MxMIndia

Tag: Rajiv Dubey

  • The mandate was won following a multi-agency pitch

    Dabur to work with Dentsu X digitally

    By Our Staff

     

    Dentsu X has bagged won the digital media mandate for Dabur India, following a multi-agency pitch.

     

    Rajiv Dubey
    Rajiv Dubey

    Commenting on the new mandate, Rajiv Dubey, Head-Media, Dabur India said: “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with Dentsu X, an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”

     

    Divya Karani
    Divya Karani

    Added Divya Karani, CEO – South Asia Media, Dentsu: “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

     

    Roopam Garg
    Roopam Garg

    Said Roopam Garg, CEO, Dentsu X India: “It is the people, tech and tools of Dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”

     

  • We're back with a second season of Rahul Kishore's intimate, ah, well, you-get-the-drift interviews. This time he will speak to leading marketers across the industry. This week, he speaks with Rajiv Dubey, Head of Media, Dabur India

    Selfie with RK: Rajiv Dubey

    It is easy to mistake Rajiv Dubey, Head of Media of Dabur India, for a cyclist/athlete. Extremely fit for  a man of 46, he not only controls Rs 400 crore of adspend but also manages to cycle at least  50 km almost four times a week! Of all the media heads  I know, and I know almost all, he is easily the most prompt, courteous and organised. There is NO attitude. Just a focus to do the job and do it well…

     

    I began by asking him

    What’s your biggest strength?

    Numbers he replied. I am very good with them. I have been doing them for years. I also understand the industry very well. And especially Dabur where I have been almost since I began my career.

     

    What’s your biggest weakness then?

    I am a very safe player, take very few risks. This works for me, he says

     

    Hard work or luck?

    Only hard work. 100% turned things around. Bosses have always been good to me and given me a free hand with zero interference.

     

    Your favourite CEO?

    N R Narayana Murthy, he says instantaneously. He let people perform. Had confidence in them, didn’t interfere. Most importantly he didn’t keep the job indefinitely and knew when to exit. In many companies, a succession plan is absent and people like to keep their jobs. Not him.

     

    How would you like to live your life again?

    Pursue sports at a serious level. Running and cycling are my passions, he says. He’s been a late starter in the running bit but has made up for lost time and is an eager participant in all the marathons across the country. In cycling he says he’s in the 2% that will beat the rest of the 98% Quite an achievement!

     

    If a movie were to be made about your life who’”d you like to play you?

    Irrfan Khan. I like the fact that he’s from a small town like me (Lucknow), has tehzeeb which Delhiiites lack and portrays the small nuances rather well. All these factors are essential in playing me

     

    On a scale of 1 to 10 how wierd are you?

    He seemed to like this question. Normal according to him is boring and he doesn’t trust those people quite as much. He himself is quite wierd for a lot of people, he says. The thinking and the things he likes are quite different from what is seen to be normal. He likes weird peiople, he says.I s fond of punk rock, in keeping with his character traits. People who are simple and straight are boring for him

     

    What didn’t you get a chance to include in your resume?

    An IIM degree, though he’s an Electronics Engineer and an MBA from Nagpur.

     

    Describe yourself in four words?

    Passionate, Objective, Wierd, Sporty

     

    What’s your superpower?

    Cycling: When I am on the bike I feel invincible!

     

    How do you destress?

    Cycling and running. I stretch a lot.Yoga, though my wife practises it, is boring.It’s something I might do when I m 75! I see him cycling even then though.

     

    Dream job?

    Anything interesting in Apple

     

    If Bill Gates gave you ten million dollars, how would you change the world?

    Change peoples habits. Two lakh people die on the roads each year. I would take a city at a time and teach people discipline and road safety.

     

    Rate me as an interviewer?

    6.75, with a smile!