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Tag: Rajesh Krishnamurthy

  • Created by FCB Ulka

    Himalaya launches new equity campaign

    By Our Staff

     

    Himalaya Wellness Company has launched a new equity campaign that inspires consumers across age groups to prioritise health and wellness. The campaign brings to life Himalaya’s vision of “Wellness in Every Home, Happiness in Every Heart.” The campaign is created by FCB Ulka and production is by Gulliver Motion Pictures.

     

    Speaking on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “At Himalaya, we believe that wellness is the real happiness. This brand film reiterates our commitment to creating awareness on the role of wellness for healthy and happy living. Himalaya has pioneered and developed a range of head-to-heel consumer products, reinforcing our vision of Wellness in Every Home, Happiness in Every Heart.”

     

    Added M. Damodaran Nair, President and Head of Office (FCB Bengaluru): “Over the past couple of years, we’ve all realised the importance of health and wellness in some way or the other. It was the right time for a brand like Himalaya, which has pioneered wellness and built its legacy for over 90 years, to reiterate the role of wellness in our daily lives. The old saying ‘health is wealth’ has never been truer, and Himalaya goes one step further to say, ‘wellness is true happiness.”

     

     

  • The campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium

    82.5’s campaign for Himalaya Purifying Neem Wash

    By A Correspondent

     

    ‘Pimple-free, healthy skin ka expert’ is the latest campaign for Himalaya Purifying Neem Face Wash conceived by 82.5 Communications, Bengaluru. The campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium.

     

    Said Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company: “Himalaya has been a pioneer in offering safe, effective and trusted skin care solutions for decades. Himalaya Purifying Neem Face Wash is one of our flagship skin care products that has gained the trust of many consumers to discover ‘pimple-free healthy skin’. In this campaign we have introduced certain visual gestures for healthy skin that every teenager would aspire for.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “When you have a great product and a successful continuing campaign, the pressure on the agency is to live up to them. I think we have succeeded in bringing new relevance to the communication, which will aid young girls in clearing their confusion — and their skin.”

     

    Said Naveen Raman, Senior VP & Branch Head, Bengaluru, 82.5 Communications: “Being the market leader in a category comes with a set of responsibilities. This strategy was thought through, keeping in mind the current scenario and looking at the consumer’s expectation from an anti-pimple face wash. Himalaya Purifying Neem Face Wash has always been the go-to brand for taking care of pimples. The need of the hour was to underline the delivery of ‘Healthy Skin’ with emphasis on the expertise of Himalaya and the science that goes into its products.

     

    Given the lockdown shooting the film was a challenge, which, notes the communique, was effectively executed by V K Prakash from Trends Adfilms.

     

     

  • Unveils a musical commercial video featuring the duo

    Himalaya Men gets Virat Kohli & Rishabh Pant as brand ambassadors

    By A Correspondent

     

    The Himalaya Drug Company has signed on Virat Kohli and Rishabh Pant as official brand ambassadors for Himalaya Men Face Care Range. They will be seen rapping to the latest proposition by the brand.

     

    Said Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company: “With male grooming emerging as one of the fastest growing sectors in India’s Personal Care segment, Himalaya MEN will play an important role in the new trend of looking good. The concept of “Looking Good…And Loving It” brings to life a unique amalgamation of style as well as the brand vision of “Wellness in Every Home and Happiness in Every Heart”. Being role models, both Virat and Rishabh were our first choice. They perfectly symbolise the brand’s promise to make every young man look good and feel confident,”

     

     

  • The film has been created by Roadrunner Productions

    Himalaya campaign raises awareness on children with clefts

    By A Correpondent

     

    The Himalaya Drug Company has launched a new campaign “Ek Nayi Muskaan” as part of its social impact initiative, Muskaan. Through Muskaan, Himalaya Lip Care has been helping to raise awareness about cleft lip and palate and supporting free cleft treatment for underprivileged children, in partnership with international cleft charity, Smile Train.  The film has been created by Roadrunner Productions.

     

    Said Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company: “Through our partnership with Smile Train, Muskaan aims to help raise awareness about cleft and ensure that more children receive the cleft care they need at a younger age. A smile is an expression of happiness, and with “Ek Nayi Muskaan”, we intend to create more smiles by helping children achieve their dreams and live a fulfilling life. This initiative reflects our overall brand thought – “Khush Raho Khushaal Raho” that captures our vision of ‘Wellness in every home, Happiness in every heart’.”

     

     

  • The ad film is titled ‘Khush Raho, Khushaal Raho’

    Himalaya promotes its vision in new ad film

    By A Correspondent

     

    The Himalaya Drug Company has launched its first campaign – ‘Khush Raho, Khushaal Raho’.

     

    Said Philipe Haydon, CEO, The Himalaya Drug Company: “Herbal brands today are gaining preference, and consumers are increasingly considering herbal solutions as their first choice. With our range of over 500 herbal products, Himalaya continues to win hearts and offer well-being to consumers across all walks of life. We’re extremely proud to unveil the first-ever brand film bringing to life the vision of Brand Himalaya.”

     

    Speaking about the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, The Himalaya Drug Company, added: “The genesis of the brand film is based on the key consumer insight that small problems seem big when we don’t know how to solve them. The philosophy of our brand is to solve consumer problems through our wide range of herbal products and the campaign beautifully captures this. It’s a moment of great pride for all of us as we seek to be an integral part of consumers’ journey of Wellness and Happiness.”

     

    The campaign has been conceptualised and executed by creative agency Chapter Five. Said Prateek Srivastava, Founder, Chapter Five, said: “As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people’s lives and hearts. The film celebrates happiness through a happy song, happy situations, happy people, and a happy message.”

     

     

  • The initial two matches of Chennaiyin FC during ISL 2016 will be an exciting teaser phase followed by the brand reveal in the finale rounds

    Himalaya inks new association with Chennayin FC of Indian Super League

    By A Correspondent

     

    Himalaya Men has announced an association with Chennaiyin FC of the Indian Super League for its ‘Men Hate Pimples Too’ campaign. It launched the campaign basis a consumer research insight that pimples affect men as well, leading to personal and social discomfort and their grooming needs have to be addressed.

     

    The campaign was activated with the collaboration of Himalaya Men with the Royal Challengers Bangalore during the Indian Premier League (IPL) and continued its journey with the Patna Pirates team during the Pro Kabaddi League (PKL).

     

    Further consolidating its sports association, the brand is all set to cheer for the new Chennaiyin FC during this year’s India Super League (ISL). The initial two matches of Chennaiyin FC during ISL 2016 will see a teaser followed by the brand reveal in the finale rounds.

     

    Commenting on the association, Ashwani Gandhi, Category Manager, Himalaya Men, said, “Sports is a perfect platform for us to connect with a young TG. Today, sports heroes are not just on-field performers, but also style icons, setting the trend for grooming and style. The Himalaya ‘pimple story’ debuted in 2016 with the RCB partnership, helping us communicate the message that ‘men hate pimples too’ and that a solution in the form of ‘Himalaya Men Pimple Clear Face Wash’, was at hand. After fruitful associations with IPL and PKL, we hope to continue our success run with the Chennaiyin FC tie-up. ISL is a great platform and we are delighted to be associated with the reigning champions!”

     

    “The face cleansing category is pegged at 1800 crore with the men’s segment contributing to 15% and growing at 30-35%. These are strong, impressive growth rates and was a natural progression for us to extend our leadership from the unisex face wash category to men’s grooming category, as men also deal with skin problems and require specialised solutions,”, said Rajesh Krishnamurthy, Business Head-Consumer Product Division, The Himalaya Drug Company.

     

    Commenting on the association, Chennaiyin FC co-owner Vita Dani said: “We are delighted to welcome Himalaya Men as the Co-Sponsor of Chennaiyin FC. We are proud to be associated with such a great brand and we look forward to building a strong relationship through the course of the season.”

     

  • Communication to the target audience gets re-defined through its new TV campaign

    Himalaya Herbals ‘First Pimple’ campaign gets a fresh look

    By A Correspondent

     

    The Himalaya Drug Company has launched its new TVC to drive the usage of its flagship product – Himalaya Herbals Purifying Neem Face Wash. The campaign captures emotions attached to the first pimple and how teenagers turn to their near and dear ones to seek solutions.

     

    The new TVC has been conceptualized by Soho Square and directed by Gajraj Rao. Backed by the consumer insight, the 30 sec ad showcases teenagers turning to their family for advice on skincare especially when it includes concerns like pimples. Himalaya’s new commercial reveals how two siblings bond over a shared concern while also throwing light on the emotions attached with the first pimple. The elder sister helps her younger sister by motivating her to face her first pimple. The commercial ends with the functional benefit of using Purifying Neem Face Wash for pimple free skin, with the underlying message ‘Himalaya sabse pehle’

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company said, “Himalaya Purifying Neem face Wash is our flagship product of the portfolio.  Being market leaders, we plan to increase awareness on Facial Cleansing and thereby drive category penetration and growth which is pegged at INR 1640cr and growing at 17%. Providing ‘Pimple Free Healthy Skin’ to teenagers has always been our endeavor, and the new commercial delivers the message in an interesting way. The communication has been backed by strong consumer insights and we feel the commercial will connect with the teenagers and enable them to have Pimple free Healthy Skin.”

     

    “Only 11 per cent of Indian households use face wash and there is a huge potential to drive penetration. Our First Pimple campaign is planned towards recruiting new users in the category. Pimple is one of the bigger skin problems that Indian girls on the face. They start dealing with it at an early age of 13. The campaign connects with these girls and assures them of a solution with Himlaya neem face wash.

     

    Consumer study reveals that when girls get for the first time, it starts playing on their mind and they get distracted. Elder siblings play an influential role at this age. The sweet bantering between 2 sisters in the communication drives emotional connect with these girls and builds positive inclination towards the brand” says Rahul Panchal, Marketing Manager, Face Care.

     

    “Himalaya Neem face wash created the face wash category in India and continues to carry the responsibility of inspiring new entrants.  In its current avatar the communication taps into the trend of talent and performances being an important part of our audience’s life. The brand continues to build on the theme of trust and confidence that it has come to be known for,” said Ganga Ganapathi, Vice President, Soho Square

     

  • A Soho Square TVC ushers the move to win over rural markets

    Himalaya spreads pimple-free message to hinterland

    By A Correspondent

     

    Leading herbal and personal care firm Himalaya Drug Company has launch a TVC to further drive the consumption of its Rs 5 sachet packs within the low population markets.

     

    The TVC has been conceptualised by Soho Square and directed by Chinar Gupte. Through the TVC, Himalaya speaks to the young girls and urges them to face the world confidently and happily as they sport a healthier and pimple-free skin.

     

    Said Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company: “The face wash category in urban India is pegged at 1400 crore and growing at 15%, whereas the rural face wash market stands at 280 crores but growing at 31%. Growing twice as much as the urban market and with 5% penetration, rural market gives us an opportunity to make our leading brand Purifying Neem Face Wash now accessible to millions of new consumers in an innovative sachet pack. With this communication we expect to bring new users to the category and thereby benefit from pimple-free healthy skin.”

     

    Vineet Jain, General Marketing – Consumer Products Division, The Himalaya Drug Company added, “With our new sachet communication, we plan to increase category penetration by driving trials among non-users via providing an affordable price point of Rs 5 for 5 ml (approximately 3 washes). This will help increase user base of the face wash category and drive overall category growth.”

     

    “From a creative point of view, the film continues to leverage the consumer insight that young women hold themselves back when they suffer from a pimple problem,” said Ganga Ganapati VP & Head of Office, Soho Square.

     

  • Built on the insight that pimple is the biggest problem among teenagers

    No more pimples, propagates Himalaya Herbals in new TVC

    By A Correspondent

     

    The Himalaya Drug Company unveiled their latest TV campaign for Himalaya Herbals Purifying Neem Face Wash. The new campaign captures emotions attached to the first pimple and how teenagers turn to their near and dear ones to seek solutions.

     

    When you ask a teenager about their biggest nightmare, it’s probably going to be their first pimple. These are real anxieties, which perhaps most teenagers have lived through at some point in their lives. Research also showed that teenagers turn to their family for advice on skincare especially when it includes concerns like pimples; which was the insight that led to the creative idea.

     

    Himalaya’s new commercial reveals how two siblings bond over a shared concern while also throwing light on the emotions attached with the first pimple. The protagonist in the commercial approaches her elder sibling with breakfast in the morning hiding her cheek with one hand. The ulterior motive behind her sudden benevolence is to seek a solution to her very first pimple from someone she trusts and knows has been through a similar problem. The commercial ends with the functional benefit of using Purifying Neem Face Wash for pimple free skin, with the underlying message ‘Himalaya sabsepehle’.

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, said, “Being market leaders, we plan to increase penetration and drive category growth which is pegged at INR 1550cr and growing at 15%. Having said that, providing ‘Pimple Free Healthy Skin’ to teenagers has always been the endeavour of ours and pimple is a growing concern amongst them. With our new commercial we want to make Himalaya Purifying Neem Face Wash the go-to solution for teenager’s face care concern and build brand synergy with them. We feel the commercial will connect with the teenagers and enable them to have Pimple free Healthy Skin.”

     

    Created by Code Red, the TVC has been directed by Gajraj Rao and produced by Subrath Ray.

     

  • Natural and Pure emerge as strong messages in its new TVCs

    Himalaya Herbals unveils series of campaigns around new products

    By A Correspondent

     

    The Himalaya Drug Company has launched a series of campaigns for its products Strawberry Shine Lip Balm and Cocoa Butter Intensive Body Lotion. The new campaigns, conceptualised by Karishma Lintas, emphasises the brand’s commitment to natural and pure solutions.

     

    The commercial for Himalaya Strawberry Shine Lip Balm rolls out with a series of shots showcasing five protagonists with a concept around, “Wearing a natural smile.” It captures young women in different situations that includes a runner, a girl in college, a girl baking a cake or on a date with her boyfriend. The last girl is seen at the airport applying Himalaya Strawberry Shine Lip Balm as she looks at the arrival board, showcasing a sense of happiness. Every situation has a happy ending like a well baked cake, a runner breaking her own record or a girl being proposed to by her boyfriend, which brings ‘natural smile’ to their lips. Himalaya Strawberry Shine Lip Balm doubles the feeling of joy by bringing out a genuine smile.

     

    The second commercial for Himalaya Cocoa Butter Intensive Body Lotion captures the essence of purity and revolves around the concept of “The Purest Feeling.” The protagonist uses Himalaya right before her performance on stage. The commercial captures her flawless skin and depicts her movements as the other dancers observe her being mesmerized by the softness and fragrance of the lotion, the protagonist exudes confidence like never before.

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, says, “Today, categories including Body lotions and Lip Balms are seeing a substantial growth in the market, especially amongst college goers, who are more wary of problems like skin dryness and chapped lips. While, skincare problem is their primary concern, they are increasingly becoming more comfortable with natural ingredients based solutions while not compromising on good sensorial. To meet these requirements we have re-launched our Body Lotions with advanced formulation, premium packaging and appealing sensorial. Our Strawberry Shine Lip balm is the first lip balm formulated using 100 per cent natural color in India. With intense competition in both the categories, we feel our products are differentiated and efforts are being made to communicate their USP in our new TV commercials.”

     

    G V Krishnan, Executive Director, Karishma Lintas said, “Our task was to bring to life the key strength of Himalaya – natural ingredients and 100 per cent herbal color – in a manner that appealed to our TG. The idea of ‘natural smiles’ came from the product benefit and appeals to our target audience on an emotional level. In other words, the most beautiful smiles are the genuine ones.”

     

    Adding further he said, “The benefit of any moisturizing lotion is soft smooth skin. Our challenge was to communicate the product superiority (purest ingredients) of Himalaya Cocoa Butter Body Lotion in a unique manner. The creative idea ‘skin so soft, you feel like you want to touch it over and over again’ was given a new twist: instead of playing out the usual scene of the user being complimented by another person, here she is amazed by the softness of her skin and she loses herself to that moment.”

     

    Created by RU Films, the TVCs have been directed by Ravi Udyawar and produced by Binny Kapadia.

     

  • The new TVC captures a woman's multiple attempts at addressing hair fall

    Soho Square unveils new campaign for Himalaya

    The Himalaya Drug Company has unveiled a new TVC for its anti-hair fall shampoo. The new TVC captures a woman’s multiple attempts at addressing hair fall before arriving at a definite solution.

     

    SarfrazRumane, Category Manager, The Himalaya Drug Company said, “Today’s lifestyle has resulted in more women and men experiencing hair fall at a much younger age. This is definitely a growing concern. Given that consumers have access to a great deal of information, there is confusion when it comes to choosing the right product. Himalaya has a strong equity in the problem-solution space, and our product provides an effective solution to hair fall. Through our communication we want to help customers make the right choice.”

     

    The commercial rolls out at a college campus where the protagonist is complimented for her healthy and beautiful hair. She then goes on to narrate her hair fall experience sighting the challenge she faced every time she washed or brushed her hair. The TVC continues with the protagonist narrating how she was influenced by various shampoo advertisements and home remedies. Unsatisfied with several attempts the protagonist also trims her hair with the belief that hair fall may reduce. Finally, when recommended to try Himalaya’s Anti Hair Fall Shampoo, the voiceover highlights the benefits of the product – long and strong hair.

     

    The TVC ends with the protagonist, confidently walking out of her college campus flaunting her long and curly hair. She promises to stop experimenting with her hair and says, “Ab apnebaalokesaath koi galtinahi”.

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, said “Hair care category is the one largest personal care category in India growing at 9 per cent and the estimated size of anti-hair fall segment is 1400cr. Himalaya Shampoos enjoy a strong equity in the South with 4.5per cent market share. We have relaunched the whole range of Himalaya Shampoos with an improved formula, and new packaging graphics. This new communication has been developed to support our key variant and build share in the Hair Fall problem segment. The communication is candid and very relatable. Hair Fall happens to be one of the biggest concerns and our product’s USP lies in problem-solution, the new communication helps showcase the effectiveness of our product rather clearly!”

     

    Creative Agency Head, Shenaz Bapooji, Soho Square added, “Consumer research revealed that hair fall is one of the biggest problems for women, and no product today has a ready solution at hand, for it. The message of the film is simple and very true to the Himalaya way of telling consumers to Try Himalaya Anti Hair Fall Shampoo first! …because you know it works”.

     

    Created by NativeWorks Productions, the TVC is directed by Shrisha Guha Thakurta, whose past work involves commercials for brands like Aircel, Mia by Tanishq, Britannia, Horlicks to name a few.

     

  • The TVC tells the story of the importance of grooming in making a good impression

    Himalaya unveils first TVC for men’s facewash

    By a correspondent

     

    Making inroads into the booming men’s grooming segment, The Himalaya Drug Company is set to introduce on air its new TVC for Intense Oil Clear Lemon Face Wash. Himalaya, recently announced its entry into the men’s grooming segment with the launch of Himalaya for Him. With an interesting narrative the TVC highlights the brand proposition – Abhi toh bahut aage badhna hai.

     

    Created by Lakotee Films, the TVC revolves around the protagonist who appears for his interview and is unable to create a good impression because of his dull and oily skin.

     

    The new commercial plays out at a college campus where placement interviews are underway. The protagonist has an oily skin is unaware of the impact of his unpleasant appearance. While he ponders over the reasons for his rejection and sees his peers celebrating their jobs all around, a voice speaks to the protagonist saying, “Sabke paas degree hain, talent hain aur connections bhi hain, par tumhare paas toh ek aur cheez hain – Oily Skin.” At this point the protagonist realises the importance of personal grooming and being presentable.

     

    The product is then introduced, highlighting the benefits of Himalaya’s new Intense Oil Clear Face Wash, powered with a special Active Boost Technology that increases the rapid action of natural herbs.

     

    The TVC ends with the protagonist shown as a smart and successful executive displaying a new level of confidence that he attains after getting healthy, oil-free skin.

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, said, “Himalaya’s new TVC for its Intense Oil Clear Lemon Face Wash is a significant step for the brand. It marks our entry into an important and growing segment of the men’s grooming category which is currently a Rs 3,800 crore market, growing at 21%. An internal research highlighted that oily skin is a big concern among men and they are increasingly becoming aware of the benefits of a face wash to maintain healthy, glowing skin.”

     

    Prateek Srivastava, Head, ChapterFive Brand Solutions added, “It’s amazing how young Indian men have become conscious about grooming and how they are focused on their career. A great opportunity lies at the cusp of these two trends and Himalaya is at the right place and time to exploit it. Our communication magnifies the importance of grooming for men in a work situation. ”