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Tag: Rajesh Kalra

  • Unveils "digital evolution"

    Asianet News M&E is now Asianxt Digital Technologies

    Asianet News Media & Entertainment Pvt. Ltd, a pan-India media-tech player, has announced its rebranding to Asianxt Digital Technologies Pvt. Ltd.

    Other than Asianetnews.com, a multilingual digital news and entertainment hub catering to audiences in eight languages, the company also owns the powerful Asianet News Network, featuring leading news brands such as Asianet News (Malayalam), Asianet Suvarna News (Kannada) and the Kannada Prabha daily. Complementing its news offerings, Asianxt also has in its portfolio IndigoMusic.com, the international music brand with a following in markets like Bengaluru, Goa etc. As part of this change, Asianxt has unveiled a new brand logo and identity.

    Neeraj Kohli
    Neeraj Kohli

    Said Neeraj Kohli, CEO of Asianxt Digital Technologies Pvt. Ltd: ” Our vision is to serve content across audiences, agnostic of any platform, language and geography. With Asianxt, we aim to transcend barriers and offer diverse and engaging content to global consumers. This rebranding is a strategic move towards realizing that vision. We are confident that our renewed focus on technology and digital-first values will resonate with our audiences and stakeholders alike.”

    Rajesh Kalra
    Rajesh Kalra

    Added Rajesh Kalra, Executive Chairman of Asianxt Digital Technologies Pvt. Ltd: “This is a pivotal moment for us as it is a reflection of our commitment to embracing a digital-first future. As Asianxt, we aim to continue to push boundaries and set new standards for journalism. We are excited about the possibilities this transformation opens up for us and our audiences.”

  • Will be brand ambassador for another 3 years

    Viral Kohli extends deal with Amaze Batteries

    By Our Staff

     

    Amaze, the inverter and inverter battery brand, has extended its endorsement deal with Virat Kohli for another three years. Kohli has been associated with the company since its inception in 2018 and has been the face of Amaze. As part of the deal, Virat Kohli will feature in all print and electronic media advertisements for the brand.

     

    Talking about the contract extension, Rajesh Kalra, Head of Sales, Amaze said: “We are delighted to extend our collaboration with one of the greatest batsmen in the world, Virat Kohli. He has always brought a deeper consumer connect to the brand and we hope to seek exemplary success together”.

     

    Added Vipul Sabharwal, Managing Director: “At Amaze, our commitment towards delivering the best, resonates with Virat’s superb performance on the cricket field. As we celebrate more than 3 years of our association with the Captain of Indian Cricket Team, we are proud to continue our journey with him and hope to grow rapidly.”

     

  • As Chief Operating Officer of the Digital Business

    Ruchir Khanna joins Asianet

    By Our Staff

     

    Ruchir Khanna
    Ruchir Khanna

    Asianet News Media & Entertainment Pvt. Ltd. (AMEL) has appointed Ruchir Khanna as the Chief Operating Officer of the digital business. AMEL has multiple digital brands in its portfolio including asianetnews.com, indigomusic.com etc. and serves consumers in multiple languages

     

    Khanna was Head of Product and Growth at Times Internet, the repository of everything digital of The Times of India Group. During his stint at Times Internet, he led digital growth of various properties of the group including The Times of India, NewsPoint, GadgetsNow and others. He has close to two decades of experience across product development, growth and marketing, content strategy and P&L management. Prior to his role at Times Internet, he had previous leadership stints at Hike Messenger and India Today Group and Yahoo! India.

     

    Rajesh Kalra
    Rajesh Kalra

    Said Rajesh Kalra, Executive Chairman of AMEL: “We’re building a media/ent-tech company of

     

    the future – building on our strong digital brands asianetnews.com and indigomusic.com and the significant audiences of each of these brands presently. Our mission is to significantly expand audiences of each of these brands with more innovation, content and services. Ruchir will provide significant leadership to this mission of ours. He brings with him the experience of building and growing some of the biggest and most successful digital products in India. I am really excited about the leadership team we’ve built. Ruchir joins us soon after Nachiket Pantvaidya took over as MD. We are now fully geared-up in our mission to make AMEL India’s leading Media-Entertainment Tech enterprise.”

     

  • The tagline: ‘Straight, Bold and Relentless’

    Suvarna News is now Asianet Suvarna News

    By A Correspondent

     

    Kannada news channel, Suvarna News is being rebranded as Asianet Suvarna News.

     

    With this announcement, the Asianet News Network signals its intent to bring Asianet News’ longstanding regional and national equity to Suvarna News. With its tagline, ‘Straight, Bold and Relentless’, the rebranded channel, with a slew of new programmes, aims to forge ahead in the Kannada news broadcasting industry.

     

    Abhinav Khare

    Said Abhinav Khare, CEO of Asianet News Media & Entertainment Private Limited: “Suvarna News has rapidly emerged as a strong player in the region and established its leadership in the news broadcasting space. The brand has been pivotal in the state and its people, empowering the citizens through insightful and impactful reporting. With the addition of Asianet News in its identity, Asianet Suvarna News will derive better recall, leverage Asianet News Network’s national advantage and more importantly it will establish stronger credibility that is unmatched in the region”

     

    Ravi Hegde

    Added Ravi Hegde, Editor-in-Chief, Asianet Suvarna News: “The new identity has triggered an exciting, revamped look and feel along with introduction of new shows during the prime time which will be a game changer in the Karnataka News genre.This is not a one day rebrand excitement for us. We will pay the same attention to detail serious journalism requires. In a copy-cat news media market we will differentiate ourselves with credible, verified visual presentation true to our tagline Straight-Bold-Relentless.”

     

    Rajesh Kalra

    Added Rajesh Kalra, who joined Asianet News Media and Entertainment Private Limited as Executive Chairman recently: “We are witnessing a shift in consumer behaviour over the recent past. It is important for news broadcastersto be sensitive to this shift. With shrinking attention span and ever evolving viewership behaviour, presenting well differentiated verified content will be the key to better engagement. Asianet Suvarna News is doing exactly that and will continue to deliver on the back of its well-researched content strategy”.