MxMIndia

Tag: Rajeev Juneja

  • The goal being to drive visibility for Mankind Pharma and its efforts to reach the masses in the south

    Mankind ropes in Mohanlal as brand ambassador

    By A Correspondent

     

    Leading pharma company Mankind Pharma has announced its association with Malayalam actor Mohanlal as its corporate brand ambassador. The goal being to drive visibility for Mankind Pharma and its efforts to reach the masses in the south.

     

    Said Rajeev Juneja, CEO of Mankind Pharma: “Mankind Pharma has been recognizing the real heroes of our society and we really wanted to associate with a familiar face who is a changemaker. Mohanlal is a real fit as the corporate brand ambassador for Mankind Pharma, we believe in giving  back to the society through our CSR activities and thereby lending a helping hand to the ones in need. On the other hand, Mohanlal has never shied away from social causes and has been part of several public safety campaigns. Together we will continue to help our society and take steps towards making our nation, Atmanirbhar”.

     

     

  • An initiative to curb rise in child pornography material

    Manforce Condoms unveils #ProtectChildhood campaign

    By A Correspondent

     

    Condom brand Manforce Condoms has come up with a new video campaign #ProtectChildhood to curb the rise in child pornography material.

     

    According to the reports submitted to the National Crime Records Bureau (NCRB), more than 25,000 cases of suspected child pornography material were uploaded. The  reports suggest that  there has been a sharp rise in child pornography content and sadly there has been a constant decrease in the age of the victims.

     

    Said Rajeev Juneja, CEO, Mankind Pharma: “For us, responsibility towards the society comes first. As a part of our initiative, we want to inform and make the parents aware about the sharp rise in the content of child pornography and give a strong message to #ProtectChildhood. Through our campaign we request and urge the parents to not leave their children unattended and have complete control over their online activities. They should have regular conversations and build a friendly relationship with their children, and keep them informed of the current situation.  While the internet has many positives, it does have a dark side, and it’s the responsibility of the parents to not leave their children unsupervised.”

     

     

  • The anthem has rendered by Kailash Kher and Shankar Mahadevan

    Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new Anthem

    By A Correspondent

     

    Earlier this week, Mankind Pharma launched an anthem rendered by Kailash Kher and Shankar Mahadevan promoting the concept of a self-reliant India.

     

    Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said: “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country has given to the world since ages. As a home-grown company, we stand strong for ‘Make in India’. The newly launched anthem ‘Atmanirbhar Bharat’ is the vision of our Prime Minister and we completely support it. We would like to urge the people to stay united in this hardship and work towards putting Indian economy on the world map and make our nation ‘Atmanirbhar’ by being vocal for local.”

  • The #ImwithYellow campaign has been conceptualised by Havas and executed by ADK Fortune Communications

    Prega News takes the neutral route with #ImwithYellow ad campaign

    By A Correspondent

     

    To mark International Women’s Day, Prega News has launched #ImwithYellow, a digital campaign to promote gender equality in the country. The campaign underlines the brands forward-thinking philosophy and creates awareness about sensitive issues that affect society.

     

    The campaign has been conceptualised by Havas and executed by ADK Fortune Communications. The campaign has been launched across all digital platforms including cinema halls, outdoor, radio and e-commerce platforms for wider reach.

     

    Said Rajeev Juneja, CEO, Mankind Pharma: “Prega News has been a frontrunner in raising pertinent issues related to pregnancy and childbirth in the country, which are generally ignored. Indian society is still at large engulfed with preference of male child over female. Labelled in specific colors this has been running through generations and is wrecking the foundation of countrys social progress. Our latest campaign – #ImwithYellow is an initiative to rise against the alarming issue of sex discrimination. It urges people to do away with the clichés of gender stereotyping and focus on health of the baby by standing with Yellow – a colour that symbolizes its health and happiness.”

     

     

  • It has been produced by Jamura films and directed by Tathagata Singa

    Mankind Pharma unveils second film in the #SpreadingKindness series

    By A Correspondent

     

    Mankind Pharma has released a campaign, #SpreadingKindness that conceptualised and executed by ADK Fortune. It has been produced by Jamura films and directed by Tathagata Singa.

     

    Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said: “We wanted to talk about our corporate philosophy through an endearing and simple story rather than talking directly about our achievements. We don’t just stand for quality medicines but also for how we make it accessible to the masses.”

     

    Added Akashneel Dasgupta, National Creative Director, ADK Fortune: “We wanted the story to look authentic and not staged. The challenge was to make it believable and not lofty or preachy.”