â€