MxMIndia

Tag: Rajan Srinivasan

  • The programme will enable digital agencies, marketers and specialists access native and digital advertising across the Times Internet’s universe

    Times Internet launches ‘Partner Program’ to boost digital growth for agencies

    By A Correspondent

     

    Times Internet has announced the launch of the ‘Times Internet Agency Partner Program’. The programme is designed to empower independent full-service and digitally focused agencies all over India. From certification to recognition, from technical knowhow to client satisfaction, it will empower professionals to discover new ways to grow their businesses.

     

    Said Gulshan Verma, Chief Revenue Officer, Times Internet while talking about the launch, “Today more than 400mn Indian users are on the internet, making it the platform of choice not only for the largest marketers, but also for hundreds of thousands of businesses that operate it. They depend on partners like AdGlobal 360 and Logicserve to aid their operations. They also depend on partners like Spiral Content Solution to create content that resonates with the consumers. We are very happy to have them as the founding partners of the Times Agency Partner Program”

     

    Speaking on their association with Times Internet and the Times Internet Partner Program Rakesh Yadav, CEO Adglobal 360 said, “AGL has seen good value for its clients by running certain types of campaigns on Colombia. This new innovative platform from TIL has good future and we want to leverage it for the benefit of our clients. We believe that as platinum partners, we will be able to offer to our clients, the best this platform can offer.”

     

    Speaking on their association with Times Internet and the Times Internet Partner Program, Prasad Shejale, CEO Logicserve Digital, Co-Founder Couponraja and Compareraja said, “Today, content is the king; so reaching the content consuming audience is the key. Hence, the right content partner is important and TIL inventory backed by Columbia came as an obvious choice. Colombia helps us with reaching the content consuming audience and influence them. Its flexible interface and premium inventory supports in making the campaigns a success. The interest level targeting enables us to reach out to a wider range of consumer. Colombia is a smart marketing platform for native ads and Logicserve Digital is very excited to be partnering with TIL to deliver great value to our digital media clients.”

     

    Speaking on his association, Rajan Srinivasan, Founder and CEO Spiral Content Solution said: “Scatter is happy to partner with Colombia. This works really well for our clients as we bring together the best in the content creation and content distribution through Scatter and Colombia respectively. Because even the best content means nothing if it can’t be discovered.”

     

  • Spiral Content is building tools and adding expertise to help brands become publishers. They launched a content marketplace – Scatter – in end January 2014

    Ivor Soans takes charge of Editorial Services at Spiral Content

    By A Correspondent

     

    Ivor Soans

    Spiral Content has appointed Ivor Soans to lead its Editorial Services offering. He comes from Network18, where he was Managing Editor (Enterprise Technology) and Senior Editor, Firstpost.com.

     

    Ivor has been a business journalist for more than 17 years, with experience across Print, Television and Digital. He has been a key correspondent for several top technology media brands, with several high-impact news and analysis pieces to his credit. He was also involved in Network18 television shows on CNBC-TV18/CNBC Awaaz, besides being an industry speaker at leading events.

     

    As Editorial Director, Ivor will work closely adding his expertise to marketers and their brands digital content needs. Spiral Content CEO Rajan Srinivasan says “By bringing together the best of technology and people, Spiral Content is even more geared to meet the marketer’s content requirements. Ivor brings considerable experience in the branded content genre and is an asset to this new age engagement business.”

     

    Spiral Content is building tools and adding expertise to help brands become publishers. They launched a content marketplace – Scatter – in end January 2014.

     

  • PayMango India Pvt Ltd. meanwhile, is a mobile marketplace platform for local businesses to manage and market their customer base

    Indian Express Group announces investments in emerging companies

    By A Correspondent

     

    The Indian Express Group has announced a undisclosed round of investments in emerging companies such as Envoged, PayMango India Private Limited, Mister Homecare Services Private Limited and Spiral Content Solutions Private Limited. The group believes that investing on growing platforms is a natural extension of its strategic business model.

     

    Anant Goenka, Director, The Indian Express (P) Limited, says: “Our first investment was in Chaldal – Bangladesh’s largest online grocery delivery company. Today, after tasting success in our own digital growth story, we at the Express are excited to be associated with such brilliant ideas and passionate entrepreneurs. These digital initiatives are promising and we believe they just need a little support to grow to their full potential.”

     

    Gurgaon-based startup PayMango was founded by two IIT Delhi graduates in June and has already raised upwards of Rs 1 crore. Founders Gajinder Singh & Ram Singla had earlier launched a couple of mobile and marketplace plays.

     

    “In the transformation of #DigitalIndia, The Indian Express is playing a pivotal role. The Indian Express through its quality coverage has become the most shared voice amongst the youth on various social networks. PayMango shares the same vision of Digital Empowerment of the Local Commerce by providing local stores an m-commerce platform to satisfy the demand of the consumers,” says Gajinder Singh, Founder & CEO PayMango.

     

    “For the country to reap benefits of internet we need a Yumist, Groffer or UrbanClap in each locality. That’s how PayMango is providing local commerce wings to fly,” adds Goenka.

     

    Mister Homecare Services Private Limited is a professional on-demand maintenance services organisation for consumers and businesses alike. “The Mr. Homecare family is very happy to have Indian Express on board as one of our investors. We look forward to engaging & working closely with the group as we look to build out a strong backend to service the aggregators in the on-demand home services space,” said Rushabh Vora Co- Founder & CEO.

     

    Brothers Rushabh Vora and Sahil Vora launched the on-demand Home Services Company catering initially to Mumbai, Pune and Bangalore. Mr. Homecare is going to expand its operations to Delhi and other markets in the country soon.

     

    Envoged is a “re-commerce” platform that allows owners of luxury goods like handbags, footwear and accessories to easily sell items that they no longer need. The platform takes care of collecting the items, consigning them, checking for authenticity, determining the ideal resale price and then finally helping sell them online.

     

    “Envoged makes luxury fashion affordable for the aspirational consumers in India. It is a pleasure to have The Indian Express Group invest in us given their reach and connect with a huge class of Indian population aspiring to own luxury in their closets. We’re excited to learn how they’ve achieved their exponential and sustained digital growth over the past few years,” says founder Anandita Singh.

     

    “India hasn’t even scratched the surface of the online luxury fashion market. We’re impressed with the passion and focus that this very young team brings to the table,” says Goenka.

     

    Spiral Content Solutions Private Limited is a content marketplace that curates Indian and international content and makes it available for brands to use on social media and other digital platforms.

     

    Rajan Srinivasan, Founder & CEO, said he was very excited about the strategic investment by The Indian Express Group. “Our goal is to build tools and platforms to help brands become publishers. This relationship adds tremendous heft to us as we power ahead to build out a content marketplace of the highest quality,” he said.

     

  • The former Network18 senior exec has teamed up with a small team of media and technology professionals to launch a content marketing solution

    Rajan Srinivasan, others launch content marketplace

    By A Correspondent

     

    Former IBNLive CEO Rajan Srinivasan along with Moneycontrol.com VP Sales Mahip Singh have teamed with a bunch of tech brains from the Indian Institute of Technology to launch a unique content market proposition with Spiral Content Solutions and their offering called Scatter, billed as India’s first content marketplace – “Scatter.”

     

    In its current avatar, Scatter addresses three stakeholders: marketers, content publishers and digital consumers.  Says Mr Srinivasan who is designated CEO of Spiral Content:  “Content engagement is clearly multi-layered and Scatter currently addresses just one of these layers. It helps brands connect with consumers on the back of superlative content which consumers want to read and know more about”

     

    Unlike a pure trade based market place, Scatter adds intelligent layers for the marketers to ensure that they are constantly able to access relevant and potential conversation points. The platform took around nine months to build out and this effort was led by their CTO Pratik Poddar, who found this an interesting problem to work on. Adds Mr Poddar: “Scatter makes sure that the marketer never falls short of things to say. The platform addresses brand attributes, consumer passion points, a great editorial calendar tool and a real time opportunity to plug into LIVE conversations. Our efforts will always be focused on making Scatter a compelling tool in the marketers arsenal”

     

    Says Spiral Content COO Mahip Singh: “We have received an overwhelming response from the publisher community. Scatter allowed publishers an opportunity to resurface their content and today it boasts of more than 80 publishers of Indian and International repute. We create opportunities for publishers and marketers to come together to service the needs of brands seeking to engage better with their customers.”

     

    Scatter has already been launched and is working closely with leading publishers, bloggers and other content generators, informs Mr Srinivasan.

     

  • The IBNLive CEO moves on, will announce next move in December

    Rajan Srinivasan bigs adieu to Web18

    By A Correspondent

     

    IBNLive CEO Rajan Srinivasan has decided to move on. During his stint with Web18, Srinivasan managed a variety of mandates including head of sales for moneycontrol, head of sales and marketing for Web18 and CEO, IBNLive. Mr Srinivasan has not revealed where he’s moving to, though he did mention he was planning to take a month-long break before he announces his next move in December.

     

    Speaking on the development, Lakshmi Narasimhan CEO, Web18 said “Rajan has been with our web business for over eight years and has been a pillar of strength for our business. He has taken on every challenge we have thrown at him and has come out tops. He has been an integral part of our team and has made a big difference to us in many ways. I would like to wish him the very best in all his future endeavors.”

     

    Added Mr Srinivasan added: “I am proud of what we achieved over the past many years at Web18. I am more than grateful for the immense support I’ve received from the Network18 team, our customers and our partners. Clearly, this is a rather emotional and tough call but I am happy to know that the Web18 suite of products are well positioned as well as future ready and wish them every success “.

     

    Mr Srinivasan has over eighteen years of experience in the media industry, including nine in the digital space. Prior to joining Network18 in 2003, he had stints with the Indian Express, Sony Entertainment Television and BBC World.

     

     

  • Web 18 has strengthens its leadership team, appointing CEOs for Moneycontrol.com and Ibnlive.com

    Web18 elevates Joyson Thomas, Rajan Srinivasan

    By A Correspondent

     

    Web18, the digital content arm of Network18, has strengthened its leadership structure by assigning new mandates to two senior executives – Joyson Thomas and Rajan Srinivasan. Mr Thomas who was earlier the COO at Web18 has now been entrusted the task of leading Moneycontrol.com as CEO. Mr Srinivasan who was serving as the head of sales and marketing at Web18 will now take charge as the CEO of ibnlive.com. This move is part of Web18’s progression towards a decentralized operating structure built around key strategic business units.

     

    Commenting on this development, Lakshmi Narasimhan, CEO, Web18 said, “At Web18, we have built some world-class digital brands, which enjoy deep engagement across communities and stakeholders. We are now well-positioned to scale up our leadership and this move is essential to achieving that objective. Moneycontrol has been central to our growth story and Joyson has been a force behind it since the beginning. His expertise will be critical in taking it to yet another benchmark in the financial space. Rajan has ably led our monetization and brand building effort and we’re confident that he will now steer the ibnlive and digital news operations based in Delhi onto new successes.”
    Speaking on his elevation, Mr Thomas said, “It’s been a momentous journey so far and my experience with Moneycontrol has been intense and enriching over the years. I hope to bring it to bear as we thrust ahead and further strengthen its leadership. I look forward to working with the team to ensure we add new dimensions to Moneycontrol’s growth path.”

     

    Said Mr Srinivasan, “Ibnlive has led from the front as general news has rapidly evolved in the context of social media and mobile growth. The brand is at a very exciting juncture in its journey and I look forward to working with the team to ensure we succeed on all fronts.”

     

    Mr Thomas has over two decades of experience in the financial media and advisory space. He was one of the founding members of the Moneycontrol team and has managed a variety of product and technology mandates at Web18 since 1999. Mr Srinivasan has 18 years of experience in the media industry, including nine in the digital space. Prior to joining Network18 in 2003, he has worked with the Indian Express, Sony Entertainment Television and BBC World.