Tag: Rajiv Bakshi

By A Correspondent

TLC’s Independence Day digital campaign ‘FreedomIs’ was well received and a hit on social media platforms. It has been launched to salute the spirit of the Indian woman, who is gaining her independence every day.

The digital campaign was launched across digital platforms like Facebook, Instagram and Twitter. The video has been viewed by over half a million people and reached over four million viewers on social platforms.

The campaign celebrated Indian women in different spheres of life discussing the multiple manifestations of freedom – from societal to economic liberation. It was well received by women on social media.

Speaking about the campaign, Rajiv Bakshi, Vice President, Discovery Networks Asia-Pacific (South Asia) said, “Each person defines freedom as per the prevailing situation and surrounding challenge. There is a woman announcing her independence every day across India. On India’s 70th anniversary of independence, TLC highlights women aspirations and descriptions about this breathtaking word – freedom. Capturing today’s woman, the digital campaign lifts the veil from the past auguring the future.”