MxMIndia

Tag: Rajiv Chatterjee

  • Will jointly lead the Account Management functions

    Sirish Suveer joins Tilt as Senior Director – Business

    By Our Staff

     

    Tilt Brand Solutions has appointed Sirish Suveer as Senior Director – Business. He will report to Rajiv Chatterjee, Tilt’s Co-Founder and Chief Business Officer.

     

    Rajiv Chatterjee
    Rajiv Chatterjee

    Said Chatterjee: ”We are really excited to have Sirish jointly lead the Account Management function along with Avinash Shenoy – Senior Director, Business, as we grow and continue to consolidate businesses. He is joining us at a pivotal time for Tilt, as we scale up and continue to take on larger full-service mandates. His experience at leading key agency businesses is exactly why we feel this is a perfect fit and time.”

     

    Sirish Suveer
    Sirish Suveer

    Added Suveer:  “I am excited to start this new inning with Tilt. Hunger is evident in the agency culture, in the last three years, Tilt has built an enviable portfolio. With the strategic approach of “Full-Brained Thinking”  and the creative mantra of  “One Brand. Many Stories”, the ambition is to create notable work and build rewarding narratives for our partners. I look forward to leading a formidable team and creating magic.”

     

     

  • Talks about tyres for a country full of turns with #TameTheTurns

    TVS Eurogrip launches new brand campaign

    By Our Staff

     

    TVS Eurogrip, the tyre brand for motorbikes and scooters, has launched an integrated marketing campaign to showcase its wide range of tyres. Tilt Brand Solutions has worked on the ad film.

     

    Said P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited: “Staying true to our brand mission of providing the new age millennial rider with specialist tyre technology for his two-wheeler, we have picked an insight that we believe every rider can relate to. The Indian rider is posed with many twists and turns during his daily as well as occasional rides. We are excited to showcase how our wide range of tyres give riders the confidence and assurance that they need while taking those unforeseen turns, or when riding through a winding road. We are bringing the campaign idea alive through an impactful integrated marketing campaign.”

     

    Added Rajiv Chatterjee, Chief Business Officer – Tilt Brand Solutions: “During the investigative steps for this campaign what we realised from consumers was that the moment of truth for any rider is at a turn. It is on a turn when the rider gets that split second of a doubt and perhaps one of the very few moments when they actively think of the tyre. This is the moment we wanted TVS Eurogrip to own and thereby play a genuine role in the customer’s life. We especially feel happy in having been able to identify and convey a functional benefit that is geo-culturally relevant.”

     

  • Talks about tyres for a country full of turns with #TameTheTurns

    TVS Eurogrip launches new brand campaign

    By Our Staff

     

    TVS Eurogrip, tyre brand of motorbikes and scooters, has launched an integrated marketing campaign to showcase its wide range of tyres. Tilt Brand Solutions has worked on the ad film.

     

    Said P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited: “Staying true to our brand mission of providing the new age millennial rider with specialist tyre technology for his two-wheeler, we have picked an insight that we believe every rider can relate to. The Indian rider is posed with many twists and turns during his daily as well as occasional rides. We are excited to showcase how our wide range of tyres give riders the confidence and assurance that they need while taking those unforeseen turns, or when riding through a winding road. We are bringing the campaign idea alive through an impactful integrated marketing campaign.”

     

    Added Rajiv Chatterjee, Chief Business Officer – Tilt Brand Solutions: “During the investigative steps for this campaign what we realised from consumers was that the moment of truth for any rider is at a turn. It is on a turn when the rider gets that split second of a doubt and perhaps one of the very few moments when they actively think of the tyre. This is the moment we wanted TVS Eurogrip to own and thereby play a genuine role in the customer’s life. We especially feel happy in having been able to identify and convey a functional benefit that is geo-culturally relevant.”

     

  • StudioT is a through-the-line creative asset development studio

    Tilt Brand Solutions launches StudioT

    By A Correspondent

     

    Brand and communications consultancy Tilt Brand Solutions has launched StudioT, an asset development studio with capabilities to conceive, produce and execute creative assets across the consumer journey, with a special focus on the fragmented long-tail of digital assets and content.

     

    Rajiv Chatterjee

    Commenting on the launch, Rajiv Chatterjee, Chief Business Officer, Tilt Brand Solutions said: “StudioT is set up vis a vis talent and technology, to solve the challenges of creative asset conformity, quality, and efficiencies that brands face when they engage with multiple specialists. We deliver customised creative assets across the entire marketing funnel and consumer-cohort touchpoints. This in turn enables brand owners to have a clear understanding, evaluation and budgeting of their total creative asset requirements upfront, leading to stronger creative ROMI assessment.”

     

    Shriram Iyer

    Added Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions: “StudioT is born from the need to do justice to the philosophy that drives our creative approach at Tilt Brand Solutions, i.e. ‘One Brand. Many Stories’. Today, with so many cohorts and their unique touchpoints in their journeys, it is even more critical for every element of brand communication to have the same levels of quality, impact and ‘brand-speak’. The need of the hour is one single entity with these capabilities.”

     

    StudioT, jointly helmed by Chatterjee and Iyer has a roster of projects in the pipeline, notes a communique. Some of these are for Tilt’s existing clients and some new clients exclusively on board as StudioT assignments.