By A Correspondent
IDS launched a new scheme broadly framed on the lines of one-time compliance window provided under the Black Money Act, 2015.
The Income Tax Department called for a creative pitch from its empanelled 17 creative agencies to reach out to masses using outdoor advertisement. The need was to create a compelling visibility through creative on outdoor medium. These 17 creative agencies competed for this project by sending across their best creative for the outdoor message. Laqshya Advertising won the project beating all others agencies with their creative artwork.
The creative was a display of the black and white component with the message that stood out on outdoors. The team arrived at the optimal usage of text and pictures to make the outdoor message reach out and create the lasting impact on the mass. The creative has been aptly and strategically placed on various outdoor sizes. The essence of the project has been very well received on outdoors and the creative has undoubtedly helped the message reach out well to the masses and is creating the impact.
Talking about the campaign, Rajesh Mendiratta, AVP, Laqshya Advertising said: “The responsibility to deliver institutions like Income Tax Department is challenging since there are a lot more norms and discipline when it comes to DAVP ads. We have been working with a lot of Govt bodies and we are extremely excited and privileged to have won the Creative pitch for their print and outdoor Advertising. It is a matter of pride to have IDS as our clientele and we look forward working and winning many such creative pitch in the future.â€