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Tag: Rajesh Jejurikar

  • The new XUV700 will be the first vehicle to wear the Twin Peaks logo

    Mahindra unveils new visual identity and logo

    By Our Staff

     

    Mahindra & Mahindra unveiled its new visual identity including a new logo that will differentiate its SUV portfolio. The new visual identity, notes a communique, is in tune with the company’s focus to be makers of sophisticated and authentic SUVs. Actor Naseeruddin Shah has lent his voice and music composers Ehsaan-Loy have rendered the music for the brand film. The brand identity was designed by the Mahindra Design Team.

     

    Speaking about it, Rajesh Jejurikar, Executive Director, Auto & Farm Sector, M&M Ltd., said: “An important facet of leading change is articulating the transformation of our brand. Our new visual identity is a manifestation of what we stand for as we build a truly differentiated and authentic SUV brand for personal exploration and adventure. This new visual identity is designed to evoke the powerful emotion of freedom.”

     

    Highlighting the roadmap for the visual identity implementation, Veejay Nakra, CEO, Automotive Division, M&M Ltd. added: “It’s not only a new logo but a representation of the rejuvenated spirit at Mahindra. What better platform than the new XUV700 to showcase it to the world. The visual overhaul of our identity will be carried in a phased manner across our SUV nameplates, and across virtual and physical touch-points where our customers interact with us.”

     

  • Mr Jejurikar resigned after a stint of just 10 months

    Rajesh Jejurikar quits Zee, to return to M&M

    By A Correspondent

     

    Rajesh Jejurikar

    Zee Entertainment Enterprises Limited (ZEE) has announced that Rajesh Jejurikar, the company’s President has stepped down after a brief stint of 10 months, to explore new vistas. His role at ZEE, involved managing all the key verticals at Zee, except programming. Mr Jejurikar is reported to be returning to his former employer, Mahindra & Mahindra.

     

     

    Punit Goenka

    Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited said, “In a short stint at Zee, Rajesh has brought in newer business perspectives and has contributed to the process immensely, bringing in positive business impact to the organization. The entire Zee family wishes him all the success in his new endeavors.”

     

    Speaking on his tenure at Zee, Mr Jejurikar said, “The time spent at ZEE was extremely fruitful. I am thankful to ZEE and Punit for giving me an opportunity to explore and broaden my experience in the media & entertainment space. ZEE has all the fundamentals required to become a global media enterprise. As I part ways, and move back to the manufacturing sector, I wish ZEE all the success.”

     

    Mr Jejurikar’s last day with the company will be December 31. All verticals and department heads at Zee, will now report into the MD & CEO, Punit Goenka.

     

  • Professor John Philip Jones, Author and Brand Guru was of the opinion that like in India, even theUS did not make the best use of internet advertising. However, he felt that the medium would continue to grow in both parts of the world

    Ads must be rational: Prof John Philip Jones

    By A Correspondent

     

    The internet would be the third largest medium in the world by 2020 after television and direct mail, said Professor John Philip Jones, Author and Brand Guru at the last day of Goafest 2012.

     

    The last day, which saw another good and powerful line up of speakers at Goafest 2012, commenced with Professor Jones talking about ‘Adding Drive to Magical Ideas’ and about the need for brands to use right strategies and right data to make advertising more effective.

     

    Interestingly, Professor Jones was of the opinion that like in India, even the US did not make the best use of internet advertising. However, he felt that the medium would continue to grow in both parts of the world.

     

    In the Q&A session moderated by Mr Rajesh Jejurikar, President, Zee Entertainment, Professor Jones said that while it is good for advertisements to have emotional contents, there has to be some elements of rationality in the advertisement to make it more effective to reach out to the consumers.

     

    Mr Simon Wardle, Chief Strategy Offer, Octagon spoke on ‘Passion Drivers and the Magic of Why’, citing the example of passion for sports which varies from country to country, for instance, the passion for cricket in India and the passion for football in another.  He said that in order to understand the consumers’ passion, brands will have to think like the consumer. He gave the example of ‘Mars’, a chocolate bar that didn’t change the colour of its wrapper since the 1930s, but during the Football World Cup a few years ago, it ran a campaign and tweaked the wrapper giving hope to its consumers that their country would win the World Cup after many years. He also said that it is not the sport that the consumer is loyal to, but the team and brands must understand this.

     

    Mr Rishad Tobaccowalla, Chief Strategy and Innovation Officer, Vivaki spoke on the future of creativity and the different mediums available today. He highlighted the abundance of opportunities in creativity within mobile itself, be through sound, picture, or even video. He was of the view that the real test of a brand is when consumers remember a brand for its creative, even after a period of time.

     

    Click here to view all Goafest 2012 stories