Tag: Rajasthan

  • Breaking News? Ha ha ha!!!

     

    By Ranjona Banerji

     

    Breaking, breaking: Sachin Pilot of the Congress is about to join the BJP, will not join the BJP, will not speak to the Gandhis in charge, the Gandhis in charge will not speak to him, the Gandhis in charge have spoken to him, Pilot has met the BJP president, Pilot has not met the BJP president, the Rajasthan government has fallen, the Rajasthan government has not fallen, Pilot is a turncoat, Pilot is a true patriot, Ashok Gehlot is a greedy old man, Ashok Gehlot is a not a greedy old man, Pilot has more followers than Gehlot, Gehlot has more followers than Pilot, the Congress is finished, the Congress is not finished, the BJP is buying, selling and then back to Pilot is meeting, not meeting, crisis averted, not averted…

     

    O to be a political correspondent in such high spirits! Okay, I cannot make claims about my own sources about what spirits were consumed while all this “news” was put out, but I hope someone somewhere had some fun doing it!

     

    As I write this, at 10 am, I have no clue what’s happening. And as I watch the news, it is clear that no one has any clue. Maybe the players involved know, maybe they don’t.

     

    And thus the whole problem of “breaking news” and “source-based journalism” all gets exposed. Yes, it is big news if the Rajasthan government falls. But the merry-go-round of conflicting “information” does nothing for media credibility. I know we hope that everyone will forget. And someone will pull out from the depths of all the rubbish that one person who predicted everything correctly – most likely a friend of theirs – and then that person will become the new Nostradamus or Messiah or placed on some spurious pedestal for the next 10 minutes.

     

    In fact, given the massive jumble playing out in the media in front of us, there is more chance of scientists discovering what dark matter is than anyone giving us a true “inside” story on these wheeling-dealings

     

    Am I being unfair? Errr, maybe. Anyone in a newsroom has been here. You have to trust your colleagues and at the same time, you have to get them to ask tough questions of their sources (Here’s a hack, half of them won’t ask those tough questions because they will lose access). In any evolving situation, it’s difficult to know what’s happening. But the demand for constant, instant news makes life tough for correspondents on the frontline.

     

    Strangely, few in these newsrooms appear to care what happens to their credibility when they put out streams of conflicting information. As for the poor correspondents under unrelenting pressure, who knows what “sources” they are forced to rely on? Voices in their heads? Neighbourhood chatter around tea stalls? Friends and neighbours? And, most likely, vested interests around political formations who either have an agenda or just want to stir up the pot. Or both. Which is where newsroom filters would be vital but according to my mostly reliable sources, many newsrooms have just done away with filters these days.

     

    It is not possible for news to “break” every five minutes. Anyone who says otherwise is lying. And that is why, Pilot is shifting here and there, the Gandhis are somewhere else, the BJP is there and here and Gehlot is where he is.

     

    Is it surprising that some news channels would rather concentrate on what Amitabh Bachchan had for breakfast?

     

    Ranjona Banerji is a senior journalist and commentator. She is also Consulting Editor, MxMIndia. Her views here are personal

  • Budgeted brands may join IPL bandwagon after entry of two new teams

    By Ravi Teja Sharma

     

    The entry of two new teams could offer an opportunity to brands that want to jump on to the IPL bandwagon but have limited budgets, said media planners and agencies.

     

    Each of the two teams will have 10 sponsorship slots to sell on the jersey – on the cap, shirt and trouser. None of these is pre-committed to any brands, unlike in the case of Chennai Super Kings (CSK) and Rajasthan (RR), the teams that have been suspended for two years.

     

    In the reverse auction conducted by the Indian cricket board earlier this week, industrialist Sanjiv Goenka’s New Rising won the Pune team with a bid of minus Rs 16 crore and handset maker Intex got Rajkot with a bid of minus Rs 10 crore.

     

    The bid amounts in the negative mean the two teams won’t get any share of revenue from the board’s central pool, but have to pay money to it. Because of this, these teams are expected to go the whole hog to minimise their losses.

     

    Vinit Karnik, national director at ESP Properties, a sports and entertainment consultancy of media management giant Group M, said the two new teams might not be able to charge a premium immediately. But since they would be getting top players from both CSK and RR, they might still be able to ride on these players to gain traction.

     

    Among the eight original IPL franchises, Mumbai Indians, Kolkata Knight Riders and Chennai Super Kings (before they were suspended) earned Rs 40 crore to Rs 50 crore a year from sponsorship deals. Other teams such as Delhi Daredevils and Royal Challengers Bangalore get around Rs 30 crore. The new teams could make around Rs 20-25 crore from sponsorship a year, media planners said.

     

    Melroy D’Souza, chief operating officer at sports marketing firm Professional Management Group, said Pune would do better than Rajkot on sponsorships, especially with the possibility that New Rising, which got Pune with the lower bid among the two winners, would get to pick the first player from the draft.

     

    That could probably be MS Dhoni, who remains the most sought after player in IPL.

     

    “For the audience in small towns (such as Rajkot), there will be limited amount of brands that will be interested,” said D’Souza. Karnik, however, said Rajkot would be the real hotspot among the two new teams.

     

    “This is the first time that an IPL team has come from Gujarat. The state is a passionate follower of cricket and it has a big base of local business houses, who would love to leverage on the opportunity.”

     

    Large businesses and local brands from Gujarat include the likes of Adani, the tile manufacturers of Morbi, large watch manufacturers such as Ajanta and Orpat and diamond trading houses of Surat.

     

    On air and on ground sponsorship in IPL is very expensive and out of the reach of brands with smaller budgets, said Basabdatta Chowdhuri, chief executive at Madison Media Group’s Platinum Media. “But there is still considerable visibility to be had by signing up with newer teams. In a limited budget, you can get decent mileage through a new team as well. In that same money, a brand will only get a few spots on television during IPL,” she said.

     

    A media planner who did not wish to be named said the other advantage with newer and relatively smaller teams is that brands can negotiate that much more and get more bang for their buck.

     

    Source:The Economic Times

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