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Tag: Rajdeep Endow

  • Creative and client services hires continue to strengthen agency's ability to meet growing client demand for integrated creative and technology services

    SapientNitro announces senior-level appointments

    By A Correspondent

     

    Surjo Dutt

    SapientNitro, part of Publicis.Sapient, expanded its leadership in the India market with two senior appointments. Surjo Dutt joins SapientNitro as Creative Lead for the Northern region, and Sharan Sabhachandani Sharma joins as Client Services Lead for the Western region.

     

    The new additions strengthen the agency’s ability to serve the growing demand among brands for its integrated creative and technology services.  Recent new business wins for SapientNitro in India include Taj Hotels, Godrej, William Grant, DBS Bank and DHFL.

     

    “SapientNitro’s connected capabilities across business, creative and technology enable brands to answer the needs of today’s always-on consumer,” said Rajdeep Endow, Managing Director, Sapient, India. “We are delighted to add two supremely talented professionals to the team, who I know will have a strong impact on our clients’ businesses.”

     

    Based in Delhi, Surjo has more than 16 years of experience in the industry, and a reputation for creating engaging brand stories for clients including Pepsi, Mountain Dew, Slice, Tropicana, Frito Lay, Nokia, Airtel, Hero Motocorp and UNICEF. In his last role he was Vice President and Executive Creative director at JWT and was the youngest Executive Creative Director in the South Asia region.

     

    Sharan Sabhachandani Sharma

    Sharan Sabhachandani Sharma comes to the agency with almost a decade of industry experience. Prior to joining SapientNitro, Sharan was business head for P&G’s Fabric & Home Care brands, Tide & Bonux, at Leo Burnett. She has worked in India, Philippines, Vietnam, Malaysia and Singapore and well as in Toronto, where she handled Gain (P&G’s $1 billion laundry brand) for the USA & Canada markets.

     

  • Rohitash Srivastava has joined SapientNitro as Director-Marketing & Brand Strategy and Abhishake Das has joined as Director-Creative

    SapientNitro beefs up leadership team

    By A Correspondent

     

    SapientNitro has announced two senior appointments to its local leadership team. Rohitash Srivastava has joined SapientNitro as Director-Marketing & Brand Strategy and Abhishake Das has joined as Director-Creative.

     

    “We are thrilled to announce the addition of Rohitash and Abhishake to our growing team,” said Rajdeep Endow, Managing Director, SapientNitro, India. “Both bring great thought leadership, experience and demonstrated track record and will empower SapientNitro to better serve the growing client demand for truly integrated creative and technology services.”

     

    Rohitash Srivastava
    Abishake Das

    Rohitash Srivastava brings a decade of experience as a brand strategist and consumer expert and comes to SapientNitro from Future Group’s ideation and cultural insights cell, Future Ideas. He has played a key role in creating memorable work on brands like Thums-Up, Stayfree, Saffola, Maaza, Limca, Union Bank and Uninor Telecom. In the past, he has worked with agencies such as McCann, Leo Burnett and DDB, amongst others.

     

    Abishake Das comes to SapientNitro with more than a decade of experience across traditional and digital agencies in India. He is an early adopter of digital in India and moves to SapientNitro from Whyness Worldwide. In the past he has headed creative teams and set up the digital disciplines at Tribal DDB, McCann Erickson and BBH, among others. He has to his credit more than 50 awards, both regional and global.

     

  • KV Sridhar joins SapientNitro as Chief Creative Officer. After years of teaching, he wants to now learn and also connect with today's audiences

    Pops goes Now. Joins SapientNitro as Chief Creative Officer

    By Ravi Balakrishnan

     

    K V Sridhar

    KV Sridhar, former chief creative officer of Leo Burnett for South Asia, has joined digital agency SapientNitro as chief creative officer. It marks the first time the SapientNitro, which works with brands like Coca-Cola and Absolut in India, has created such a role.

     

    Says Rajdeep Endow, managing director – India, Sapient: “We feel there’s a space for a new type of agency given what is happening in the consumer space and with marketers looking at creating new experiences. One of the things we needed was a creative storyteller.”

     

    Speaking on why he chose Sridhar in particular, Mr Endow says, “We had a shared worldview on where advertising and the brand consumer interaction was going.” On his part, Mr Sridhar claims to have been a fan of the agency ever since he saw a piece of work it created four years ago called Best Job In The World for Queensland Tourism which invited applicants to be the caretaker of an island off the Great Barrier Reef.

     

    He says, “It was an incredible way of selling a country and I felt there was a new way of communication.” The job, he claims, is an attempt to reinvent himself and stay relevant for the next 20 years.

     

    “I couldn’t live in the past and wanted to connect with the audience of today and try and connect them with brands. My patience was running out since I am an angry young man. I saw a perfect fit with a new age agency. I feel like a teenage boy. After years of teaching I will now be learning,” he elaborates.

     

    While currently focused on the digital end of the business, Messrs Sridhar and Endow have ambitious plans. However in most cases digital agencies are still expected to collaborate with mainline agencies who lead on creative and strategy.

     

    Asked if he foresees problems in collaboration, Endow says, “It’s a given in this context. I don’t see cultural issues at our end. And if others have these issues, hopefully the client interest will prevail.”

     

    Source:The Economic Times

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