MxMIndia

Tag: Rajeev Jain

  • Re-establishes the brand’s belief, “leadership that inspires the world”

    Rajnigandha focuses on leadership skills in latest ad film

    By A Correspondent

     

    The Dharampal Satyapal (DS) Group has rolled out a new TVC for pan masala major Rajnigandha. Conceptualised by Dentsu Impact, the new commercial showcases Rajnigandha as a brand, which believes in leadership that inspires the world.

     

    Commenting on the campaign, Rajeev Jain, VP Marketing, DSL said: “Rajnigandha has always applauded success, aspiration and winning spirit and the accompanying modesty that is inspiring. The brand Rajnigandha has remained a perfect companion of achievers for decades. This TVC effectively reinforces communication line ‘Kuch Kar Aisa, Duniya Banna ChaheTere Jaisa’, a philosophy that the brand advocates. True Achievers believe that achievement is not just about only achieving self goals, but also understands responsibility to bring positive change in the system we live in.”

     

    Added Amit Wadhwa, President, Dentsu Impact: “Rajnigandha is an iconic brand and it has managed to redefine the advertising space in its category. Carrying forward the brand message of ‘Kuch Kar Aisa, Duniya Banna Chahe Tere Jaise’, the intent behind the campaign was not only to showcase the product as a symbol of success but to spread the message of achieving success to a level that inspires others around you. What we are really proud of is that while, the film has scale but it also has a soul to it which we are sure will help people connect with the brand,” said

     

     

  • The new campaign is about how a simple act of goodness by Anushka, saves another model from the embarrassment of a wardrobe malfunction

    Anushka Sharma endorses new brand message for Rajnigandha Pearls

    By A Correspondent

     

    Actor Anushka Shama has been chosen as the new brand ambassador for Rajnigandha Pearls DS. The new campaign is about how a simple act of goodness by Anushka, saves another model from the embarrassment of a wardrobe malfunction.

     

    Said Rajeev Jain, Vice President, Marketing, DSL: “Conceptualised by Law & Kenneth Saatchi & Saatchi, this new TVC has a touching story, coupled with delightful execution. The philosophy of goodness has in fact, become an essential part of the brand’s identity. And the latest television commercial is yet another piece of creative communication that reinstates this core belief.  We are happy to associate with Anushka Sharma, who has surpassed her area of talent and has progressed to uphold philanthropic causes. With a quality to vouch for, Rajnigandha Pearls as a brand is driven by its belief in the innate power of goodness. The brand’s upcoming TVC also reflects the same conviction.”

     

    Talking about his experience of crafting this beautiful film, for Rajnigandha Pearls, Rishi Upadhyay, Creative Director, L&K Saatchi and Saatchi, added: “The brief given to us by the brand team was very clear- we had to enhance the brand message ‘Acchai ki ek alag chamak hoti hai’. The concept needed to be simple and impactful. This story is based on a small act of goodness done instinctively by Anushka that has a huge impact. The insight comes from how we react when we see someone in trouble. A person who is naturally kind hearted will automatically reach out to help, without a second thought.”

     

     

  • The campaign will be released across social media platforms of Rajnigandha Pearls along with an audience engagement exercise

    Rajnigandha Pearls celebrates role of mothers

    By A Correspondent

     

    Rajnigandha Pearls has launched a digital campaign to pay homage to all mothers.Commenting on the campaign, Rajeev Jain, Associate VP, Marketing, DSL said, “The philosophy of our brand is ‘Achchai’, the inner goodness. With this film, we want to celebrate the pureness of motherly love, an intrinsic trait in women, who are capable of boundless affection and care. This pure form of love, goodness or achchai is above the fact of whether, the child is her own or not. It is our own way to show our admiration for motherhood and it’s all encompassing love.”

     

    Rajnigandha Pearls has been running #MaaKehtiHai campaign for the last three years.

  • The TVC, conceptualised by L&K Saatchi & Saatchi weaves in unpredictable instances, shrouded in surprises and is narrated in anecdotes

    Rajnigandha Pearls radiates goodness in its latest TVC

    By A Correspondent

     

    Rajnigandha Pearls is set to roll out its new TVC with brand ambassador Priyanka Chopra.

     

    The TVC, conceptualised by L&K Saatchi & Saatchi, weaves in unpredictable instances, shrouded in surprises and is narrated in anecdotes.

     

    Said Rajeev Jain, Associate VP, Marketing, DS Group: “’Goodness inside, shines outside’ is an aphorism, fostered by Rajnigandha Pearls. Being the brand’s core essence, this inner goodness or achchai not only stands out in all our communication, but also goes into the making of Rajnigandha Pearls, a premium mouth freshener. In this thought-provoking campaign, we are highlighting  such acts of goodness. The TVC leaves a feel-good factor with a memorable message that reveals goodness in various little situations.”

     

    Added Sanjeev Gauba, Executive Vice President, L&K Saatchi & Saatchi: “Rajnigandha Pearls has been evolving as a brand. The tagline and the philosophy is “acchai” or kindness and we wanted to showcase it by depicting caring individuals going out of their way to help strangers. However, we wanted to bring out the message much more clearly by adding an element of surprise and zing to the commercial with unique stillomatic treatment.”

     

     

  • The campaign embarks by releasing TVC followed by digital, outdoor and below the line (BTL) and POS medium

    Rajnigandha celebrates brand success in new campaign

    By A Correspondent

     

    Rajnigandha has launched a new campaign captioned “KuchKarAisa, Duniya Banna ChaheTereJaisa”.The new campaign reinforces and strengthens the key concept of success which has always underlined brand messaging for Rajnigandha. The latest campaign underlines the fact that the ultimate accolade is the one where success itself inspires others to reach new heights. The film focuses on successful protagonists in various fields of literature, music, sports, business and architecture, who with their sheer brilliance and recognitionhave become a source of inspiration to others.

     

    Commenting on the campaign, Prasoon Joshi, Chairman, Asia Pacific; CEO & Chief Creative Officer, McCann Worldgroup India, said, “Rajnigandha as a brand was always about evolving to the next level. The campaign back in 2004 revolved around the success of the protagonist, while keeping Indian pride and values in mind. The second phase took the key thought of success to the next level; where it wasn’t only about achieving success but just as important to help and enable the success of those around you. Finally, the latest campaign is about inspiration – where the protagonist, instead of becoming an object of envy, has risen to inspire those around him.”

     

    Rajeev Jain, Associate VP, Marketing, DS Group, added“Through this campaign, we want young India to get motivated by their Idols and try to be like them. Rajnigandha has always been a symbol of success, aspiration, stature and a perfect companion for the successful people for last three decades. It will now redefine the leadership aspect as well. The new theme is a paradigm shift to a new class of successful Indians who inspire, as they reach the pinnacle of success.”

     

    The campaign embarks by releasing TVC followed by digital, outdoor and below the line (BTL) and POS medium.

     

  • EEMA's persistent efforts towards streamlining the licensing process in Delhi have yielded some promising results for all EEMA Members

    Govt of Delhi & EEMA streamline Event Licensing issue in Delhi

     

     

    The Event and Entertainment Management Association (EEMA) in collaboration with the Govt. of Delhi recently made significant efforts towards creating a conducive process for license acquisition for events in the nation’s capital.

     

    Besides appointing a nodal officer for creation of the single-window licensing process, with an eye on ease-of-doing-business an agreement and process has been put into place whereby EEMA member companies can do ticketed events in the national capital without paying entertainment tax before the event.

     

    The decision was preceded by a series of meetings between the National Executive Committee of EEMA and the Delhi government led by Hon’ble Chief Minister of Delhi, Arvind Kejriwal, the Hon’ble Dy Chief Minister, Manish Sisodia and the Hon’ble Tourism Minister of Delhi, Kapil Mishra. Following a detailed EEMA representation, the Chief Minister appointed a nodal officer to engage with EEMA and find solutions in the shortest possible time.

     

    True to the CM’s word, the Delhi government has moved at a rapid pace. EEMA’s persistent efforts towards streamlining the licensing process in Delhi have yielded some promising results for all EEMA Members.

     

    Commenting on the achievement, Sabbas Joseph, President, EEMA said “Through the proactive approach of the Delhi government and EEMA, positive results with regards to licensing have started to show yielding a win – win situation for the entire events and experiential marketing industry. This is a big step towards making Delhi an event-friendly city”

     

    Speaking on the development, Rajeev Jain, Treasurer, EEMA stated, “This is indeed a big bold step by the Delhi Govt. & Dept. of Entertainment Tax. Change in the Entertainment Tax depositing framework for EEMA members is certainly a big gift to the industry and number of ticketed & corporate events in the city will see an increase. This directive is a first step to make Delhi an event-friendly city and reinforces the role of the Event Industry as a major stakeholder in the city’s growth.”

     

    Through regular interactions with the Delhi Govt. & Commissioner – Excise, Entertainment & Luxury Tax to ease the licensing laws in Delhi, the following directives have been issued:

     

    Ticketed Events in Delhi

    > EEMA members will now be able to organize their ticketed events in Delhi without submitting any entertainment tax before the event.

    > Tax as per the ticket sale can be deposited after the completion of the event. Earlier this was to be done prior to ticket selling permissions being given.

    > To facilitate this arrangement, EEMA shall enter into an MOU with the Department of Entertainment Tax.

    > EEMA similarly would formulate guidelines for its members availing of this facility.

    > EEMA will also be submitting a Bank Guarantee of a stipulated amount as a surety on behalf of its members.

     

    Licensed Auditoriums under single window clearance

    > 23 auditoriums in the city have been issued a permanent license for holding an event.

    > In another major development to achieve ease of doing business, more such venues are under consideration.

     

    Single Window Clearance: Reducing Licensing Hurdles

    > The government is in the process of bringing Entertainment Tax, Fire, MCD & Electricity under the purview of a single-window clearance.

     

  • Brand ambassador & Bollywood superstar Priyanka Chopra reinforces the tagline 'Achchai ki ek alag chamak hoti hai'

    Rajnigandha Silver Pearls unveils new TVC with ambassador Priyanka Chopra

    By A Correspondent

     

    Rajnigandha Silver Pearls, the popular mouth freshener brand from the multi-diversified conglomerate, Dharampal Satyapal Limited (DS Group) has launched its new TV ad campaign. Featuring the brand ambassador and Bollywood diva, Priyanka Chopra for the second time, the TVC takes forward and firmly re-establishes the brand’s core communication and philosophy: ‘Achchai ki ek alag chamak hoti hai’.

     

    In the new TV ad film, conceptualized and created by Dentsu Marcom, Priyanka Chopra is shown introspecting on her life and on what people say of her. She mulls over these things as she climbs down a majestic staircase in a grand hotel. The film ends with a simple, spontaneous act of goodness where she helps a hotel staff member. With this, she deduces what goodness is actually all about: ‘Not what people say about you, but what you do.’

     

    Rajeev Jain, Associate Vice President, DS Group said, “The brand story of Rajnigandha Silver Pearls is hinged on the tagline ‘Goodness that shines or ‘Achahai ki ek alag chamak hoti hai’, which articulates the goodness of great tasting product enhanced by the shining silver coating.  The new campaign with the brand ambassador Priyanka Chopra also weaves a story around the same theme reinforcing the message; let the goodness of your heart shine forth, yet again. Leveraging on the success of the initial campaign and the growing product demand, this new integrated campaign is being launched on TV, Radio, Digital, Cinemas and in BTL space.”

     

    Titus Upputuru, National Creative Director, Dentsu Marcom, said, “This time, just like the previous campaign, we are carrying forward the same brand message of ”Dil bada to tu bada” through a shocking story that shows the brand face- Priyanka Chopra, indulge in a self-depreciating monologue, emphasizing that at the end of the day, it is only what you do that matters. Priyanka Chopra played a sport and criticized herself through the film”

     

    “People have opinions. Judgment is something none of us can avoid, even the biggest celebrities and stars can’t. Priyanka Chopra finds herself in the middle of such a thought, wondering why people misconstrue her. But then she rationalizes that as long as she is good in her actions, it doesn’t matter how people think or talk. Her belief is reinforced when she helps someone purely out of kindness,” added Vishal Mittal, Senior Creative Director, Dentsu Marcom.

     

  • Shares its journey of hard-work and commitment to quality

    Rajnigandha unveils new TVC

    By A Correspondent

     

    Rajnigandha has launched a new TVC campaign for Rajnigandha Pan Masala with a fresh slogan -“Yunhi Nahin Main, Rajnigandha Ban Jaata Hun”. The new TVC illustrates the journey of the brand’s conviction, passion, expertise, consistency, uncompromising approach and hard work towards delivering the most premium experience through every pack of Rajnigandha Pan Masala.

     

    Conceptualized by McCann, the new TVC has been directed by Richard de Cunha under the banner of Bang Bang Films. The film showcases the arduous journey and passion that the Rajnigandha endures to source the best of ingredients for the product from diverse geographies.

     

    Rajeev Jain, Associate Vice President, Marketing, Dharampal Satyapal Ltd. said, “Rajnigandha, premium pan masala is perfect blend of precious ingredients and aromatic flavors including Betelnut, Catechu, Lime, Cardamom seeds, Clove, exotic Ruh Kewda, Ruh Gulab and premium Sandalwood oil. The new TVC is an effort to refresh the bond with our consumers and share the glorious journey which brings that unique, consistent taste to Pan Masala connoisseurs for decades.”

     

    Sanjay Nayak, President, McCann World Group, further added, “The idea here is to communicate the love, passion, sincerity and perfection that goes behind making Rajnigandha.”

     

  • The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group

    PC to work her magic for DS Group

    By a correspondent

     

    Rajnigandha Silver Pearls has announced Priyanka Chopra as their brand ambassador. The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, ‘Rajnigandha Silver Pearls’ from the house of DS Group.

     

    The new 60-sec TVC celebrates the little gestures of goodness that we make despite our hectic day-to-day life, with the slogan ‘Achai ki ek Alag hi Chamak hoti hai ‘. The new catchphrase re-emphasizes the brand’s belief that real goodness always shines through in our words and deeds, and sets us apart as heroes of real life.

     

    Commenting on this occasion, Rajeev Jain, Senior General Manager, Marketing, Dharampal Satyapal Ltd. said, “Rajnigandha brand has always been a hallmark of achievement and our new product ‘Rajnigandha Silver Pearls’ that shares the same brand’s DNA, can be seen as symbolic of individuals who are successful and yet uphold a strong humanistic approach to life. Priyanka Chopra has been appointed as the brand ambassador as she is an epitome of a global achiever, and at the same time a grounded and humble person who is always ready to give time and effort for a good cause. The TV commercial highlights exactly this aspect of her life”.

     

    The film has been created by Dentsu Marcom and narrates the story of a successful film-star who has a massive following because of her inherent goodness. It shows interwoven scenes that narrate examples of little acts of goodness — Priyanka Chopra is seen performing an Indian classical dance, making a moment special for a little boy, throwing a scarf at the screaming sailors and surprising an old woman with a birthday cake.

     

    Finally we see the classical dance performance culminating in her final act of goodness where Priyanka Chopra calls her team for the final bow in front of the audience to acknowledge their contribution to the applause that she has received. It is in the journey back home, that she tastes Rajnigandha Silver Pearls and her chauffer looks through the mirror to realize that ‘achchai ki ek alag chamak hoti hai’.

     

    Titus Upputuru, National Creative Director, Dentsu Marcom said, “Rajnigandha Silver Pearls is saffron blended silver-coated cardamom seeds (Elaichi) Cardamom  is good for health, silver has shine, so we came up with ‘goodness shines’. At the same time we also considered the lineage of Rajnigandha which stood for success and achievement. When we decided to go ahead with Priyanka Chopra as the face of the brand, we thought let’s show stardom in a new light. Thus was born ‘achchai ki ek alag chamak hoti hai’”.

     

  • The agency won the business following a multi-agency pitch based on its understanding of the real-estate business

    DDB India bags creative duties of Nirmal Lifestyle

    By A Correspondent

     

    In the wake of a multi-agency pitch, DDB India, part of DDB Mudra Group has won the creative duties for Nirmal Lifestyle. It will be handled out of Mumbai office.

     

    The agency won the business following a multi-agency pitch based on its understanding of the real-estate business. The size of the business is said to be in the range of Rs25-30 crore.

     

    Elated with the win, Rajiv Sabnis, President, DDB India said: “Dharmesh Jain’s vision of a Fit India and creating a living environment where people can enjoy sports, is what really excited us about the business. For any sports lover and someone whose passion has been sport, this is an opportunity to pursue their passion. We look forward to partnering the team at Nirmal in creating a very distinct sports lifestyle brand in the realty space. This is a brand to watch out for in the long run.”

     

    Confirming the win, Rajeev Jain, Director, Nirmal Lifestyle, “We, at Nirmal Lifestyle, have a vision to be the largest real estate company by 2020. In the last ten years, Nirmal Lifestyle has successfully built state-of-the-art residential and commercial spaces. Our Nirmal Lifestyle mall is one of the largest open dome malls inIndia. We are focused on making sports and fitness a part of everyone’s life in the next 10 years. Keeping this growth plan in mind, we wanted an agency to understand our vision, translate it into a visual and make it more relatable for our audience. We have found just the right partner in DDB India. We are happy to welcome them in our family and looking forward to a great working relationship with them.”

     

    DDB India has started the creative duties for Nirmal Lifestyle from February 1.