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Tag: Rajendra Singh

  • Dentsu India will be the first Ad and Communications firm to offer CSR services, along with a reputed implementation and monitoring partner, UNFPA India

    Dentsu-UNFPA join hands to launch CSR Advisory Services

    By A Correspondent

     

    Dentsu India’s social and development sector communication division, Citizen Dentsu, in partnership with UNFPA (United Nations Population Fund) India, launched CSR advisory services, to assist Corporates with their CSR planning and implementation. With this initiative, Dentsu India will be the first Ad and Communications firm to offer CSR services, along with a reputed implementation and monitoring partner, UNFPA India.

     

    The provisions of CSR Policy, notified under the Companies Act 2013 promises to be a historic milestone, as India becomes the first country in the world to bring social responsibility to the centre stage of corporate reporting framework. The real challenge, however, for the 6000-odd corporates above a certain size, who now will be required to plan, implement and report their CSR activities annually to their stakeholders, is really coming out of a familiar domain and diving deep into a much-talked-about, but fairly unchartered CSR territory.

     

    Citizen Dentsu, manned by a team of professionals, has years of experience in strategic communications for numerous development sector issues like child survival and safe motherhood, immunization, HIV and AIDS, education, water and sanitation and environment. Besides, Dentsu companies all over the world work on CSR initiatives for many of their global and local clients.

     

    Emphasising the respective roles of the two partners, Rohit Ohri, Executive Chairman, Dentsu India Group and CEO, Dentsu APAC, said, “While Citizen Dentsu will work closely with clients in strategizing and planning their CSR initiatives, helping clients extract the maximum through brand-CSR synergy, which we think company heads will be greatly interested in, UNFPA will provide technical support for projects undertaken by pre-evaluated and approved set of NGOs”.

     

    Frederika Meijer, Representative, United Nations Population Fund, India adds, “We have a range of CSR-ready projects that companies can partner on to meet their CSR commitments in India. More importantly, with UNFPA employing globally certified protocols to monitor and evaluate non-government and civil society organizations (NGOs), as well as their work, the CSR projects can be expected to be far more efficient and effective”. She believes that while there are thousands of field-level organizations ready to take up CSR projects, Citizen Dentsu’s experience with social and developmental projects in India and UNFPA’s inputs in terms of NGO selection and planning, monitoring and evaluation of projects, would be a clear and unique differentiator.

     

    Rajendra Singh from Citizen Dentsu and Rajat Ray from UNFPA India will be steering the partnership. With both being seasoned hands in brand and corporate advertising, as well as in handling development-led projects, it is easy to understand why they have been picked for the task.

     

  • The Dentsu Communications division bags the mandate for the Indian Army account

    Citizen Dentsu wins Indian Army account

    By A Correspondent

     

    Citizen Dentsu has won the Indian Army mandate after a multi-agency pitch process. The  mandate is to create a holistic comprehensive communication package for the Indian Army, a communiqué notes. Their endeavour will be to project the Indian Army as a prestigious, aspirational and exciting career prospect for the youth in the country.

     

    Rohit Ohri

    Rohit Ohri, Executive Chairman, Dentsu India Group said, “We’ve set up Citizen Dentsu with a vision to help trigger positive social change through integrated communications. It’s a matter of great pride for Citizen Dentsu to be appointed as communication partner to the Indian Army. Cutting edge technologies will underpin our integrated communication approach for the Indian Army campaign.”

     

    Commenting on winning the account, Arijit Ray, CEO, Dentsu Communications said, “This is the first big win for Citizen Dentsu in 2013.  And a well-deserved one for the team, since it involved 8 agencies.”

     

    Arijit Ray

    Commenting on the win, Rajendra Singh, Senior Vice President and Head, Citizen Dentsu who will lead the business:  “Here’s a true example of working on a cause that one truly admires and respects. No soft stuff here. Apart from the pleasure of dealing with real gentlemen officers as clients, it’s a matter of honour to contribute towards strengthening the security and defence of the country. The team is super-excited.”

     

  • Citizen Dentsu has been formed as a division of Dentsu Communications to address the unique requirements of the social and development sector, with the support and resource bank of Dentsu Global

    Citizen Dentsu relaunched

    By A Correspondent

     

    Dentsu Communications has announced the relaunch of Citizen Dentsu, a specialized division for social and development sector communication. Recognizing the power of specialization, Citizen Dentsu has been formed as a division of Dentsu Communications to address the unique requirements of the social and development sector, with the support and resource bank of Dentsu Global.

     

    A release from the company said that the ambition will be to build Citizen Dentsu as a ‘Centre of Knowledge’ with specialised skill sets and strategic capabilities that would address the specific sectoral requirements and focus on building currency for causes, and thereby deliver value-added communication solutions for social clients.

     

    Rohit Ohri

    Rohit Ohri, Executive Chairman, Dentsu India Group, said, “Citizen Dentsu will focus on developing communication for social issues. Social sector communication is unique, in that it has to touch a multiplicity of target audiences and advocacy groups and, therefore, demands unconventional communication devices and unique interactive community media. Our investment is going to be on ‘innovations’, so as to create currency for social issues. I’m delighted to have Rajendra Singh on board to lead this new initiative.”

     

     

    Arijit Ray

    Arijit Ray, CEO of Dentsu Communications, added, “Social and development sector communication demands talent with a human touch and passion for ‘making a difference’. Therefore, our endeavour has been to put together a team with the right mix of cross-category and cultural learning and passion for social marketing. I am sure Rajendra and his team will strive towards building and crafting simple and breakthrough solutions that will add value to various community groups and stakeholders’

     

    Rajendra Singh has recently joined Citizen Dentsu as Senior Vice President. His last tenure was with JWT, where he worked for 10 years. Apart from a set of mainstream clients, Mr Singh headed JWT’s social communications division called Thompson Social for five years. He has worked on a multitude of social programmes, from issues like HIV/Aids, polio, child health and safe motherhood, health and hygiene to causes such as environment, education, food safety & drug usage, safe water and ozone layer, for clients like Unicef, World Bank, Nike Foundation and various ministries, as well as political advertising. He said, “We believe we need to break the mould of traditional advertising and leverage the power of ‘innovation’ for social communication, by employing technology as much as possible. That’s the only way to beat the din and build strong currency for a cause. This is going to be the Citizen Dentsu differential.”