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Tag: Rajeev Sharma

  • Rajeev brings over 32 years of brand experience, his last position being that of National Head of Planning and Strategy at Leo Burnett

    Rajeev Sharma joins Ormax Rhodium as CEO

    By A Correspondent

     

    Rajeev Sharma has joined Ormax Rhodium as CEO this month. Ormax Rhodium is the high end business consulting division of Ormax Consultants. Its primary role is triggering organizational growth at critical points in a company’s history.

     

    Rajeev brings over 32 years of brand experience, his last position being that of National Head of Planning and Strategy at Leo Burnett.

     

    Vispy Doctor, MD and Founder of Ormax Consultants said: “I’ve known and worked with Rajeev for over 20 years. Very successfully. He has a unique ability to, laterally and almost magically, arrive at the central thought, the crux, of any discussion. It was mainly this that made me want him to head Ormax Rhodium. Companies that want to accelerate their growth through a well differentiated intervention will benefit greatly from this.”

     

    Says Sharma “Many things have to conspire to make organizational brands grow, but identifying precisely what brings it all together is where the high ground really is. It takes sensitivity, experience and rigour to locate this.  My experience has been that whenever Vispy and I have worked together, the alchemy of skill sets has identified this sweet spot for growth repeatedly and with great accuracy.”

     

  • He is also instrumental in bringing Leo Burnett's best global practices to India

    Rajeev Sharma exits Leo Burnett

    By A Correspondent

     

    After spending more than 23 years at the agency, Rajeev Sharma, National Planning Director, Leo Burnett, has decided to move on to explore newer avenues.

     

    Rajeev joined Leo Burnett in 1994 as Vice President based out of the agency’s Delhi office and after three years in the role he moved to Mumbai to lead Planning as National Planning Director.

     

    For 23 years, Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

     

    Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy.

     

    He is also instrumental in bringing Leo Burnett’s best global practices to India.

     

    Says Rajeev Sharma, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction, the success Leo Burnett is sure to notch up in the future.”

     

    Adds Saurabh Varma, Chief Executive Officer – South Asia, Leo Burnett, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

     

  • Lubna will play a key role in collaborating with Orchard's robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals

    Orchard appoints Lubna Khan as National Strategy Head

    By A Correspondent

     

    Lubna Khan

    Orchard Advertising has announced the appointment of Lubna Khan as National Strategy Head. Lubna will be based out of Orchard Advertising’s Mumbai office.

     

    Lubna’s inclusion in the leadership team of Orchard Advertising is a significant development in the agency’s journey of growth, where the ambition is to offer business solutions to clients backed by strategy and insights and not just communication ideas.

     

    Kaizad Pardiwalla

    Kaizad Pardiwalla, Chief Operating Officer, Orchard Advertising, said, “Lubna is an award winning brand and innovation strategist. I’m truly delighted to state that in her we have found an exceptional leader to drive Orchard’s strategy. She is a rare talent who understands innovation, business strategy, and creativity, and possesses an impressive track-record of creating communication with demonstrable impact on brands, businesses, culture and people. I found her extremely passionate about the prospect of leveraging the power of psychological and cultural insights, to create work that can deliver game changing solutions for clients. Lubna will play a key role in collaborating with Orchard’s robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals.”

     

    Rajeev Sharma

    Rajeev Sharma, National Planning Director, The Leo Group India, adds, “We are proud to bring Lubna on board to lead strategy at Orchard. She is a rare combination of an exceptionally penetrative mind, passion for great work and a truly impressive knowledge base honed over a broad spectrum of multinational and Indian leadership brands across the country.”

     

  • The TVC gives an insight into the lives of Indian women and highlights how after the age of 30, women can start losing calcium from their bones

    GSK unveils TVC for new brand Ostocalcium

    By A Correspondent

     

    Having made its entry into the vitamin and mineral supplement category with Ostocalcium, Glaxo Smith Kline Consumer Healthcare has launched a new TVC themed – “Aadatein badal rahi hain…” The TVC gives an insight into the lives of Indian women and highlights how after the age of 30, women can start losing calcium from their bones.

     

    The TVC begins with a woman standing at the airport queue waiting for her boarding pass, and sits on her own suitcase. The next frame shows another lady taking the elevator instead of the stairs to go to the first floor. The next scene goes to show a young mother shopping in the mall while her husband is carrying the child.

     

    The TVC highlights women beyond the age of 30 years may start losing calcium from their bones, which goes unnoticed a there are no signs and symptoms of calcium loss from bones. In the long term, loss of calcium may affect the strength of your bones. Ostocalcium tablets contains calcium & Vitamin D3 that helps keep your bones strong.

     

    Talking about the new campaign, Rajeev Sharma, National Planning Director, Leo Burnett said, “Women are the backbone of our families, it is surprising that they don’t feel the need to start taking action on weak bones till its too late. Ostocalcium helps replenish calcium and helps make bones healthier so that women can continue working with a smile. The campaign is aimed at being a wake up call to women on the issue’.