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Tag: Rajesh Laikh

  • The campaign has been conceptualised by Crescent Communications

    Jaquar launches inaugural ad film in water heaters category

    By A Correspondent

     

    Jaquar Group has launched its first ever ad film for Jaquar Water Heaters. The two ad films exhibit how water heaters can change the interiors of bath spaces, and outline their distinctive features. Jaquar Group is promoting the films across platforms such as television, cinema and digital. The campaign has been conceptualised by Crescent Communications.

     

    Speaking on the new brand campaign, Sandeep Shukla, Head- Marketing and Communication, Jaquar Group, said: “We are excited to launch the first ever TVC campaign for Jaquar water heaters featuring a premium look and advanced features. Jaquar Group possesses a strong legacy of understanding consumer requirements and matching it with superior technological solutions. With this TVC, we perfectly capture the brands commitment towards providing consumers with products that bring together the best of design and technology.”

     

    Added Rajesh Laikh, Executive Vice President, Crescent Communications: “After studying the product and the competition, we found that the most powerful impression it had made was the first one – on how it looked, its design! The technological superiority was an added benefit. So that’s why we decided on making its distinct appearance the hero of our strategy. The lovely, warm moments captured in the scripts written by our Creative Head on the project, Mr. Naren Kaimal, and executed beautifully by Director Anand Iyer and Show and Tell Films, have enabled us to do justice to the product’s potential.”

     

     

  • Brings alive the brand’s wide product portfolio with an element of surprise

    Deepika Padukone springs up a surprise element for Jaquar Lighting

    By A Correspondent

     

    Jaquar Lighting has rolled out its latest ad campaign with brand ambassador, Deepika Padukone. The new campaign brings out an artistic and aesthetic idea to life in a playful manner.

     

    Said Rajesh Mehra, Promoter & Director, Jaquar Group: “Jaquar Group has always believed in creating products with the highest quality standards, an attribute that’s synonymous with our products. Taking this philosophy forward with Jaquar Lighting and leveraging the popularity of Deepika as our brand ambassador, we have doubled the turnover of the brand to 200 crores.”

     

    Added Rajesh Laikh, Executive Vice President, Crescent Communication: “The creative thought behind the film was to present Jaquar Lighting in a completely fresh avatar and at the same time remain true to the brand’s guiding philosophy- Complete LED Lighting Solutions.We have tried to capture the joys of life and celebration enabled through Jaquar Lighting. Deepika Padukone, the brand ambassador, apart from ensuring high visibility lends credibility and magical aura to the brand.”

     

     

  • Launches a 360-degree campaign inspired by nature’s eternal resources of light

    Jaquar Lighting signs Deepika Padukone as brand ambassador

    By A Correspondent

     

    Jaquar Group has announced Deepika Padukone as the brand ambassador of its lighting vertical, in an effort to reinforce their position as a key player in the lighting industry.

     

    Said Rajesh Mehra, Promoter and Director, Jaquar Group: “Jaquar Group’s philosophy of attaining global quality standards ensures that our lighting products have high durability and excellent aesthetics. Our products are ‘Made in India, for the world’. That is also what Ms. Padukone represents, with her work being highly appreciated both, in India and abroad.”

     

    Said Rajesh Laikh, Executive Vice President, Crescent Communication: “The concept for the advertising campaign to launch Jaquar Lighting has been inspired by nature and the eternal sources of light for planet Earth. The artistic and aesthetic idea has been brought to life by DeepikaPadukone as Jaquar Lighting’s new brand ambassador, who herself is a symbol of light and brilliance much like her name.”