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Tag: Rajendra Gupta

  • A technology and digital-led communications subsidiary

    Rediffusion launches FutureTech

    By Our Staff

     

    Rediffusion has announced the setting up of a technology and digital-led communications subsidiary, Rediffusion FutureTech, which will work in the domain of Metaverse, NFTs, Blockchain, AI, AR, Machine Learning and extend its service repertoire to include conversational AI. Sanjay Sakalley, who was CEO of Diginative and Juniors, will be advisor to FutureTech, and lead the new initiative.

     

    The Rediffusion FutureTech team has also been engaged by the Free Press Journal to help create and market its archival content as NFTs. The NFTs will go on sale nearer to August 15 to celebrate 75 years of Indian Independence.

     

    Said Rajendra Gupta, Chief Growth Officer of Rediffusion: “Rediffusion will be launching its first Metaverse event next week with a client trade show spread over two days. For now we can support about 500 concurrent users on our systems, which means we can easily host about 10,000 visitors everyday at the Metaverse event. A lot of clients are showing interest in hosting events in the Metaverse not just because physical events are difficult to hold for now, but because such events impart a tech-sheen to the host brand, making them more exciting, relevant and aspirational to younger audiences.”

     

    Added Dr. Sandeep Goyal, Managing Director of Rediffusion: “Rediffusion, as an agency, is today in the forefront of technology. We will soon be unveiling a suite of new initiatives in making content for brands cheaper and more visually powerful, through the use of world class technologies. It is time for the consumer, content and communication to converge. Which is why we are launching Rediffusion FutureTech which will help clients understand, simplify and apply technology to brands.”

     

  • Will be a group resource with growth and business development responsibilities

    Rajendra Gupta joins Rediff as CGO

    By Our Staff

     

    Rajendra Gupta
    Rajendra Gupta

    Rediffusion announced the appointment of Rajendra Gupta as its Chief Growth Officer, based at its corporate office in Mumbai. An engineer from BHU-IT and an MBA from FMS Delhi, Gupta has been in advertising, industrial solutioning and telecom for well over 35 years. This will be Gupta’s second stint at Rediffusion. He earlier worked at Rediffusion Delhi and Mumbai from 1994 to 2002.

     

    Gupta will be a group resource with growth and business development responsibilities across Rediffusion, Everest, Rediffusion Healthcare, Rediffusion Direct (recently rechristened Rediffusion FutureTech), Rediffusion SmartMedia, Mogae Media and the Indian Institute of Human Brands (IIHB). He will be based in Mumbai.

     

    Said Dr. Sandeep Goyal, Managing Director of Rediffusion: “Rajendra is special. He is also Rediffusion’s lucky mascot for new business and new horizons. He combines the aggressiveness of a good salesman with very good understanding of technology. And over the years he has become an excellent advertising professional. Such a combination of virtues and talent is rare.”

     

     

  • Rajendra Gupta has joined Mogae Media as Chief Value Officer from Reliance Communications. He will be based at Mogae's Gurgaon headquarters

    Rajendra Gupta joins Mogae

    By A Correspondent

     

    Rajendra Gupta has joined Mogae Media as Chief Value Officer from Reliance Communications. Mr Gupta will be based at Mogae’s Gurgaon headquarters.

     

    Mr Gupta started his career at Dunlop where he worked across different geographies. He then spent a few years at Wipro in their Lighting Division. In 1994, he moved to Rediffusion DY&R as national head of Business Development. His first big win at Team Rediff was a small company that had won a license to launch cellular services in Delhi- Bharti. Brand Airtel was soon born

     

    “Those were the best days of my professional life. I got to work closely with the Mittal brothers and enjoyed every moment of launching a brand that one day would become a world beater”, he said.

     

    Mr Gupta moved to Reliance Communications and spent the last 10 years there in a broad variety of functions. “Moving to Mogae is like home-coming. I have worked with Sandeep Goyal for many years and his new venture really excited me. So here I am,” said Mr Gupta.

     

    “Guptaji (as he is popularly called) is a veteran of both mobile and of advertising. It is a rare combination. And that is what makes him a really valuable asset on any team,” said Tanya Goyal, Director of Mogae Media. “We look forward to Guptaji carving out a new business out of creating customer value and delight through options on hi-value brands”.

     

    Mogae Media is the exclusive partner of Airtel, for monetization of all its mAdvertising assets, including mCouponing and mCommerce.

     

    Mogae Media was launched by Sandeep Goyal, former JV partner of Dentsu India in October 2011.