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Tag: Rajesh Ramakrishnan

  • Brand aims to strengthen its portfolio offerings in the ‘fresh breath’ space

    Perfetti promotes ‘Center Fresh 3 Layer Gum’

    By A Correspondent

     

    Center Fresh 3 Layer Gum has actor Samantha Akkineni as Brand Ambassador. The launch of the gum will be supported through a 360-degree campaign on TV, digital, and cinema.

     

    Speaking on the launch, Rajesh Ramakrishnan – Managing Director, Perfetti Van Melle India said: “Center fresh is one of our power brands in India. The brand enjoys immense love and trust with the Indian consumer. We plan to own the “fresh breath confidence” space through multiple product offerings under Center fresh, which are tailored for different consumption occasions.”

     

    Speaking on the new launch, Rohit Kapoor – Director Marketing, Perfetti Van Melle India added: “Fresh Breath is one of the fastest growing need spaces within confectionary today owing to the growing consciousness around the concept and Center fresh is synonymous with fresh breath. With the launch of Center fresh 3-layer gum the brand wants to cater to consumers who are looking for long lasting fresh breath experience, all through the day. Center fresh 3-layer gum offering further strengthens the brand portfolio which has offerings across formats and different fresh breath need states.”

     

    Explaining the thought behind the ad film, Anurag Agnihotri, Executive Creative Director, Ogilvy India said: “Center fresh 3 Layer Gum offers you fresh breath that lasts long. For a youngster, it means having the fresh breath confidence to carry through long conversations with someone special. We brought this out in a boy-meets-girl story in a bus in which the conversation continues till the end of the journey. It may be the beginning of a romance or it may not lead anywhere, but it leaves you with a good feeling. That’s what we have tried to capture.”

  • Tibrewal is set to join as Business Head, South & West and Ramakrishnan has joined as the Head of Marketing

    Pankaj Tibrewal and Rajesh Ramakrishnan join HT

    By A Correspondent

     

    Mr Pankaj Tibrewal is set to take over from Mr Salil Sadanandan as Business Head, South & West, HT Media Group. Mr Sadanandan joined HT Media in May 2008, and led from the front. Today the Mumbai edition, in a highly competitive market, is a strong and clear No 2 in readership as well as in advertising volumes.

     

    Rajiv Verma, Group CEO, HT Media Group, said: “It’s never easy to let go of such passionate leaders but it’s only fair that a leader who has contributed so much to our enterprise must be enabled with this opportunity.”

     

    Mr Tibrewal comes to HT Media from the Future Group where he was the COO and Business Head for Pantaloons. At Pantaloons, Mr Tibrewal established global best practices in retail and implemented a new customer-first strategy, and, under his leadership, Pantaloons achieved an annual growth of 30-35%. Prior to the Future Group, Mr Tibrewal worked with McKinsey and Company in their Chicago office. Previous to this, he was an entrepreneur.

     

    Mr Tibrewal holds an MBA from Kellogg School of Management at the Northwestern University and an MS in manufacturing systems from the University of Texas at Austin. Mr Tibrewal’s wife, Pallavi, also an MBA from Kellogg, works for Disney, heading heir accessories & footwear licensing.

     

    Mr Tibrewal will be reporting to the Rajiv Verma in his new endeavour.

     

    Mr Rajesh Ramakrishnan has also joined Hindustan Times as the Head of Marketing. Mr Ramakrishnan will initially be responsible for the marketing of the Hindustan Times brand in the North and the East.

     

    Mr Ramakrishnan is an alumnus of BITS Pilani and XLRI Jamshedpur, and has over 17 years of experience in Sales and Marketing across companies like Reckitt Benckiser, Marico and Pepsico. He has worked on a diverse set of brands including Cherry Blossom, Kurkure and Quaker. His last assignment was Head, Global Marketing with Apollo Tyres.

     

    Commenting on his joining, Shantanu Bhanja, VP Marketing, HT Media, said: “Mr Ramakrishnan combines a strong sense of result-orientation with an ability to bring the best out of people. He will bring exceptional Marketing depth to our biggest Brand and key markets”

     

    Apart from being a marketeer, Mr Ramakrishnan is also a passionate photographer whose work has been exhibited, as also published in several magazines and newspapers. He also conceptualized and shot two calendars over the last two years, with prominent celebrities, in support of NGOs.

     

    Mr Ramakrishnan’s wife Nirupama Subramanian is a Corporate Trainer and also the author of the best selling novel Keep the Change.

     

    Mr Ramakrishnan will report to Shantanu Bhanja, and consequent to this, Diptakirti Chaudhuri, Marketing Head, HT Delhi.