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Tag: Rajesh Mishra

  • Promotes air coolers with tagline ‘Mann Thanda Tann Taaza Rahe'

    Symphony Ltd launches new summer campaign

    By Our Staff

    Symphony Ltd has launched a campaign ‘Mann Thanda Tann Taaza Rahe’. The 360-degree campaign which has been dubbed in several languages will be promoted across television, digital, radio, OOH and other mediums.

    Said Rajesh Mishra, President – Sales and Marketing, Symphony: “Symphony as the leading air cooler company worldwide, is ready to come forth with bigger, better plans; and what could be better than a story of saving love? With #MannThandaTannTaaza we aim at tugging the heartstrings of our audience by highlighting how imperative it is to keep oneself calm and refreshed, no matter how challenging the times may be.”

     

     

  • The new ad film series aims to achieve brand salience and boost affinity

    Symphony affirms leadership status in latest ad campaign

    By A Correspondent

     

    Symphony has launched its latest ad campaign that affirms its world leadership in the sector. The new ad film series aims to achieve brand salience and boost affinity for Symphony’s innovations.

     

    The ad films are conceptualised and directed by Manoj Tapadia while the production house is Offroad Films.

     

    Said Symphony’s President Sales & Marketing, Rajesh Mishra: “Symphony owns the ‘cooling’ space in India. The company has been instrumental in inventing and developing cutting-edge air-cooling products that have helped cool consumers across generations. Symphony’s air-coolers have the widest demographics with usage across age-groups, geographies, social-classes, income groups and so on. Our aim is to consolidate our strength and reinforce market dominance by continuous innovation.”

     

     

  • The film is conceptualized by DDB Mudra West

    Symphony air coolers combat soaring temperatures in latest campaign

    By A Correspondent

     

    Symphony is a leading air cooler brand and taking the intense competition into consideration, DDB Mudra West aimed to consolidate Symphony’s leadership by equating coolers with Symphony.

     

    Said Rajesh Mishra, Head- Marketing, Symphony Limited: “As pioneers of air cooling in India and as a world leader in the field today, we felt our communication stance needed to be large enough to reflect our vantage point. And nothing gets bigger than the Sun’s unusually high temperature spikes every summer, as a brand fight for Symphony, from which we effortlessly provide the best cooling relief with our range of innovative coolers.”

     

    Commenting on the campaign, Rahul Mathew, Creative Head, DDB Mudra West said: “No one understands cooling or has revolutionised it the way Symphony has. And that’s the main reason why they’re the market leaders. That’s why, in our brand campaign we wanted to capture the difference Symphony makes in the lives of their customers. Which is more than just cooling; but saving them from the wrath of the summer sun. And so, we decided to use the wrath of the sun as the idea itself. By capturing humorous instances that would make the sun lose its non-existential cool and making the earth suffer. With Symphony being the only way to save one’s self from the sun’s scathing anger.”