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Tag: Rajeev Karwal

  • Carries the tagline ‘Think Robots. Think Milagrow’

    Milagrow rolls out new video campaign

    By Our Staff

     

    Milagrow launches new video campaign for 2021-22 to augment its marketing arm. Led by the Former President of Mullen Lintas (Delhi) Syed Amjad, the campaign will be rolling out a series of videos focusing on floor cleaning robots followed by other categories.

    Said Rajeev Karwal, Chairman Milagrow Robots said, “Milagrow has been the pioneer in the field of Robotics since 2011 & has numerous firsts to its credit. Even as we operate in pathbreaking technology like AI, Deep learning, etc., we have always ensured that all our robots are considered humane. Our robots understand the user’s needs and do the tasks empathetically. Milagrow’s heart beats for humanity and all its robots are launched after a lot of research. The new brand identity and the new commercial convey this passion. The company will be spending at least 15% of its revenue on advertising and marketing in the coming financial year”.

    Added Syed Amjad Ali: Milagrow Robots is at the heart of lifestyle transformation. There is a tremendous opportunity for the brand to introduce a new way of living and to become a credible voice for freeing humans from the bondage of household chores. This is the purpose that the Milagrow Robots will stand for. It’s a dream opportunity for any marketer or a communication specialist to lead a brand and align it to its purpose.

     

     

  • Having worked for over 20 years in the field of FMCG Debashis holds an in-depth knowledge of business functions across Marketing and Sales

    Milagrow ropes in Debashis Das as CEO

    By A Correspondent

     

    Milagrow has announced the appointment of Debashis Das as its CEO. Debashis has previously worked with several industry leaders like Gillette, Perfetti, Dabur, Henkel, Mother Dairy, SC Johnson over the course of her career.

     

    Having worked for over 20 years in the field of FMCG Debashis holds an in-depth knowledge of business functions across Marketing and Sales. He is known for his unique take on brand creation and has particular expertise in delivering superior consumer benefits by transforming sharp consumer insights into product differentiators.

     

    Speaking on the announcement, Rajeev Karwal, Founder and CEO, Milagrow, said, “Debashis has, over his career, carved a niche for himself by redefining the very meaning of brand value and consumer connect. Bringing him on board as Milagrow’s CEO will aid the growth of our company by leveraging his invaluable experience in Sales and Marketing to further our brand proposition. With his success in establishing new brands as industry leaders and re-launching established brands with to new innovative strategies, Debashis is the perfect candidate to spearhead Milagrow on to the next phase of its growth.”

     

    A graduate from IMT, Ghaziabad, Debashis is credited for having created the liquid dish wash segment in the Indian market with Pril Utensil Cleaner and has several awards and recognitions for his work, being recognized as an industry front runner in 2008 by Business India.