MxMIndia

Tag: Rajesh Goel

  • The 360-degree marketing campaign is titled ‘Rush of Supremacy’

    Dentsu One creates campaign for new Honda City

    By A Correspondent

     

    Dentsu One has created for Honda Cars India (HCIL) a 360-degree marketing campaign, ‘Rush of Supremacy’, for the new 5th Generation Honda City.

     

    Speaking on the campaign, Rajesh Goel, Sr VP and Director – Sales and Marketing, Honda Cars India said: “The mission was to deliver supremacy from the word go, and so began our journey of creating a car with a strong and robust road presence, delivering excitement and security with an intelligent package that offers superior value to its ambitious customers. The goal of the campaign was to bring all these pillars alive in a tone and manner that is true to the original sedan – the Honda City. The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices he makes.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “It’s one thing to pack in a punch when a product is launched; it’s quite another to do it year after year, decade after decade. When we were briefed on this iconic car’s new offering, we were absolutely excited. In the past, we had created campaigns like ‘Worlds Ahead’ and ‘Forget The Toys’ for Honda City but seeing what the 5th Generation model has to offer, we thought it’s time to introduce some excitement into the DNA of the brand. Now for years, people have been saying that it gets lonely and boring at the top. We thought it is time to bust that myth. Because with supremacy, comes a great new feeling, a whole new rush. Despite the lockdown, God helped us execute every nut and bolt of this campaign with various assets, across different platforms. The Honda Connect campaign, featuring several videos around the Boss Dog, was great fun too.”

     

    Said Abhinav Kaushik, Executive Vice President, Dentsu One: “The Honda City is a true legend that’s been able to resonate and stay relevant for over two decades. And this new generation of Honda City is no different. Keeping the client brief in mind, we have looked at the brand truth by asserting City’s unrivalled leadership position and amplifying the dynamism and excitement that the new generation Honda City offers to its owners. The campaign reflects these two facets of the brand and will sure fire the segment with much needed dynamism and excitement.”

     

     

  • The campaign is being translated in 11 languages for regional connect

    Dentsu One launches latest ad film for Honda Amaze

    By A Correspondent

     

    Honda Cars has unveiled its new ad campaign #IMadeItBig for the 2nd Generation #HondaAmaze. This campaign emphasises Honda Amaze as ‘The Choice’ of aspiring young customers, drawing spotlight on the importance of family bond and values. The communication strategy is based upon the deep insights gained from research and market share growth in T2 and T3 towns and how the young aspirational consumers emerging from these towns have a deep connect with families, where buying a car is still a family decision.

     

    The campaign is being translated in 11 languages for regional connect as the car enjoys immense popularity in Tier 2 and 3 markets as well.

     

    Commenting on the campaign, Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Limited said: “The second generation of Honda Amaze has been a resounding success for HCIL and we have been able to touch more than one lakh families since its launch last year, making it the fastest selling Honda car in India. We wanted to connect with the core target of aspiring youth and took a fresh guard through an emotional storytelling that perfectly portrays the real meaning of arriving ‘big’ in life.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When one buys a new car, there is a lot of excitement. Honda Amaze makes a big statement in one’s world as it happens to be the first three box purchase in one’s life. We wanted to show how the Amaze owner is unfazed at the attention he receives upon purchasing the new car but chooses to give importance to his values. In an age when friends are increasingly becoming the support system, we wanted to put the spotlight back on to the family.”

     

     

  • The campaign is being translated in 11 languages for regional connect in Tier 2 & 3 markets as well

    Dentsu One unveils campaign for Honda Amaze

    By A Correspondent

     

    Honda Cars has unveiled its new ad campaign #IMadeItBig for the second generation #HondaAmaze. This campaign emphasizes Honda Amaze as the choice of aspiring young customers, drawing spotlight on the importance of family bond and values. The campaign is being translated in 11 languages for regional connect in Tier 2 & 3 markets as well.

     

    Commenting on the campaign, Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Limited said: “The second generation of Honda Amaze has been a resounding success for HCIL and we have been able to touch more than One lakh families since its launch last year, making it the fastest selling Honda car in India. We wanted to connect with the core target of aspiring youth and took a fresh guard through an emotional storytelling that perfectly portrays the real meaning of arriving ‘big’ in life.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When one buys a new car, there is a lot of excitement. Honda Amaze makes a big statement in one’s world as it happens to be the first three box purchase in one’s life. We wanted to show how the Amaze owner is unfazed at the attention he receives upon purchasing the new car but chooses to give importance to his values. In an age when friends are increasingly becoming the support system, we wanted to put the spotlight back on to the family.”

     

     

  • The work will be led out of the agency’s New Delhi headquarters and executed across the country

    Avian WE appointed communications partner for Honda Cars

    By A Correspondent

     

    Avian WE has been appointed as the communications partner of Honda Cars India Limited (Honda). The agency will be responsible for growing awareness of Honda cars across the region through multi-channel integrated communications campaigns.

     

    Said Nitin Mantri, Group CEO of Avian WE: “Honda is one of the most respected premium automakers in India, offering consumers quality, and technologically-advanced products. It is a pleasure to apply our automotive expertise to a revered brand like Honda.”

     

    On the appointment, Rajesh Goel, Senior Vice President and Director, Marketing and Sales, Honda Cars India Limited, said: “Avian WE’s proposed strategy aligns with our communications objectives and we look forward to working with them.”

     

  • The campaign was initiated by impactful OOH advertising across India and the TVC is On Air from 15th Sep along with a full Digital marketing plan

    Dentsu One launches new campaign for Honda City

    By A Correspondent

     

    Honda City has launched a new campaign with the objective to drive consideration by re-affirming the leadership with its young patrons.

     

    Said Rajesh Goel, Sr VP and Director, Sales and Marketing, Honda Cars India: “The new campaign of Honda City has been rolled out during the peak festival buying season. The campaign celebrates the aura of the Honda City being the most aspirational car brand with a 20 year legacy, over 7.35 lakh customers and has been an epitome of quality. It resonates aptly with the City buyer who makes his smart choices and is more direct and assertive about them.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “I was standing in my office by the window when this idea struck me. When you look at the world below, you see that everything is so tiny. The ad then sort of wrote by itself. It’s a bold stance and we thought it’s time the brand had a clear perspective on the world around. Only Honda City could say ‘Forget the Toys”