MxMIndia

Tag: Rajat Khurana

  • The campaign celebrates trailblazing females who pursue their passions unapologetically

    ASICS launches Her Heritage campaign in India with Soha Ali Khan

    By A Correspondent

     

    ASICS SportStyle has launched the international ‘Her Heritage’ campaign in India to announce the launch of the first female-focused release from ASICS SportStyle. The campaign film features actor and author Soha Ali Khan describing her heritage & the role her mother has played in her life throughout the years.

     

    Commenting on the launch of the new campaign, Rajat Khurana, Managing Director, ASICS India and South Asia said: “The heritage refers not only to one’s ancestry but also to the cultural heritage informed by the country and culture one grows up in. With the ‘Her Heritage’ campaign, we want to celebrate the relationship between Mother and Daughter and the impact that they have had on each other’s life & growth and Soha Ali Khan is the perfect fit to portray the same.”

     

     

  • The campaign is about real people with real stories

    Asics unveils ‘Ten People, Ten Colors’ campaign

    By A Correspondent

     

    To support a runner’s journey, leading sportswear brand Asics has launched the ‘Ten People, Ten Colors’ collection and a campaign about “real people with real stories”.

     

    Said Rajat Khurana, Managing Director, ASICS India: “Asics has always been inspired by stories of real runners and has been motivated to improve technology to suit every consumer. The new campaign encapsulates a wide range of colors depicting the spectrum of light through the day to showcase the versatility that matches the personality and goals each runner has to win the long run.”