MxMIndia

Tag: Rajeev Mehta

  • In 2012, Amul sponsored the Indian contingent at the London 2012 Olympic Games

    Amul appointed official sponsor of the Indian contingent to the Rio 2016 Olympic Games

    By A Correspondent

     

    Amul has announced its sponsorship of the Indian contingent at the biggest multi-sport event – the Rio 2016 Olympic Games. The contract was signed by Shri Rajeev Mehta, Secretary General, Indian Olympic Association IOA and Shri R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul) on June 29, 2016. Amul is now the Official Sponsor of the Indian team.

     

    In 2012, Amul sponsored the Indian contingent at the London 2012 Olympic Games. Amul has always been an avid supporter of various sporting events, may it be the Asian Games, Commonwealth games or other sports.

     

    To be inaugurated on August 5 in Brazil, the Rio Olympics will play host to the largest Indian contingent ever, with close to 100 sportspersons being a part of it. Amul aims to engage with youth and leverage the connection between the energy of milk and sports. It is the main ingredient for the fitness of any sportsman. Hence it is an appropriate association for Amul.

     

    Announcing Amul’s support, R S Sodhi, MD, GCMMF said, “Amul is committed to strengthening the Olympic movement in India and encourage young generation from all over the country to take up Olympic sports. I take great pleasure and pride in announcing our sponsorship of the Indian contingent to the Olympic Games Rio 2016. Explaining the foundation of this association, he said that milk is nature’s original energy drink and plays a pivotal role in building the physical and mental strength of the athletes. Nutritious dairy diet is an important part in the diets of athletes around the world. Participation in Olympics is the aspiration of every athlete and with the kind of investments made by our country in this arena to select, nurture and train the best athletes, we are confident that Indian contingent will deliver the best ever performance in the Olympic games and make our country proud.  Further, he said that this association will help in engaging the kids and youth so that they can enjoy a healthy life.”

     

    Amul will launch a series of advertising campaigns for milk and various dairy products to promote this association in the coming months. Amul has embarked upon an “Eat Milk with Every Meal” campaign to highlight the importance of milk and dairy products like cheese, yogurt, butter, ghee, paneer etc. in the daily diet. Amul Doodh Pita hai India, one of Amul’s most loved campaign, will be used to cheer the Indian contingent.  India is the largest producer of milk in the world and Amul is not only India’s but Asia’s largest milk brand.

     

    Praising Amul’s support to the Indian contingent of Rio Olympics, Rajeev Mehta, Secretary General, Indian Olympic Association said, “I would like to thank Mr. RS Sodhi and Amul family for coming on board as the sponsor for our Indian contingent for Rio Olympics. I am happy that Amul family is supporting Indian Olympic Association from past sometime. The preparations for our athletes are in full swing and till date more than 100 athletes have qualified for Rio Olympics, this is the largest ever contingent we are sending to Olympics”.

     

  • Amul has become the Official Sponsor of the Indian team in the category of Dairy products

    Amul to sponsor 2014 Commonwealth & Asian Games

    By A Correspondent

     

    Amul has announced its sponsorship of the Indian contingents to the Glasgow 2014 Commonwealth Games and Asian Games, Incheon, South Korea by signing a MoU with the Indian Olympic Association. The MoU was signed by Shri Rajeev Mehta, Secretary General, IOA and Shri R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul) in a function graced by Shri Rakesh Gupta, Joint Secretary and Anil Khanna, Treasurer, Indian Olympic Association.

     

    Amul has become the Official Sponsor of the Indian team in the category of Dairy products.

     

    R S Sodhi

    Announcing Amul’s support for the Indian contingent to both these prestigious sporting events, R S Sodhi, Managing Director GCMMF said “Amul is committed to strengthening the support to sports in various forms and encourage young generation from all corners of the country to take up sports. I take great pleasure and pride in announcing our sponsorship of the Indian contingent to the XX Commonwealth Games and the XVII Asian Games.”

     

    Explaining the rationale of this association, he said that milk is nature’s original energy drink and plays a pivotal role in building the physical and mental strength of the athletes. Amul has embarked upon an “Eat Milk with Every Meal” campaign to highlight the importance of milk and dairy products like cheese, yogurt, butter, ghee, paneer etc. in the daily diet. India is the largest producer of milk in the world and Amul is not only India’s but Asia’s largest milk brand. Further, he said that this association and activities around it will help in engaging the kids and youth so that they can enjoy a healthy life.

     

    Amul has associated with sports events like football, Cricket World Cup and Formula 1 to engage the youth. Sodhi mentioned that the Amul had sponsored the Indian contingent to the London Olympic Games in 2012 which was India’s most successful Olympics. With the kind of investments made by our country to select, nurture and train the best athletes, we are confident that Indian contingents  to the forthcoming Commonwealth and Asian Games will deliver their best ever performances and make our country proud.

     

    Lauding Amul’s support to the Indian Olympic contingent, Shri Rajeev Mehta, Secretary General, IOA said “This support to the Indian sports will go a long way and further strengthen the bond between Amul and IOA and leave a longer lasting impact on the sports lovers and sports persons”.

     

    Amul will launch a series of advertising campaigns for milk and various dairy products to promote this association in the coming months.

     

    The XX Commonwealth Games will be held at Glasgow, Scotland from July 23 to August 3 and the XVII Asian Games scheduled to be held at Incheon, South Korea from 19th Sept- 4th October, 2014.