MxMIndia

Tag: Rajan Navani

  • Joins Amitabh Bachchan who also has a minority stake in the short-video sharing entertainment and fashion platform

    From vaccines to Wakau. Adar Poonawalla picks 20% in video platform

    By Our Staff

     

    Serum Institute of India CEO Adar Poonawaalla has picked up a 20% stake in Wakau Interactive Pvt Ltd, a JetSynthesys subsidiary. The community-driven social media platform Wakau offers short video content in entertainment and fashion domains with an associated video-commerce element. Poonawalla joins actor Amitabh Bachchan as Wakau’s league of investors. Launched by digital entertainment and technology company JetSynthesys, Wakau has recently bagged AWS’ prestigious ‘Best B2C Innovation Leveraging Amazon AI/ML Services’ award at the Amazon AI Conclave held last week.

     

    Commenting on this development, Poonawalla said: “New content formats like short entertainment and fashion videos are gaining wide scale popularity and Wakau, leveraging its advanced AI based tech stack has made it so easy, creative, fun and safe for consumers with its high levels of personalization. I’d like to congratulate the team on the AI award and am delighted to join this juggernaut of possibilities with Wakau as it sets off on its next phase of growth.”

     

    Added Rajan Navani, Vice Chairman & Managing Director, JetSynthesys: “We created Wakau with one goal, to entertain users and promote creativity. It empowers the creator community with both distribution and monetization of content through new-age mechanisms like NFTs. Short video sharing social media platforms have been seeing great traction from users since the last couple of years. Now no longer just a form of expression, the digital realm helps you build connections, a community of followers, and now make a mark in the metaverse. We’ve consistently leveraged various AI/ML service offerings from AWS in combination with in-house developed Data Science models to maintain content quality, filter out inappropriate content to provide a safer experience for users, develop new features and designs based on user requirements and serve the best content as per the user’s preference and interest while keeping them engaged. Adar has been privy to the team’s work done so far and sees the tremendous potential that the platform has. We’re thrilled to have him with us on the journey in official capacity now, alongside Big B, and we look forward to jointly unlocking newer milestones for Wakau in the future.”

     

  • Available across iOS, Windows and Android formats, Wakau is the gateway to a repository of original celebrity content

    Video-blogging app Wakau launched in India

    By A Correspondent

     

    Superstar Amitabh Bachchan unveiled the freemium celebrity video blogging app – Wakau. Starting 29th October 2015, theWakau app will provide original, candid videos of Mr. Bachchan and other celebrities across genres, be it films, sports, entertainment or music. Available across iOS, Windows and Android formats, Wakau is the gateway to a repository of original celebrity content.

     

    With an ever increasing repertoire of celebrities including the likes of Amitabh Bachchan, Sachin Tendulkar, Arjun Kapoor, AyushmaanKhurrana, Nirahua, Shaan,  Manju Warrier, Tamannaah Bhatia, Sophie Choudry, Arman Malik and Elli Avaramcontributing to the platform.Wakau will upload new content including landmark moments from the celebs lives, hobbies and interests and career stories,for subscribers on a daily basis. On Wakau fans can watch, share and comment on a wide variety of interesting videos categorised topically and by celebrity.The app, has a celebrity interface feature that enables celebs to upload premium video content, while allowing them to track fan comments on their videos and respond directly.

     

    Talking about his association with Wakau, Mr. Bachchan commented, “Social media is an integral part of my life today. I have always tried to stay connected with my fans and respond to them whenever possible through my blog and other social media platforms.  I am glad to be associated with an interactive platform like Wakau, through which I can share some of my candid moments from my day to day life with my fans and inch closer to them.”

     

    A joint venture between CA Media Digital and Jetsynthesys, Wakauis the first of its kind, freemium celebrity video blogging app that allowsusers to access unseen candid celeb moments to help them connect further with their favourite stars and celebs. Freely downloadable to users across India this ‘freemium’ app allows consumers to view celebrity videos for free, with the videos being interspersed with advertisements. The app also supports an ad-free experience via its subscription service.

     

    Speaking on the association, Rishi Negi, EVP Operations, CA Media India commented, “Wakau is a great opportunity for celebrities to connect with their fans and share personal stories, interests, sepia moments and cherished thoughts through their video blogs. The app is a celebrity hotspot that enablesconsumers to gain easy access to insightful videos of their favourite superstars and personal heroes on their phones.”

     

    Rajan Navani, Vice Chairman and Managing Director, Jetsynthesys, added “Through constant and continuous innovation we at Jetsynthesys strive to offer the best in digital technology and Wakau is no exception. With a deep focus on creating a personal connect with the consumer through leveraging analytics, the Wakau experience will eventually pave the way towards many firsts for the world. We are excited to launch this unique world class Indian product that would become the social digital media screen of the 21st century.”

     

    A technically superior app, Wakau has an adaptive and predictive streaming technology that enables optimization of content to each specific device and dynamically adapts the video stream to the constantly varying bandwidth of carrier and Wi-Fi networks creating a quality experience for the users.Consumers can subscribe to the premium service on the app using their existing mobile connection, credit cards, net banking and e-wallets with multiple validity periods and price points available..