MxMIndia

Tag: Rajika Mittra

  • Billed as India's first sport, culture and entertainment agency

    It’s Cake-time for Havas India

    By Our Staff

     

    Havas Group India has announced the launch of UK-based creative agency, Cake, in the country. Cake India is billed as the country’s first creative agency specialising in sport, culture, and entertainment. It will be part of Havas Creative Group India.

     

    Cake will be seamlessly integrated with Havas Village India, and work closely with Shobiz Havas and the recently renewed Havas Sports & Entertainment vertical of Havas Media Group India. Cake will further augment the expertise brought forth by Shobiz Havas in the space of activation and deals, and partnerships by Havas Sports and Entertainment.

     

    To lead Cake in India, Havas Group India has appointed Rajika Mittra as Managing Partner. Mitra is better known for bringing in Promax and the India Radio Forum for many years.

     

    Said Rana Barua, Group CEO, Havas Group India: “Over the last few years, we have been strengthening our offerings in India through Meaningful Conversations, launching new expertise, strategic tie-ups, acquisitions, and joint ventures. As a result, in a very short span of time, we grew from 3 to 15 companies and specialist verticals, which has led to unparalleled growth for us,” adding: “As we race back to normalcy, our endeavour is to become the most future-ready network in the country, focusing on introducing first-in-India expertise, products, and innovations. Bringing Cake to India is a resolute step towards that goal. Moreover, there has been a steady increase in India’s young affluent class that wants to be part of new, innovative experiences. Cake will collaborate seamlessly with Havas Village India to drive these reimagined ideas.”

     

    Added Rosie Holden, Chief Executive Officer, Cake: “Cake’s expertise in sport & culture, our channel-agnostic creativity, and boundless passion and energy have always delivered best-in-class work for our clients. We felt that there simply wasn’t a better moment in time than now to bring Cake to India, as it is the most exciting sports & entertainment market in the world right now. And we feel privileged that our partnership with Havas Group India has enabled us to do that.”

     

    Said Rajika Mittra, Managing Partner, Cake India: “What really excited me about Cake was the novelty of the idea. Through my career, I have realised that there is an untapped land of opportunity for a structured ecosystem like Cake in the space of sport, culture, and entertainment. Cake India will help marketers connect with affluent consumers by tapping into their passion-points of sports, culture and entertainment. I’m delighted to lead the agency and confident that we will make a meaningful difference in India.”

     

  • While Viacom 18 bagged 29 metals, Star Networks bagged 28

    Viacom18 & Star max Promax BDA India awards

    By A Correspondent

     

    The 22nd Promax India BDA Awards was held in Mumbai last week with a line-up of speakers across industries and platforms..

     

    Speaking about the success of the event, Rajika Mittra, Country Head, India, Hong Kong and Philippines, said: “We realise that storytelling is evolving and creativity has to be platform agnostic. That’s the reason, we brought in eminent personalities from across the globe who can share their dynamic experience across multiple platforms with this eclectic group. The idea was to take the game higher and challenge the Indian creative industry even

     

    Promax BDA introduced three new categories this year: Most Outstanding Marketing Initiative (inhouse and out-of-house) and Most Outstanding Design In Promotion where the best of the best competed to win a Gold trophy. This year, these prestigious awards were taken home by Star India, Zee and Star Movies.

     

    Said Prasoon Joshi, Conference Chair, Promax BDA, 2018 looking at the award-winning categories: “It’s amazing how year after year, TV networks and creative agencies are tapping into the Indian cultural kaleidoscope and coming up with ideas that are fresh, cutting-edge and shareworthy on all platforms. Promax is a unique forum that understands this changing dynamic and encourages them to push the envelope every year.”

     

    There were many firsts for the Promax BDA India awards this year, notes a communique. New categories that included Best VOD Service Promo, Best use of digital and Best direction. Further, a successful boot camp with three creative musketeers- Rob Middleton, Arnab Chaudhri and Pete Bishop – who super-charged the atmosphere with [V] machine, a hand- on creative drill that covered everything to create award-winning promos for a 360 audience.

     

    This year, The Promax BDA Awards gave away 60 Golds and 57 Silver metals.

     

     

  • The show was opened by B Surendar, COO of Red FM Network

    India Radio Forum held. Red FM wins Best Radio Network award

    By A Correspondent

     

    India Radio Forum was held last week in Gurugram and a highlight of the event was the Excellence in Radio Awards (ERA). The show was opened by B Surendar, COO of Red FM Network followed by a panel discussion with Abraham Thomas of Radio City, DivyaKarani, CEO – Dentsu India and Rohit Upadhyay, MD & CEO, iBroad 7 Communication.

     

    This was followed by asession moderated by Naresh Gupta from Bang in the Middle along with Mausumi Kar, MD, GroupM India and Priti Murthy, CEO, OMD India.

     

    IRF 2018 also saw a conversation between radio expert Elliot Stechman of the AVC Group and Tapas Sen, Chief Programming Officer of Radio Mirchi. The concluding session was moderated by Rajat Uppal, National Marketing Head of Red FM, titled ‘Creating Brands and Sub-Brands in a Cluttered Space’RJ Malishka, Swaroop Banerjee of Tribe Asia, Joy Chouhan of JWT Delhi and Saahil Kumar of Sennheise.

     

    Said Rajika Mittra, Special Projects Director and the chief curator of the India Radio Forum: “The show ended on a high note where the industry came together to discuss issues and offer solutions. It’s always a wonderful experience to put together the India Radio Forum and Excellence in Radio Awards every year especially when the community comes together. With each successive year, our aim is to highlight and bring recognition to the professionals who have put their best foot forward and contributed to the growth and development of the radio industry in the country.  Every year we come across some well-thought performances with interesting content and innovative marketing campaigns and we are honoured to felicitate these creative minds who add value to the industry.”

     

     

    EXCELLENCE IN RADIO AWARDS 2018 WINNERS’ LIST
    AWARD CATEGORY COMPANY/STATION NAME ENTRY TITLE  
    Best Breakfast Programme (Hindi) Music Broadcast Limited Suno Na Dilli WINNER
    Red FM Morning No. 1 RUNNER UP
    Best Breakfast Programme (Tamil) Sun TV Network Limited Blade No. 1 WINNER
    Hello FM Hello Thamizhaa – Chennai RUNNER UP
    Best Breakfast Programme (Telugu) Music Broadcast Limited Radio City Super Mornings WINNER
    93.5 Red FM Morning No.1 With RJ Raaj RUNNER UP
    Best Radio Programme (Non-Breakfast – Hindi) Music Broadcast Limited RC Love Guru WINNER
    Music Broadcast Limited City Ka Darbaar JOINT RUNNERS UP
    Digital Radio (Mumbai) Broadcast Ltd (Redtro 106.Chaar) Cut To Cut – RJ Sudarshan
    Best Radio Programme (Non-Breakfast – Tamil) Music Broadcast Limited Chennai – Radio City – Crime Diary WINNER
    Big FM Night Show RUNNER UP
    Best Radio Programme (Non-Breakfast – Telugu) Music Broadcast Limited Radio City Flashback WINNER
    Big FM Retro Talkies RUNNER UP
    Best Radio Programme (Bengali) Radio Mirchi, Mumbai Sunday Suspense WINNER
    Radio Mirchi, Mumbai Hi Kolkata RUNNER UP
    Best Radio Programme (English) 93.5 Red FM Morning No.1 WINNER
    93.5 Red FM Red Rewind RUNNER UP
    Best Radio Programme (Gujarati) Radio Mirchi, Mumbai KitliKulture WINNER
    South Asia FM Ltd (Red FM) Morning Number 1 With RJ Devaki JOINT RUNNERS UP
    Music Broadcast Limited Radio City Joke Studio
    Best Radio Programme (Kannada) Big FM BIG Coffee WINNER
    Big FM REetroSavari RJ Rapid Rashmi RUNNER UP
    Best Radio Programme (Malayalam) Radio Mango VellirikkaPatanam WINNER
    Radio Mango Spot Light RUNNER UP
    Best Radio Programme (Marathi) Big FM Breakfast Show With BIG MJ Sangram WINNER
    Radio Mirchi, Mumbai HI Aurangabad RUNNER UP
    Best Radio Programme (Hindi – Non-Metro Station) 94.3 My FM Illegal Entry of overloaded Truck WINNER
    South Asia FM Limited Morning No.1 With RJ Umang (Patna) RUNNER UP
    Best Radio Sparkler (Hindi) Radio Mirchi, Mumbai MirchiMurga WINNER
    Red FM Sukumar RUNNER UP
    RJ of the Year (Hindi) Big FM Annu Kapoor WINNER
    Red FM Malishka RUNNER UP
    RJ of the Year (Tamil) Big FM RJ Balaji WINNER
    Music Broadcast Limited Love Guru RUNNER UP
    RJ of the Year (Telugu) Music Broadcast Limited RJ Suneetha WINNER
    Music Broadcast Limited RJ Shiv RUNNER UP
    RJ of the Year (English) 93.5 Red FM RJ Disha Oberoi WINNER
    Ishq 104.8 RJ Karan Johar RUNNER UP
    RJ of the Year (Gujarati) South Asia FM Ltd (RedFM) RJ Devaki WINNER
    Radio Mirchi RJ Kunal RUNNER UP
    RJ of the Year (Kannada) Music Broadcast Limited RJ Pradeepa WINNER
    Big FM RJ Shruti RUNNER UP
    RJ of the Year (Malayalam) Club FM RJ Smriti WINNER
    KAL Radio Ltd RJ Nitha RUNNER UP
    RJ of the Year (Marathi) Big FM RJ Sangram Khopade WINNER
    Radio Mirchi RJ Shivani RUNNER UP
    RJ of the Year (Hindi – Non-Metro Station) Big FM RJ Annu Kapoor WINNER
    Red FM RJ Kabir RUNNER UP
    Best Radio Promo – In-House (Hindi) Red FM Sonu Pothole Mix WINNER
    Red FM #me too RUNNER UP
    Best Radio Promo – In-House (Tamil) Big FM World Toilet Day WINNER
    Suryan FM 93.5 Teachers Day Scolding RUNNER UP
    Best Radio Promo – In-House (Telugu) 93.5 Red FM RED FM Traffic Awareness Promo – Agnathavaasi Song WINNER
    Big FM BIG Junior Rockstars RUNNER UP
    Best Radio Promo – In-House (Bengali) Radio Mirchi, Mumbai Sunday Suspense 8th Birthday Promo WINNER
    Radio Mirchi, Mumbai FIFA Under 17 World CupInspiration Promo RUNNER UP
    Best Radio Promo – In-House (English) Radio Mirchi, Mumbai Mother Are Liars WINNER
    Radio Mirchi, Mumbai Wild By Nature Song RUNNER UP
    Best Radio Promo – In-House (Gujarati) Music Broadcast Limited Radio City Vadodara WINNER
    South Asia FM Ltd (Red FM) Gandhi Topi RUNNER UP
    Best Radio Promo – In-House (Kannada) Red FM AR Rahman Birthday WINNER
    Music Broadcast Limited Radio City Free Ride RUNNER UP
    Best Radio Promo – In-House (Malayalam) Club FM Kothu Kacheri (Mosquito Concert) WINNER
    Big FM Pragasham Nation Pride RUNNER UP
    Best Radio Promo – In-House (Marathi) Big FM Breakfast Show – BIG MJ Sangram WINNER
    Red FM Happy New Ear RUNNER UP
    Best Radio Station Imaging Red FM Children’s Day TOH WINNER
    Music Broadcast Limited A R Rahman To Dhunuchi RUNNER UP
    Best Radio Programme Packaging Red FM Kolkata The Headphone Show WINNER
    Radio Mango Indian Footboard League RUNNER UP
    Community Show of the Year Music Broadcast Limited Power Of Radio WINNER
    Red FM Bajao For A Cause RUNNER UP
    Best Interactive Idea Red FM Bajao For A Cause WINNER
    Ishq 104.8 Calling Karan RUNNER UP
    Most Creative Campaign Ishq 104.8 Calling Karan WINNER
    Red FM Kolkata PAD Habit RUNNER UP
    Best Marketing Campaign Red FM MalishkaKo Matt Sunn WINNER
    Radio Mirchi, Mumbai Quaker Oats + Milk RUNNER UP
    Best On Ground/Activation by an FM Station 94.3 MY FM Silent Garbha WINNER
    Music Broadcast Limited City Ka Darbaar RUNNER UP
    Excellence in New Media Initiative Music Broadcast Limited Video City WINNER
    Red FM Ye KarkeDikhao RUNNER UP
    Best New Launch Ishq 104.8 Ishq FM, Mumbai WINNER
    Superhits 93.5 Red FM Station Launch in Chandigarh RUNNER UP
    Best Use of Music/Song/Jingle by an Advertiser in a Radio Spot OLX India OLX – 6 Months Break Up Challenge WINNER
    Ferrero – Kinder Joy Kinder Joy – Keep It Up RUNNER UP
    Most Effective Use of Radio in an Activation Campaign Madison Communication, Delhi Fortis More to Give: Organ Donation WINNER
    Mindshare – Gurgaon Quaker Oats+Milk (Shouting About Two & Two Together) RUNNER UP
    Most Outstanding Use of Radio in an Ad Campaign Mindshare – Gurgaon Tropicana (Tropicana Brightens The Environment This Diwali) WINNER
    Google India Google Maps ETA – 5 Minute Ko 5 Minute Banate Hain RUNNER UP
    Best FM Network 93.5 RED FM WINNER
  • This year, PromaxBDA India will host speakers and trainers such as Pete Bishop, Director at The Shop, Rob Middleton, VP Network Presentation Group, Astro and Arnab Chaudhari, Director at Banabo

    PromaxBDA & IRF appoint Moe’s Art as communications partner

     

    PromaxBDA India and India Radio Forum Awards 2018 has announced its partnership with Moe’s Art. Moe’s Art will be fulfilling its mandate as a Communication Partner for the fourth consecutive year with PromaxBDA and for the second year in a row with India Radio Forum.

     

    Commenting on the association, Rajika Mittra, Country Head (India, Hong Kong and Philippines) – PromaxBDA said: “We have a long-standing association with Moe’s Art for these events and it has always been a great experience working with them. We are happy to have them as our ‘Communication Partner’ for the 2018 edition as well. We are extremely happy to continue our mission of leading the global community of marketers and creatives in the media & entertainment industry and connecting the community.”

     

    Speaking about the association, Mayank Sen, Co-Founder, Moe’s Art said: “We are honoured to be associated with the prestigious PromaxBDA and India Radio Forum properties once again, with our continued association, we hope to up the ante in helping them create an immersive experience for the audience and media alike. With each passing edition of this event our learnings will surely help us to provide the properties with a 360 degree, holistic approach.”

     

    PromaxBDA India will be held on May 22 and 23 in Mumbai, while India Radio Forum will be held on May 18 in Gurugram.

     

     

  • The Small Big Idea comes up with #IndustryInsults to introduce the key note speaker at PromaxBDA Awards

    Small Big Idea presents #IndustryInsults to promote PromaxBDA Awards

    By A Correspondent

     

    Promax has brought on board digital agency The Small Big Idea (TSBI) to partner on the upcoming awards ceremony. TSBI recently kickstarted with a social media campaign to announce the keynote speaker for the event.

    Conceptualised as ‘#IndustryInsults’, the campaign aims to introduce Mr Bingo, ​infamous for sending hate emails, in an innovative and quirky manner creating the much-desired intrigue on this addressal at the event. The campaign will acquaint consumers to ‘Mr. Bingo’ in a style that’s today benchmarked by his own witty illustrated insults.

    ​“We have been partnering and participating in Promax for many years, and Mr. Bingo is certainly one of the most unique speakers the event has witnessed. His style fits in naturally to our palette. Through this campaign, we have tried to do justice to Mr. Bingo’s quirky ways and we are sure that our messages will be well received by the industry insiders. It is “SO US”, says Harikrishnan Pillai, Co-Founder, The Small Big Idea.

    “Insults can be brutally fun too and our keynote speaker, Mr. Bingo has managed to create a livelihood out of this niche skill. The Small Big Idea, the Digital First Branding agency for Promax has captured this very essence of Mr. Bingo and created a campaign of “#Industryinsults” that acts as a perfect way of introducing our unique and enterprising keynote speaker by providing witty content in Mr. Bingo’s unique style,” adds Rajika Mittra, Country Head for PromaxBDA Awards 2017.

     

  • PromaxBDA India 2015 will take place on 12th and 13th May, 2015 at the Indian School of Design & Innovation and The Westin, Mumbai

    12th edition of PromaxBDA to be held in Mumbai

    By A Correspondent

     

    PromaxBDA, the association that represents more than 10,000 companies and promotion and marketing professionals at every major media organisation in broadcast media, has announced the 12th edition of its annual conference, PromaxBDA India 2015.

     

    This year’s conference will witness participation of prominent visionaries discussing topics that contribute to the growth of digital and advertising space. Some of the key speakers and trainers include David Shing – Digital Prophet – AOL, Nicole Velik – Director/Founder – Ideas Bodega, Linda Button – Brand Personality Expert – Tooth+Nail, Rob Middleton – VP, Network Presentation Content Group – ASTRO, Liz Dunning – Co-founder – Dunning Penney Jones, Amanda Herbert – Marketing & Communications Director – Discovery Networks Asia Pacific and Glenn Urquhart – Group Creative Director – The LifeStyle Channel, Foxtel Networks Australia.

     

    This year PromaxBDA India has introduced a brand new conference format, where they will be holding PromaxBDA Boot Camps and PromaxBDA Masterclass Conference. The inaugural PromaxBDA Boot Camps will bring in the latest creative techniques in promotion-creation while the Masterclass Conference is tailored to create a local and global overlook for senior-level producers, executives, leaders and decision‐makers. The Masterclass Conference will be opened with a keynote address by the renowned David Shing – Digital Prophet – AOL.

     

    Commenting on this year’s conference and the new additions, Rajika Mittra, Country Head (India), PromaxBDA said, “We are glad to announce the 12th PromaxBDA India Conference 2015. With media and entertainment industry evolving at an enormous speed and digital space dominating as a medium, this year we have introduced a fresher format, which aims at emphasizing on the importance of the digital medium. We have received encouraging response to the earlier summits and I am sure that this year too we will have an exciting time with everyone.”