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Tag: Rajesh Seth

  • The brand has a strong yet soft personality that matches with the superstar

    Buffalo launches ad campaign with ambassador Varun Dhawan

    By A Correspondent

     

    Fashion brand Fbb has created an ad campaign titled ‘Setting You Free’ featuring brand Buffalo’s ambassador Varun Dhawan to celebrate its 40th milestone.

     

    Celebrating the four-decade success Rajesh Seth, COO, Fbb said: “It’s not every day that we see brands successfully serve for forty years. We celebrate the 40th year of our iconic brand Buffalo with pride and are filled with gratitude for the undying support by our customers. We believe that this is just the beginning and are working towards achieving many more milestones.”

     

    Speaking about the campaign, Anand Subbarao, Co-founder, AndAnd Brand Partners Pvt. Ltd. Said: “When you have Varun as an ambassador for a popular brand like Buffalo, executing the campaign is a seamless process. The brand has a strong yet soft personality that matches with the superstar; which is why the film looks distinctly great.”

     

     

  • Set to a foot-tapping song sung by kids, the campaign showcases young fashionistas

    ‘Yours cutely’ campaign by fbb features the latest in fashion for little ones

    By A Correspondent

     

    Future Group fashion retail arm – Fbb -  has unveiled ‘yours cutely’, a campaign featuring kids flaunting the new festive collection of fbb. Created and conceptualised by DDB Mudra West the campaign features kids styled in different categories of outfits on many different occasions. The commercial is set to a lively song in which kids sing about their fashion.

     

    Speaking about the campaign and the new range Rajesh Seth, COO, fbb said: “Kids love to be dressed and at the same time take pride in what they wear, which is why they tend to show off to their friends or relatives with the expectation of getting some compliments. Yours cutely is a simple campaign dedicated to all little ones. The affordable and attractive range is sure to capture the attention of all kids & their parents alike.”

     

    Commenting on the creative of the campaign Ashish Phatak, Executive Creative Director at DDB Mudra West said: “Kids have a ton of infectious energy and innocence. We tapped into this to complement the fashion quotient so that the campaign is both – stylish and uniquely childlike. And of course, the music goes a long way in creating this mood too.”

     

  • Vir Das to drive the campaign #DropThePants for World Shorts Day

    fbb celebrated Sunday as World Shorts Day

    By A Correspondent

     

    fbb from Future Group celebrated World Shorts Day April 23 (that’s yesterday). Keeping in mind soaring temperatures and the must-have for this heat – shorts, the brand urged consumers to embrace ‘the casual’ and get cooler this summer through its #DropThePants campaign.

     

    The campaign #DropThePants is digital and has popular stand-up comedian Vir Das starring in its promotional video. The video has Vir announcing the day through a hilarious and engaging video that urges men to #DropThePants on #WorldShortsDay.

     

    Commented Rajesh Seth, COO at fbb, on the campaign: “World Shorts Day is an initiative by fbb to popularize shorts as a category and also own it. The campaign will also help us connect to our customers in a fun and interesting way”.