MxMIndia

Tag: Rajeev Ranjan

  • For Butter Chicken and Butter Paneer Grilled Burgers

    DDB Mudra rolls out new film for McDonald’s – N.E.

    By Our Staff

     

    McDonald’s India (N&E) has launches a new campaign for the newly-introduced butter chicken and butter paneer grilled burgers.

     

    Commenting on the campaign Rajeev Ranjan, Chief Operating Officer, McDonald’s India – North and East said: “Burrraaahh is the way our North Indian guests express the feeling when they experience excitement, joy and delight together. Our new ad film perfectly captures these emotions our guests experience while consuming our Butter Chicken and Butter Paneer grilled burgers.”

     

    Added Iraj Fraz Batla, Creative Head – North, DDB Mudra: “Fans of Punjabi food are instinctively going to fall in love with the new McDonald’s butter chicken & paneer grilled burgers. And like you’d go ‘Ooh-la-la’ on trying a lovely French wine, or ‘Bravo!’ on tasting an original Italian pizza – when we took our first bite of the new burger, we instinctively went, ‘Burrraaahh!’ Through the film, we wanted to show the same happiness that we experienced while enjoying the new burger. You’d definitely go ‘Burrraaahh!’ when you try it.”

     

  • To promote the launch of its brand App (iOS or/and Android device)

    DDB Mudra campaign for McDonald’s – N&E

    By Our Staff

     

    McDonald’s India – North & East has unveiled a new digital campaign titled ‘#TheRealDeal’ to promote the launch of its brand App (iOS or/and Android device). The McDonald’s mobile app provides customers with special deals and offers that can be redeemed at dine-in, takeaway or drive thru.

     

    Said Rajeev Ranjan, Chief Operating Officer, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India): “McDonald’s app is for those who want to make the most out of their experience with the brand, be it availing exclusive offers and deals at dine-in, takeaway or drive thru or sharing feedback or learning more about the menu. The app is all about making every interaction with the customers even more convenient and delightful.”

     

    Added Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group: “Based on a social experiment, this unique campaign is designed to celebrate our customers and deliver delightful and exciting experiences for them through #TheRealDeal. With aspects such as a baraat, superheroes, balloons and an acapella group joining in the celebration, we are looking forward to providing similar kind of feel-good moments to customers when they redeem deals and offers on the new McDonald’s app.”