MxMIndia

Tag: Rajeshree Naik

  • Hosted by celebrity chef Amrita Raichand

    IFN hosts ‘Live Lockdown Cooking Show’

    By A Correspondent

     

    India Food Network (IFN) in collaboration with Reliance Fresh successfully concluded the first-ever live virtual cooking reality show, ‘Live Lockdown Cooking Show’. The show was streamed from two kitchens giving the viewers an experience of an actual live cook-along show.

     

    The five-episode series from April 10-14, 2020 saw Chef Amrita interacting live with homemakers, professional culinary experts and even young students over some home-made food recipes, culinary hacks using food leftovers and thrifty cooking methods.

     

     

    Said Lalatendu Panda, Chief Marketing Officer (Reliance Fresh and Reliance SMART): “This first ever Lockdown Cooking Show was another way to letting consumers know that we are with them every step of the way, helping them make healthy, tasty and quick meals, all of which help them in whatever way possible. This show was also a first for us and the industry where two kitchens were streaming simultaneously and cooking. We hope to continue creating content that excites and inspires our RelianceOne loyalty programme customers.”

     

    Added Rajeshree Naik, founder of IFN: “Food content has clearly been a huge preoccupation both for comfort and practical reasons. Whether it be recipe videos, advice on quarantine cooking, how to stock your pantry or the increased interest in baking and bread, food content has seen an unusual spike in interest. This cooking show we did with Reliance Fresh was one-of-its-kind because it was live, in a way where it was two kitchens cooking together – same time and also with a larger audience participation. With food being both a need and source of distraction, we have been creating content that people will find very useful during times like this.”

     

     

  • PING Network and ONE Entertainment combine resources to offer interesting digital formats

    Ping Digital, One Network ink alliance

    By A Correspondent

     

    PING Digital Network has announced a strategic alliance with One Network Entertainment. As part of this alliance, PING Network & ONE are launching the first of its kind ‘The Creators Collective’ to provide creators everything to become successful publishers.

     

    ‘The Creators Collective’, is an initiative designed for creators to produce content, collaborate with other creators and more importantly learn the art to becoming a publisher. With regular workshops by experts, sessions by and for brands/advertisers and creators, this will become a vibrant content creation hub.ONE and PING now boast of about 10,000 sq ft of studio cum office space in the heart of Mumbai’s media district of Lower Parel with top-notch creative teams, state of the art equipment with live broadcast facilities, production facilities and edit suites along with all the resources that creators require to showcase their talent. Inpsired by the You Tube Spaces, The Creators Collective will enable Talent to hone their skils & collaborate with other talent to create break through content.

     

    Rajeshree Naik, Co-Founder & Director, PING Network, says “We are delighted to partner with ONE Network Entertainment to further strengthen our proposition of being a one-stop shop for the best digital video creators in India. This alliance is also a testimony of our own DNA as creators making us the preferred platform for the creator community. Through this partnership we also add the much sought after genre of comedy to our exisiting content making it more attractive for brands & advertisers. We now become a network of over 550 channels with close to 85million views a month bringing huge scale to the both creators & advertisers.”

     

    Abe Thomas, Co-Founder One Network, says “ONE Network with over 70 mn views and a distribution network across 20+ global video platforms, is very enthused with the synergies that we can jointly exploit with an MCN like PING Network. We believe that through this partnership we will be able to collaborate with brands/advertisers and provide them with opportunities to interact, collaborate with a wider range of creators.” Adds Suresh Menon, Co-founder One Network, “ We are a Talent First media company and believe that we will discover the new stars of tomorrow through ‘ The Creators Collective’.