By Our Staff
Elite Marque Public Relations has bagged the PR mandate of Westinghouse, the American consumer electronics giant. The agency will manage all the media duties of the brand, its strategic PR and advocacy, product publicity, influencer engagement activities, and reputation management in India. The services will be executed from the agency’s New Delhi office.
Commenting on the win, Rajat Grover, Founder and CEO, Elite Marque Public Relations said: “We are incredibly excited for the opportunity to collaboratively work with the credible and trusted American brand in a global market. We aim to execute creative, disruptive and seamlessly driven impactful PR campaigns that would gain maximum ROI for the brand in India. We hope to leverage our enriched consumer durable and corporate domain expertise to help Westinghouse and SPPL accomplish their desired outputs.”
Added Pallavi Singh, Vice President, Super Plastronics Pvt Ltd (SPPL), the brand licensee of WestinghouseTV in India: “We are enormously excited for this strategic brand communication partnership with Elite Marque. Our prior fruitful collaboration with the agency for our other brand has led us to assign them the PR mandate of Westinghouse. We have always liked their strategic and creative approach to the campaigns. We truly believe that the team can help us gain the much-required momentum and successfully bring the best mileage, image, and business outcomes for Westinghouse.”