MxMIndia

Tag: Rajan Gupta

  • Hathway has also announced launch of India’s first Cable Hybrid box, Hathway Ultra Smart HUB

    Hathway enhances OTT viewing experience with Android TV

    By A Correspondent

     

    Hathway Cable has launched an OTT set-top box based on Google’s Android TV. Hathway Playbox, which carries a dedicated You Tube, Netflix and Google Play button on the remote control, will give the ability to consumers to access their favourite show with a single click.

     

    Said Rajan Gupta, Managing Director, Hathway: “One of the strengths of Hathway Play box is our cooperation with some of the most popular play-services. In addition to Google Play and YouTube, we are delighted that Netflix, the world’s largest streaming service will be available in Hathway Play box at launch and that our customers can easily access their content via the button on the remote control.”

     

    “We are pleased to be working with Hathway and look forward to leveraging their extensive broadband and cable network to enable more exciting and useful Android TV experiences for consumers,” added ​Pranab Mookken, ​Head Android, Chrome & Play Business Development, India.

     

     

  • To deliver world-class entertainment at superfast speeds through Hathway set-top box

    Netflix partners Hathway Broadband in India

    By A Correspondent

     

    Hathway and Netflix have partnered to provide consumers seamless access to Netflix through the Hathway set-top box. The set-top box will come with a remote with a dedicated Netflix button to allow users to launch Netflix with the click of a button. Hathway subscribers will be able to pay for their Netflix subscription using their Hathway bill.

     

    The Hathway set-top box will be launched at an introductory price of Rs. 2,999. All existing and new Hathway broadband consumers, who subscribe to Netflix and pay through their Hathway bill for their Netflix subscription, will receive this box for free.

     

    Said Rajan Gupta, MD, Hathway: “In this smart and digital era, customers are looking at leading Internet entertainment services like Netflix to access high quality, well produced entertainment. The soon to be launched Hathway set-top box will make watching streaming videos on large screens an incredible experience. The Hathway set-top box will be bundled with our high-speed, unlimited fibre-to-home monthly plans.”

     

    Added Tony Zameczkowski, VP, Business Development, Netflix Asia: “We’re very excited to partner with Hathway Broadband in India to bring the latest technologies and great stories under one roof. The Hathway set-top box will allow Hathway’s customers to use the Netflix button on their remote controls to seamlessly access and enjoy the best entertainment at high speeds.”

     

     

  • Hathway will provide high-speed fibre broadband subscribers YuppTV subscription as part of the monthly plans

    Hathway partners YuppTV to offer digital entertainment

    By A Correspondent

     

    Hathway has partnered with YuppTV to offer live TV and on-demand entertainment content to customers. Hathway will provide high-speed fibre broadband subscribers YuppTV subscription as part of the monthly plans.

     

    Speaking on the alliance, Rajan Gupta, MD, Hathway said:”The entertainment consumption landscape has changed, the control has shifted to the consumers who can decide what they want to watch at their convenience on multiple devices. The key to this shift is high speed broadband and very affordable price point that makes watching and streaming video a pleasure. No wonder terms like binge watching and OTT original content has gained prominence in quick time. We, at Hathway, are at the right time at the right place and with the right partnership to accelerate this evolution of new age of entertainment. YuppTV gives our customers access to a multitude of entertainment choices making this a win – win situation to not only Hathway and YuppTVbut most importantly our customers, who can experience real choice when it comes to entertainment consumption”.

     

    Adding to this, Uday Reddy, Founder & CEO of YuppTV said:”Content with the right connection can go a long way in redefining our industry. We believe that this partnership will help us reach a wider audience base with high speed internet. Over the years we have built a very strong content library across genres that will appeal to every individual in the family, be it movies & music or soaps & serials or lifestyle & Infotainment. With our in-depth analytics and understanding of the audience, we are also creating high quality original content to engage and entertain them at their leisure. Within the next one year we are producing 1000 hours of content, which we are sure will entertain the regional audience. Our depth and reach into unique content will help us consolidate our leadership position in the consumers living rooms as well as broadband accessed devices.”

  • Designed and conceptualised by Enormous Brands, Hathway launches a new campaign featuring R Madhavan

    ‘Speed so high everything will fly’, affirms Hathway in latest film

    By A Correspondent

     

    Hathway, along with Enormous Brands, has launched a new multimedia campaign featuring actor R  Madhavan. Said Shubhojit Sengupta, Senior Creative Director, Enormous Brands said: “While most service providers spoke about unlimited data, very few home broadband service providers spoke about speed and this we considered was Hathway’s biggest USP. The film is quirky, modern and young with a simple message that speed is important.”

     

    Welcoming the actor into the Hathway family, Rajan Gupta, Managing Director of Hathway Cable & Datacom Ltd said, “It is quite well known that actor Madhavan has been among the early movers in tapping into the digital phenomenon and we are extremely proud to have him as the face of the brand. Maddy’s huge popularity, pan India acceptance and charismatic personality as the youth icon, will help us increase our customer footprint across India”.

     

  • Maddy to represent Hathway Broadband in a new pan India campaign

    Hathway ropes in actor Madhavan as its brand ambassador

    By A Correspondent

     

    Hathway Broadband has announced the appointment of actor Madhavan as the national brand ambassador.

     

    Welcoming the actor into the Hathway family, Rajan Gupta, Managing Director of Hathway Cable & Datacom said: “It is quite well known that actor Madhavan has been among the early movers in tapping into the digital phenomenon and we are extremely proud to have him as the face of the brand. Maddy’s huge popularity, pan India acceptance and charismatic personality as the youth icon, will help us increase our customer footprint across India”.

     

    According to a communique, Hathway will be shortly rolling out a multimedia campaign featuring the new brand ambassador that will highlight Hathway’s cutting-edge GPON , Fibre to home (FTTH) technology and Ultra High-Speed broadband network.