MxMIndia

Tag: Rajat Uppal

  • The mandate will be handled by the agency's Delhi office

    JWT to ‘bajaate raho’ for RedFM

    By A Correspondent

     

    Nisha Narayanan

    93.5 Red FM has handed over its creative mandate to J Walter Thompson India.Talking about the new association, Nisha Narayanan, COO 93.5 Red FM said: “We were really impressed with JWT’s young team and capabilities across mainline as well as the digital spectrum. Being a leader brand in the radio industry undergoing massive Phase III expansion, it was extremely critical for us at Red to consolidate the brand voice across different geographies and platforms including digital, trade and mainstream consumer touchpoints. With a creative giant like JWT coming on board, we look forward to infusion of fresh, creative thinking for developing the next phase of ‘Brand Red’. Looking forward to a partnership which takes the brand and the business to the next level with this collaboration.”

     

    Rajat Uppal

    Added Rajat Uppal, National Marketing Head, Red FM: “After a month-long pitch process that involved six creative agencies, we are excited to have JWT Delhi onboard as our creative partner for the RED FM Network. With the best creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for brand ‘Red’. I am sure they are equally excited to work on a young brand like ours, which allows them to experiment and explore under the positioning of ‘Bajaate Raho’!”

     

     

    Joy Chauhan

    Said Joy Chauhan, Senior Vice President and Managing Partner, J Walter Thompson Delhi: “We are absolutely thrilled to win the creative mandate for Red FM. This has been one of the most interesting wins for us in the recent past… Our mandate is very clear, how to elevate a very sharp promise to the next level and more importantly, how to extend it, beyond the radio frequencies to other mediums. A large part of our creative talent is under 30 years of age, so no prizes for guessing how excited they are to lay their hands on a brand like Red FM. Let’s Bajaate Raho!”

     

  • Rahul Kishore gets up, close and very personal with Rajat Uppal, the National Marketing Head of Red FM

    Selfie with RK: Week #5 | Rajat Uppal, National Marketing Head, Red FM

    By Rahul Kishore

     

    Rajat Uppal, the 20-something national marketing head of Red FM, is a pretty boy. Actually, he’s 37! He pretty much leads the Gurugram yuppie life with wife and kid and Harley and BMW in tow. He’s quite easy to chat with and words flow out naturally. I met him over a leisurely cup of chai which he ordered from downstairs as the coffee maker had conked out. I began by asking him

    What’s your biggest strength?

    Being crazy, he never thinks like normal. He’s like an outcast in his family, he’s never been curbed and likes to speak his mind freely.

    Biggest weakness.

    This is also a weakness, society expects you to conform and because you are different people view you differently. Society in general wants conformists.

    Hardwork or luck?

    Hardwork and luck. I was a backbencher in school and always playing on the sports field. I was decent in studies but typically only worked before the exams. Had I worked harder I would’ve scored much higher. My sister and parents were constantly after my life to pull me home but I would be enjoying on various sportsfields. I was never a books person.

    Fav CEO?

    Steve Jobs. Again he was a non-conformist who questioned everything

    How would you like to live your life again?

    Rajat laughs loudly. I would like to be born in a family of 500 crores, study in an Ivy League college, have fast cars and big bikes at home. I would still d o a lot of work, but I would not needed to work.

    If a movie was  to be made about your life who would you like to play you?

    For once during the interview he actually thinks. The characters, the boys and girls in Rang De Basanti, non-conformists who don’t give a damn are him. Question society. Then maybe Leo Dicaprio. Look at the first movie he ever made and look where he is now. One would’ve expected him to be a chocolate boy hero but look at him evolve into the actor he is today.

    On a scale of 1-10, how weird are you?

    7. I could very well go to my boss and tell her, that I want to ride my bike tomorrow so I won’t be in to work. Instead of saying I’m sick and I can’t make it.

    What didn’t you get a chance to include in your CV?

    Ivy League education

    Describe yourself in four words.

    Energetic, Passionate, Persistent, Non-Conformist.

    What’s your superpower?

    I have a gut about people and decisions that I take, for the business and in my personal life.\ I can’t explain why I do what I do sometimes but it always works.

    How often do you de-stress?

    Four times a week with a single malt. I gym and do a lot of cardio, listen to a lot of music and go riding on my Harley on weekends.

    Something that never worked for you?

    Plain Jane logic never works for me. You have to be driven by your heart.

    What’s your dream job?

    CEO of any big company.

    If Bill Gates gave you 10 million US and asked you to change the world how would you do it?

    I’m a non-believer in religion. I believe in one god and I would educate people to seek him only and not waste too much time on religion.

    Rate RK as an interviewer on a scale of 1-10

    11

     

  • Mischievous & witty Bauaa takes charge to shield Delhi against water war in a quirky style

    Red FM launches campaign to curtail water problem in the capital city

    By A Correspondent

     

    Red FM 93.5 along with RJ Raunac (Bauaa) launched a witty and quirky campaign to create awareness around the growing water scarcity in the capital city, targeting the ‘chalta hain’ attitude of Delhiites towards water wastage. In a 7-day spike on morning show ‘Morning No 1’, RJ Raunac will ask listeners to nominate locations which are regular sights of water wastage through leaking overhead tanks in Delhi’s residential areas. The chosen locations will be raided by Bauaa aka RJ Raunac and water alarms will be given to people in the surroundings which will work as a constant reminder towards water conservation. To make it more intriguing and impactful, Red FM has introduced water alarms in Bauaa’s voice.  The alarms in his typical shaming style will announce that the tank is full now and the water pump should be switched off.

     

    As part of the initiative, Kapil Mishra – Holding the cabinet portfolio of Water in Delhi Government appreciated Red FM for the water Alarm installation activity and invited the RED FM team to install the water meter at his residence as well. Divisional Commissioner, Delhi A. Anbarasue came forward and encouraged Raunac for this huge effort of not only creating awareness but providing a quirky solution as well. Activist and water conservationist Vikrant Tongad has joined hands with RED FM will come on-air to enlighten the listeners on growing water crises and interesting tips and factoids around water conservation. The rising start-up Shop clues have also come forward to extend its support in Red FM’s unique initiative and will hand over water alarms as a complementary gift to all the consumers availing services from their portals in Delhi NCR region. Bollywood celebrities like Kanika Kapoor, Mona Singh and Sunny Leone also joined hands by lending a voice on this initiative

     

    Commenting on its unique initiative Rajat Uppal – National Marketing Head Red FM said, “Through this initiative Red FM aims to put forward the alarming truth of Delhi’s groundwater table which is receding steadily at a pace that could lead to serious water crisis. We are going a step ahead and not only creating awareness on water conservation but also providing a solution to address it in a quirky style to ensure success of the campaign.  I would like to thank all our partners who have come forward to support us and help us establish a mark”.

     

    Listeners can message Red FM if they want ‘Bauaa’ to come down to their society and help in conservation of water on 7531935935. Extensive on- ground is also planned in RWA in areas like Mayapuri, Vasant Kunj, Malviya Nagar etc.

     

  • RED FM has been running a mega election awareness campaign- Dabaa Ke Bajaa!, and the same will continue through the entire duration of elections, to reach out to the masses

    DDB MudraMax installs hoardings with pledge-meters for RED FM

    By A Correspondent

     

    With an aim to encourage people to vote in the general elections 2014, 93. 5 RED FM has associated with the Election Commission of India. The idea is to motivate people to vote in the upcoming elections. RED FM has been supporting the Election Commission of India in urging people, especially the first time voters, to come out on the polling day, and press the button of the voting machines to elect the 16th Lok Sabha.

     

    Under the association, RED FM has been running a mega election awareness campaign- Dabaa Ke Bajaa!, and the same will continue through the entire duration of elections, to reach out to the masses.

     

    For the Outdoor leg of the campaign, Red FM has appointed DDB MudraMax on board to handle their OOH innovation. They have installed huge hoardings with integrated digital LED pledge-meters that reflect the number of people who have pledged to vote. The number keeps changing real-time, and is a cumulative of the number of pledges received on SMS, calls, Facebook application and the tablet application that volunteers are taking to people.

     

    The hoardings, located at busy and important junctions in the city serve as a constant reminder to people to come out and vote. The meter which keeps ticking, denotes the exact number of people who have pledged to go. These hoardings have been taken in five locations including,New Delhi, Mumbai, Ahmedabad, Kolkata and Pune.

     

    Commenting on this innovative marketing initiative, Rajat Uppal, GM- Marketing, 93.5 RED FM said, “Dabaa Ke Bajaa is our attempt at channelizing the energy of people in all parts of India into one simple, and yet difficult act- pressing the button on the voting machine! We have partnered with the Election Commission of India to increase the voter turn-out in the upcoming General Elections. The digital hoarding and the pledge-meter have proved to be highly successful in getting people to pledge to vote, and in reminding them of their responsibility till the D-day. As a brand we have always tried to innovate and this is yet another innovation which stands out amongst the clutter of OOH. DDB MudraMax has executed the project very well. We have also been amplifying the campaign with several on-ground initiatives across the country.”

     

  • A new award – the Bajaate Raho Dialogue of the Year 2013 – was included in the list of Renault Star Guild Awards 2014

    Red FM partners Renault Star Guild Awards 2014

    By A Correspondent

    It’s the season of film awards and radio network, 93.5 Red FM has partnered with the Renault Star Guild Awards. A new award – the  Bajaate Raho Dialogue of the Year 2013 – has been included in list of awards.

    Said Nisha Narayanan, COO, 93.5 RED FM: “Star Guild Awards celebrates the best of Bollywood and we are excited to be once again associated with it.  We jointly with the Renault Star Guild Awards introduced a new category this year, ‘Bajaate Raho Dialogue of the year’”

    Added Rajat Uppal, General Manager (Marketing), RED FM on the association: “With the ‘Bajaate Raho Dialogue of the Year Award’ introduced here, we looked out for a dialogue which was impactful and had created an immediate connect with the youth of India. There were some excellent dialogues from big blockbusters of the year which were nominated, but the one from Ranjhanaa definitely proved to the most popular one.”

    Speaking on the awards, Sabbas Joseph, Director – Wizcraft International said, “It has been a wonderful association and we value this partnership with Red FM who allow us to engage audiences across India with Red FM’s excellent listenership base in India.”

     

  • Mr Uppal confirmed to MxM that he has quit Fever 104 FM and joined Red 93.5 FM

    Rajat Uppal is the new GM Marketing, Red FM

    By Shubhangi Mehta

     

    Rajat Uppal has quit Fever 104 FM and moved to Red 93.5 FM as General Manager- Marketing. On being contacted Mr Uppal confirmed the news to MxMIndia.

     

    In his new role, Mr Uppal will be responsible for strengthening the brand “RED” and drive all marketing initiatives of Red FM. Mr Uppal comes with close to 10 years of marketing experience across Liquor and Media Conglomerates like UB Group, Radico Khaitan, Reliance BIG Entertainment (BIG FM) & Hindustan Times (Fever 104 FM).

     

    Prior to working with Red FM, he was the Deputy General Manager- Marketing at Fever 104 FM (HT Media Ltd.)

     

    At Fever 104 FM, he was working as part of the national marketing team and handling marketing for Fever 104 FM, Fever Entertainment( Events Division) & FAT Productions, a new business venture of creating, aggregating and selling content for all digital media including, but not limited to, Mobile, Internet, radio, TV, CDs and other similar storage hardware devices. He was also responsible for managing key national campaigns for trade & consumer audiences besides spear heading online, digital & new marketing innovations.