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Tag: Rajesh Ghatge

  • Rajesh Ghatge takes on additional role of Chief Growth Officer

    Publicis Groupe launches PubHub

    By Our Staff

     

    Publicis Groupe launches PubHub, an ecosystem to create bespoke marketing transformation solutions at scale, through the integration of specialised capabilities across Data, Content, Technology, Production, and Commerce.

     

    Rajesh Ghatge
    Rajesh Ghatge

    PubHub will be led by Indigo Consulting CEO Rajesh Ghatge, who now additionally takes on the role of Chief Growth Officer, Publicis Groupe India. Ghatge is already leading the implementation of Global Hub for GSK.

     

    Ghatge has been with Publicis Group for close to four-and-a-half years and has close to three decades of experience across marketing and technology. Previously he has launched and built organisations in the space of travel, training and brand activation. Before joining Publicis, he also led a technology-enabled social enterprise which trained and certified school drop-outs to become certified elder care workers.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “Today, the demand for scaled marketing transformation solutions is growing exponentially- on the back of accelerated adoption of digital and tech. For Publicis Groupe, India has emerged as a massive capability centre for digital and tech-led deep expertise across contemporary and innovative marketing and business transformation solutions. Large mandates across global and national brands are being managed across the Groupe in India. The launch of PubHub is timely and apt. With an intrinsic model to scale fast,  it has been designed to be agile and responsive while leveraging our proficiency and vast experience across the creative, technology and media competencies.”

     

    Added Ghatge: “As a Client organisation, the choices of agency partners, consulting partners, tools and technologies are immense. These choices are giving rise to one big challenge – that of being able to weave together the right components of creative, data and technology to effectively win in the platform world. Moreover, reclaiming growth has become the number one priority for most enterprises in a dramatically changed world. In this added mandate, I am looking forward to leverage our diverse capabilities and experience to create repeatable and scalable solutions for our clients via PubHub, and fuel significant growth for them.”

     

  • Indigo to continue focus on building digital business transformation solutions

    Indigo is now part of Publicis WW

    By Our Staff

     

    Publicis Groupe has announced the integration of Indigo Consulting’s digital marketing teams with Publicis Worldwide, thereby creating a strong 300-member agency capable of providing the entire suite of brand building communication services from strategy to creative across mainline, digital and social, with data at the centre. Rajesh Ghatge (CEO) and Jose Leon (COO) will continue to helm the organisation.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, Group CEO, South Asia: “This made imminent sense to us. Communication services are no longer segregated by platforms, i.e., creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic & creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the centre of our solutions approach.”

     

    Subhash Kamath
    Subhash Kamath

    Added Subhash Kamath, CEO, BBH & Publicis Worldwide: “I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and a more seamless brand custodianship. It’s a transformative move.”

     

    Russell Barrett
    Russell Barrett

    Said Russell Barrett, CEO & Chief Creative Officer, BBH & Publicis Worldwide, “We need to be absolutely modern and future-facing when it comes to the creative work we produce and digital has to be at the heart of it. I don’t see traditional and digital work needing separate thinking. I want our creative leaders to be able to think across all platforms in answering a brand’s needs. By the coming together of these two teams, it’s a potent force of talent.”

     

    Rajesh Ghatge
    Rajesh Ghatge

    Added Ghatge: “The tremendous traction that we have got for our digital business transformation and technology practice in the last year has propelled our plan to invest disproportionately to scale this practice. We are making a choice to focus (back) on our DNA. The top ranked digital marketing practice that we had built over the last few years, hence forth being housed in PWW will continue to deliver impactful cross-platform digital marketing solutions for the composite client roster. It is a win– win for our transitioning team, PWW, and our clients.”

     

     

  • The account was won following a multi-agency pitch, and will be serviced out of Indigo Consulting’s Mumbai office

    Maybelline partners Indigo for digital communication & e-commerce content

    By A Correspondent

     

    As part of the mandate, Indigo Consulting will strategically manage Maybelline New York’s digital and social media campaigns and support the e-commerce content efforts. The account was won following a multi-agency pitch, and will be serviced out of Indigo Consulting’s Mumbai office.

     

    Vaidehi Vimadalal

    Said Vaidehi Vimadalal, General Manager, Maybelline India: “We are really excited to have Indigo on board with us. They have been doing some great work across their various clients and we are confident that they will help us achieve our vision on the brand which is to become the #1 Make up brand in India. Looking at the shift that the industry is seeing right now and how dynamic things are especially on digital and ecommerce, to have a partner like Indigo, which has been one of the front runners in digital+tech, we are sure that we will see some great work and campaigns in the coming years.”

     

    Rajesh Ghatge

    Commenting on the account win, Rajesh Ghatge, CEO, Indigo Consulting added: “The makeup category in India is on the threshold of new leadership. We are excited to partner with Maybelline in their journey to this pole position. Engagement & commerce on digital, and innovation driven by technology is gaining tremendous momentum. We are excited  to get an opportunity to combine our collective capabilities across data, creativity and technology  to provide Maybelline New York, with the velocity it needs to aggressively take over the Indian market. We look forward to ‘Making It Happen’”

     

     

  • Leon will continue to report to Rajesh Ghatge, CEO, Indigo Consulting

    Indigo elevates Jose Leon to COO

    By A Correspondent

     

    Indigo Consulting, Publicis Groupe’s leading digital business and marketing transformation company, has elevated Jose Leon to Chief Operating Officer. Leon will continue to report to Rajesh Ghatge, CEO, Indigo Consulting.

     

    Rajesh Ghatge

    Leon joined Indigo Consulting in 2017 from Adobe. Commenting on his elevation, Ghatge said: “Soon after my joining Indigo Consulting, I was clear of needing a transformational leader to partner me in our endeavour to build on the organisation’s strength and transform it into a data-led, creative fuelled, technology driven digital solutions provider for our clients. Over the last few years, Jose has collaborated with me in executing on this vision. Powered by fantastic talent, today we deliver excellence on very large marketing and technology mandates for number of brands across categories. Jose has played a pivotal role in introducing new services and growing marquee businesses. Given the unprecedented challenges that we face in the business environment, we feel that we are just in the right place to add tremendous value to our clients. We are launching sector -specific technology enabled products and solutions across platforms fintech , omnichannel and content velocity.It is just the time for Jose to take over a larger role and lead the next wave of innovation and growth at Indigo Consulting.”

     

    Jose Leon

    Added Leon on his elevation: “When I joined the company, I saw great potential in executing transformation across Talent and Technology at Indigo Consulting to drive superior value for our customers. It has been an exciting journey thus far and in the new role, I look forward to continuing our relentless drive to deliver excellence across our product and service offerings. The next wave will see a launch of a series of innovative products and further deepening of expertise across sectors. The current challenge has deepened our resolve to partner our clients and help them cope and win.”

     

     

  • Mehta is mandated to drive creative excellence across all dimensions of Indigo Consulting’s products and services

    Burzin Mehta joins Indigo Consulting as NCD

    By A Correspondent

     

    Indigo Consulting has appointed Burzin Mehta as its National Creative Director. He is mandated to drive creative excellence across all dimensions of Indigo Consulting’s products and services i.e. consulting, digital technology and transformation, marketing, design and UX.

     

    Rajesh Ghatge

    On his appointment Rajesh Ghatge, CEO Indigo Consulting said: “As we continue our evolution towards becoming a truly effective digital transformation partner for our clients, I am delighted to have Burzin on-board. His obsession with digital first thinking and a non-compromising rigour to curate work is exactly what we need to deliver excellence for our clients. We have been driving some high impact solutions by leveraging data, creativity and technology and Burzin’s partnership in this endeavour is only going to raise the bar of our solutions.”

     

    Jose Leon

    Added Jose Leon, President, Indigo Consulting: “For the last eight quarters, brands have focussed almost entirely on data – perfecting the art of targeting audiences and the science of the right channel to engage them. This strategy is starting to plateau in terms of monetisation, in proportion to the effort, investment and focus being committed to it. As a result, creative freedom has been heavily compromised. At Indigo Consulting, we believe experiential marketing and creative can continuously influence customers, provided it is driven by data and actionable insights. True to his nickname, ‘Buzz’ will provide data-led creative leadership across all functions and regions so we can more effectively pursue our purpose of ‘Shaping Human Behaviour through Creativity, Data and Technology’.”

     

    Burzin Mehta

    On his new role, Mehta said: “The recent past has seen the role of creativity expand to much more than solving marketing problems. Whether it is with the quintessential big idea, the effective use of data, the smart application of technology or an ingenious mix of them all. And that is what’s most exciting about this opportunity. The chance to put together this heady mix and effectively solve problems of all kinds. With a team that has the intent and passion, to make it happen.”

     

     

  • Saurabh for West, based out of Mumbai; Sumitra for South and based out of Bengaluru, and Prashant for North & East regions

    Indigo Consulting makes key elevations in its leadership team

    By A Correspondent

     

    Saurabh Mankhand, Sumitra Sarkar and Prashant Tekwani

    Indigo Consulting has made key elevations within its leadership team wherein it has elevated Saurabh Mankhand, Sumitra Sarkar and Prashant Tekwani to the role of Senior Vice Presidents.

     

     

    Speaking on the elevations, Rajesh Ghatge, CEO Indigo Consulting said: “Over the last few years, Indigo Consulting has seen some fantastic momentum and growth. On the back of tremendous value being delivered on all dimensions of digital, we have won large marketing mandates and transformation projects across domains and continue to deliver on their dynamic business requirements. Our growth is powered by the organic growth of our marketing AORs and the launch of specialised services in content production, UX, insights and analytics through our Centres of

    Rajesh Ghatge

    Excellence. Saurabh, Sumitra and Prashant have traversed this journey and contributed immensely towards the growth of customers at Indigo Consulting while growing their independent units. They have done this while maintaining an amazing streak at winning new mandates from large enterprise brands as well some global Fortune 100 brands. Their pivotal role in the execution of Publicis Groupe’s ‘Power of One’ philosophy for Indigo Consulting has bolstered the company’s position as an integrated digital partner. Empowering them to take on a larger mandate was inevitable. I am looking forward to them creating more value for our customers and further fuelling our fantastic momentum while pushing the bar of our product.”

     

    The three newly elevated Senior VPs will focus on new avenues to drive exponential business value for Indigo Consulting’s customers. They are also mandated to further expand their business units and teams.

     

     

  • The account was won following a multi-agency pitch

    Reliance Fresh appoints Leo Burnett India and Indigo Consulting to manage creative mandate

    By A Correspondent

     

    Reliance Fresh has awarded its creative and digital mandate to Leo Burnett India and Indigo Consulting – both part of the Publicis Groupe. The business win comes after a multi-agency pitch and Leo Burnett India’s Mumbai office will be leading the account along with the Indigo Consulting team. The appointment will see the agencies responsible for integrated communications work, spanning brand strategy, creative, social and digital services. On its part, Indigo Consulting will help Reliance Fresh with its brand affinity, with the aim of bringing it to consumers’ consideration by leveraging select digital and social platforms.

     

    Speaking post the announcement, Damodar Mall, Chief Executive Officer – Grocery Retail said: “We are happy to have Leo Burnett join us in the journey of Reliance Fresh –  our retail format with the highest mindshare. In its current phase of confident growth and expansion, it was important for us to have the right partner to craft the brand’s creative language and identity. Going forward, with the renowned Leo Burnett team, we are sure Reliance Fresh’s expression will scale new heights.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “Reliance Fresh is one of the fastest growing brands in their category and is well on its way to modernise and transform the way India does its grocery shopping. We are excited to be a part of this journey with the brand and are committed to build a strong narrative that will help embed the brand deeper into the local markets.”

     

    Said Rajesh Ghatge, CEO, Indigo Consulting: “It is safe to say that a vast majority of consumers discover, engage and transact with a retail brand on digital. Digital not only will help in driving the brand narrative but will also empower the consumer by making this narrative hyper contextual and hyper relevant to their need states. The category of fresh, frequent and regular shopping provides us opportunities to leverage data and serve the relevant and targeted communication to the brand’s consumers. We are excited to work on creating a seamless and channel agnostic solutions for Reliance Fresh at scale.”

     

     

  • The business was won after a multi-agency pitch

    Indigo Consulting appointed digital marketing partner for Home Credit India

    By A Correspondent

     

    Indigo Consulting has won the digital marketing mandate of Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia. Indigo Consulting’s Gurugram office will handle the digital marketing duties for the Home Credit brand in India.

     

    Speaking on the occasion, Marko Carevic, Chief Marketing and Customer Experience Officer, Home Credit India said: “Home Credit India offers consumer lending solutions that serve the unique needs of people with little or no credit history. It is our constant endeavor to enable customers realise their dreams and aspirations. Social platforms will enable us to give the enriching brand experience while fulfilling their dreams. Indigo Consulting comes on board as a digital marketing partner to connect with our customers innovatively and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience.”

     

    Rajesh Ghatge

    Added Rajesh Ghatge, CEO, Indigo Consulting said: “Home Credit India provides innovative financial services with a focus on mass-retail lending and has a very sharp focus on the credit market. Its products are tailored to resonate with customers’ specific needs, making it highly successful globally. The task is to replicate its success throughout India and we’re privileged to be awarded this mandate. We look forward to leveraging our vast experience in the BFSI segment to further drive Homes Credit’s seamless service and strengthen customer experience with the brand.”

     

     

  • At Indigo Consulting, he will be based out of Mumbai and will report to Rajesh Ghatge, CEO, Indigo Consulting

    Prasanna Kulkarni joins Indigo as Head of Creative

    By A Correspondent

     

    Prasanna Kulkarni

    Indigo Consulting has bolstered its key leadership team with the appointment of Prasanna Kulkarni as Head of Creative. Kulkarni has 20 years of advertising, brand strategy and digital media experience, and his last stint was with Cheil India as Creative Head – Digital. At Indigo Consulting, he will be based out of Mumbai and will report to Rajesh Ghatge, CEO, Indigo Consulting.

     

     

     

    Rajesh Ghatge

    Speaking about the appointment, Ghatge said: “We have driven aggressive acquisition of new clients in the last couple of years, winning large digital marketing mandates and complex digital transformation projects in the bargain. We have some of the largest brands across categories engaged with us. To deliver the best-in-class intelligent digital and omni-channel experiences, we have built and groomed an amazing creative community at Indigo Consulting. Prasanna’s mandate is to lead this community from the front across our communication and digital platform design, and build offerings. I look forward to him leveraging his deep expertise in both, brand communication and interaction design, to fuel our momentum further. His endeavour will be to deliver a fantastic creative and innovative product to our clients.”

     

     

  • The Centre brings together capabilities and skills of teams at Sapient Razorfish, DigitasLBi and Indigo Consulting

    Publicis Communications sets up customer experience centre

    By A Correspondent

     

    Publicis Communications has announced the launch of its customer experience centre of excellence in India. Three Publicis Communications agencies – Sapient Razorfish, DigitasLBi and Indigo Consulting – have come together to consolidate their top-end user experience and user interface capabilities to form the experience centre.

     

    The centre will be led by Hemant Bhagia, Customer Experience Director at Sapient Razorfish. Speaking about the new development, Himani Kapadia, CEO – India, Sapient Razorfish and DigitasLBi said: “This strategic shift is in line with our vision of creating client-focused best-in-class solutions. It made sense to create connections between our immense ‘for India’ and ‘from India’ CX capabilities spread across brands, so that the sum of the parts is greater than the whole. Each brand will continue to have teams under their roof, thus ensuring insulation for clients, while being part of a platform that gives them access to thought leadership, best practices, talent and infrastructure to deliver new age experience solutions.”

     

    Added Rajesh Ghatge, CEO, Indigo Consulting: “The voice of the customer is demanding best-in-class, best-in-category, immersive CX solutions. This ask can only be addressed by getting in the best talent that is supported by distilled insights and collective experience. The centre is aimed to build a competence in UX and UI, in depth and scale, which is unmatched in the country. The benefit to our clients is going to be immense, helping them win bigger and win faster in the marketplace.”

     

     

  • The agency will manage the brand’s entire digital and social media mandate

    Indigo Consulting bags Garnier India’s digital portfolio

    By A Correspondent

    Publicis Communications’ specialised digital agency, Indigo Consulting, has won the digital duties for L’Oreal India’s personal care brand, Garnier India. The agency will look after the digital and social media mandate for the brand. The account will be handled out of the agency’s Mumbai office, and was won after a multi-agency pitch.

    Pankaj Sharma

    Speaking about bringing Indigo Consulting on board as its digital agency, Pankaj Sharma, General Manager, Garnier India said: “The team at Indigo displayed an indepth understanding of how to make our brands relevant on social media. This, coupled with their consumer-centric approach and their data-driven insights made us believe that they are the right partner for us. I am sure they will help us become the most loved beauty brand in India.”

    Rajesh Ghatge

    Added Rajesh Ghatge, CEO, Indigo Consulting: “We are glad to be working with Garnier to lead this digital evolution through meaningful content and deep engagement. Today, the burden of behaviour change is almost entirely on the traditional TV commercial. But at Indigo Consulting, we will make an impact by leveraging our ‘Play’ platform. Play uses data across social and other channels to create result-oriented experiences for the brand on digital. I look forward to our team creating some fantastic digital acts for this exciting brand.”

     

     

  • Paul’s new mandate is to lead business development, account management, sales and strategy functions for Indigo Consulting’s digital transformation business

    Indigo Consulting beefs up key leadership team

    By A Correspondent

     

    Indigo Consulting has brought on board Paul Dueman as Senior Vice President – Strategy & Business, Chetan Thaker as Head – Customer Success and Alifiya Naik as the Lead – UX Consultant. The three will be based in Mumbai and will report to Jose Leon, President at Indigo Consulting.

     

    Jose Leon

    Welcoming the new key hires on board, Jose Leon, President – Indigo Consulting said: “At Indigo Consulting, we are constantly trying to better the great momentum we have built up across the last three quarters. As the fourth industrial revolution spurs our customers along to evolve and meet expectations of their digital customers, bringing in key talent across our BSFI, hi-tech, FMCG, retail, Fashion & Lifestyle projects was par for the course. Paul, Chetan and Alifiya are highly established leaders who deliver our promise to customers. I am confident that they will lead by example and set higher quality benchmarks every day.”

     

    Rajesh Ghatge

    Added Rajesh Ghatge, CEO Indigo Consulting: “We invested time and efforts last year not just in building on our strengths in the UX, Design and Technology domains, but also in elevating the competency sets to deliver large scale digital transformation and digital experience mandates. We have gathered tremendous momentum and are working on some industry first projects for large clients across categories. We will continue to invest in expanding our teams and infuse them with best-in-class talent to ensure ‘customer success’.