MxMIndia

Tag: Raj Nair

  • It was launched by The Parzor Foundation and Madison BMB along with Bombay Parsi Panchayat, TISS, Mumbai and Federation of Zoroastrian Anjumans of India

    New ‘Jiyo Parsi’ initiatives launched

    By A Correspondent

     

    The Parzor Foundation and Madison BMB along with Bombay Parsi Panchayat, TISS, Mumbai and Federation of Zoroastrian Anjumans of India have launched three new “Jiyo Parsi” initiatives.

     

    Notes a communique: “The Jiyo Parsi Phase III campaign was also launched that uses an important insight: most young Parsis tend to be awkward initiating a conversation on the subject of matrimony and therefore tend to become tongue tied at the first meeting. The campaign revolves around tackling this impediment, in a sweet and funny manner by suggesting Ice Breakers or conversation starters, using terms from food and culture that are synonymous with Parsi lives.:

     

    Said Sam Balsara, Chairman, Madison World: “This is arguably the most satisfying project and campaign that I have been associated with in my life. It has been my pleasure to lend my professional expertise, acquired over decades to my community.”

     

    Added Raj Nair, CEO and CCO of Madison BMB: “The Jiyo Parsi campaigns have always focussed on reviving the Parsi community by encouraging marriage, children; family values and togetherness. Finding life partners and having children is by no means simple, so the attempt is to help with whatever’s required, whether witty, cheeky conversation starters and/or art. With a desktop calendar we hope our communication serves as a daily reminder.”

     

    Said Dr.Shernaz Cama, President of the Parzor Foundation and the driving force behind the Jiyo Parsi movement: “The Parsi community is ever grateful to the Government of India for recognising the declining population and coming forward with financial help. With the launch of Jiyo Parsi Care, Jiyo Parsi now offers a complete service for young people offering counselling, advocacy, persuasion and financial help and support in both having a baby and looking after the baby and their family elders. ”

     

     

  • Sri Sri Tattva captures its commitment of purity amidst pure excitement and energy

    Sri Sri Tattva unveils inaugural campaign titled ‘Shuddhta Ka Naam’

    By A Correspondent

     

    Sri Sri Tattva has launched its new brand tagline ‘Shuddhta Ka Naam’ at the Indian Premier League 2018.

     

    Giving a perspective on the ad campaign, Arvind Varchaswi, MD, Sri SriTattva said: “Sri SriTattva Brand signifies the Essence of Purity. We have always strived to come out with responsible products that are of use to society at large and will continue to innovate and develop many more and live up to our communication ‘Shuddhta Ka Naam’. We are excited to launch our 3 new episode advertisements during the IPL season.”

     

    Added Sam Balsara, Chairman, Madison World: “I am delighted to have Sri Sri Tattva as our client. We have created three commercials for their products based on the essence of our understanding of their organisation – Purity of thought leading to Purity of Action and Purity of Brands. The campaign is launched during IPL season and I am sure it will do wonders for the brand.”

     

    Said Raj Nair, CEO and Chief Creative Officer, Madison BMBon the campaign: “Sri Sri Tattva’s goal is very clearly outlined in their vision for the brand: To promote health and wellness to every household. While Sri Sri Tattva comes with a legacy rich in Ayurvedic tradition, the brand presents a truly holistic approach to health and wellness which is carried forward to the amazingly diverse product range across food, personal care, lifestyle and home care as well.  The accent on purity is something that is lived by, literally by the minute, at Sri Sri Tattva by all the stakeholders concerned. This led us to the understanding that Purity of thought, ingredients and action was a promise that is truly espoused by the brand. Thereby came the tag line Shuddhta Ka Naam. The extremely warm and endearing campaign currently consists of three films (to be followed by print and POS material and digital) revolving around the core idea of Shuddhta Ka Naam. The products focused on in the campaign are the Sri Sri Tattva Personal Care Range, Sudanta Non-fluoride Toothpaste and the Sri Sri Tattva Food Range. All of which combine to bring a little bit more than welcome purity into all our lives.”

     

    Added Kim Solomon, Chief Operating Officer, Madison BMB: “Developing the communication strategy for Sri Sri Tattva was fascinating and what emerged strongly establishes the brand in a unique and distinct position of advantage. For us it has been a truly inspiring journey.”

     

     

  • The last date for submission of entries is January 31, 2018

    IAA Olive Crown Awards calls for entries

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has called for entries for its prestigious Olive Crown Awards. There is no entry fee.

     

    Said Ramesh Narayan, President, IAA India: “The Olive Crowns are very close to my heart. This is the ninth edition of this unique award which salutes creative excellence in communicating sustainability. It is the only one of its kind in Asia.” This year efforts are being made to attract entries from across Asia. This award is endorsed by the Asian Federation of Advertising Associations (AFAA).The Olive Crown awards signify all that is good about our industry. This time the creatives for the Call For Entries campaign have been created by Raj Nair and his team at Madison BMB. They are based on Hollywood hits and provide a nice touch to the awards.”

     

    Added Megha Tata, Vice President, IAA India: “I have been closely associated with these awards over the last two years. We will spare no effort to deliver a great show on March 6, the day these awards would be presented. A great jury will judge these awards and we will announce the names shortly.”

     

    Along with the creative awards these are two special Olive Crowns, one for a Green Crusader, and the other for a Corporate Social Crusader. For entry forms and rules, visit iaaindiachapter.org. The last date for submission of entries is January 31, 2018.

     

     

  • The Jiyo Parsi Scheme launched on September 24 2013 is backed by the Government of India’s minority affairs ministry

    Don’t have one-child-itis. Phase 2 of ‘Jiyo Parsi’ campaign asks community youth to get married & have kids

    By A Correspondent

     

    The Parzor Foundation and Madison BMB along with Bombay Parsi Panchayat, TISS, Mumbai and Federation of Zoroastrian Anjumans of India launched the “Jiyo Parsi” Phase-II campaign.

     

    Union Minister for Minority Affairs Mukhtar Abbas Naqvi released the campaign on Saturday. The first phase of the Jiyo Parsi Scheme was launched in September 2013 by the government to reverse the decline in the Parsi population by adopting scientific medical protocols and structured interventions, to stabilize and increase the population of Parsis in India.

     

    Said Dr Shernaz Cama, the prime mover of the scheme: “As we enter our next phase, we look ahead to carry the community with us, old and young, to think outside the box and be the pioneers in reviving a community; let us know that every step we take can make a difference.”

     

    Whilst Phase I of the campaign created by Sam Balsara and Madison World focused on awareness of Jiyo Parsi and sensitising the community and its youngsters to the issues in a tone of voice that ensured virability of the campaign, Phase 2 consists of 12 ads and is focused more on trying to persuade young Parsis to get married and have children for a better balance to their own life.

     

    Added Raj Nair, CEO and CEO of Madison BMB, the agency behind the creative execution of the campaign: “After the huge success of the deliberately tongue-in-cheek [Phase 1] print campaign, we have created a new rendition. We have continued to focus on issues especially relevant and meaningful, like togetherness, the importance of family, that having children is joyful and doesn’t come in the way of life at all, that there is no positive outcome to choosing to be alone and so on. The hope is that the issues touched upon will clearly resonate with young Parsi people in a completely positive manner.”

     

  • The campaign, conceptualised by Madison BMB, is set to launch soon with a TVC

    Madison BMB launches Royale Bathrooms for Asian Paints

    By A Correspondent

     

    Asian Paints is introducing a new range of luxury bath fittings under the brand Royale Bathrooms with a campaign conceptualised by Madison BMB.

     

    The campaign has a TVC, which focuses on luxury bath fittings for home owners in the premium bathroom space. The objective of the TVC is to establish Royale Bathrooms bath fittings as a premium brand with an elegant range of taps and faucets.

     

    Said Pragyan Kumar, Vice President, Asian Paints Home Improvement Division: “We are proud to take the Royale brand forward in the bathroom products space and offer consumers a wide variety of world class designs with unique features and superior performance.”

     

    Added Raj Nair, CEO and Chief Creative Officer, Madison BMB: “While Royale as a premium brand offering from the Asian Paints portfolio needs absolutely no introduction, this is the first piece of communication for Royale Bathrooms. The striking visual signature and the sophisticated design aesthetics of the Royale portfolio catering to an evolved target group needs to be established. In simple terms, the portfolio is designed with the signature Royale style that can lead to a truly lasting impression. The idea that you might have to deal with a party moving to the bathroom was an interesting way of communicating the same.”

     

  • The campaign comprises a TVC which focuses on printing solutions for businesses, entrepreneurs and individuals

    Madison BMB creates new TVC for Vistaprint

    By A Correspondent

     

    Madison BMB has unveiled a new TVC for its client Vistaprint, a leading printing solutions expert. The campaign comprises a TVC which focuses on printing solutions for businesses, entrepreneurs and individuals.

     

    The objective of the TVC was to showcase how easy and convenient it is for small and medium-sized businesses to print their visiting cards, apparels, stationery, merchandise and thus satiate all business needs. Says NileshParwani, CEO Vistaprint India: “Vistaprint.in facilitates translating business owners’ tremendous sense of pride and passion into an identity for their venture through a wide range of beautiful, high quality printed products. In the otherwise unorganised print industry, the TV spot aims at creating awareness for Vistaprint.in as an alternative one-stop-shop platform for all printing needs leveraging the ‘convenience of online’ and ‘quality assurance of a global trusted brand’.

     

    Added Raj Nair, CEO and Chief Creative Officer, Madison BMB: “If you’re an entrepreneur or a small business looking to make an impression with a distinctive identity and you want elegant designs printed to your liking without a premium attached to it and you want it delivered at your doorstep then look no further than Vistaprint. The tag line: “What’s your print?” specifically asks the viewer in a friendly yet memorable way (In Mani’s voice) to go ahead and make their choice depending on their specific printing requirement.”

     

  • Prabha Prabhu, Founder Member, Madison, who joined Sam Balsara when he started Madison in 1988, has decided to retire after 28 years at the agency network.

    Prabha Prabhu retires at Madison. Raj Nair to helm Madison BMB. Kim Solomon joins as COO

    By A Correspondent

     

    Prabha Prabhu

    Prabha Prabhu, Founder Member, Madison, who joined Sam Balsara when he started Madison in 1988, has decided to retire after 28 years at the agency network. She was the CEO of Madison BMB in recent years. Chief Creative Officer Raj Nair will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer. All these changes are effective April 1, 2016.

     

    Describing Prabha Prabhu as the youngest and most energetic lady in advertising, Sam Balsara, Chairman, Madison World, said, “Whilst I am sorry that I will not have the benefit of Prabha’s wisdom and expertise, I would like to wish her a cheerful, relaxed and fulfilling retired life.” At a farewell function, Balsara thanked Prabhu for her loyalty, commitment and dedication to Madison and its clients over the last 28 years.

     

    Raj Nair

    Commenting on Raj Nair’s elevation to the position of CEO and Chief Creative Officer, Balsara said: “Raj has proved over the last few years that whilst maintaining his creative focus, he can look at the larger business picture from the client’s perspective and I am sure this move will help make Madison BMB a more result oriented agency.”

     

    And on the appointment of Kim Solomon, Balsara said: “Kim is a true blue advertising professional with over 20 years experience at Ogilvy, Mudra, Dentsu, Triton and Everest Advertising and has handled many blue chip clients over the years. I am sure his experience and expertise will add tremendous value to our current and future clients.”

     

    Added Prabhu: “Madison has been my home for the last 28 years and has been an intrinsic part of me. Whilst I was happy doing effective campaigns for our clients, I was very keen to also win awards. And in the last 4 years we have won several awards. After a rewarding and satisfying career, I now look forward to spending more time doing social work, giving back to society and spending time withmy children who are both in advertising and settled in US.”

     

  • Alok Nanda, Founder & CEO, Alok Nanda & Company will chair the design category, Raj Nair, Chief Creative Officer, Madison BMB will chair the jury for Print Craft category and Ramesh Iyengar, CMD, Select Direct Marketing Communications will chair the jury for the Direct Category

    Goafest announces Jury Chairs for Design, Print Craft and Direct category

    By A Correspondent

     

    The Goafest Creative Abbys has announced the final jury list for the coveted awards. The Awards Governing Council of Goafest 2016 has declared the Jury Chairs for all remaining verticals i.e. Design, Print Craft, & Direct category. Alok Nanda, Founder & CEO, Alok Nanda & Company will chair the  design category, Raj Nair, Chief Creative Officer, Madison BMB will chair the jury for Print Craft category and Ramesh Iyengar, CMD, Select Direct Marketing Communications  will chair  the jury for the Direct Category.

     

    Alok Nanda, Founder & CEO, Alok Nanda & Company is founder of communications consultancy focused on the lifestyle and luxury sector. Nanda started his career with Trikaya Advertising and went on to become National Creative Director and then member of the Grey Asia-Pacific Creative Board. He left Trikaya to set up Alok Nanda and Company and has since then helped build brands like the Taj Hotels, Arrow, Wrangler, Sula wines, Lodha, Barista, Ambuja and Marico etc.

     

    Raj Nair, Chief Creative Officer, Madison BMB has been the brains behind some pioneering campaigns. He has been a part of leading agencies like JWT, Enterprise and Contract Advertising as regional creative director. Raj has to his credit over 300 plus accolades to his name from Indian and international award shows, and has also served as a jury member at many reckoned awards.

     

    Ramesh Iyengar, CMD, Select Direct Marketing Communications has been an integral part of the digital direct marketing industry for more than 17 years. Iyengar Ramesh was conferred the honor of being a Hall of Famer by DMAI for his longstanding and pioneering work in the Indian DM industry since 1987. He has been credited with galvanizing the data driven marketing industry. He was also chosen for his untiring efforts in the job of educating and training thousands of young Direct Marketeers through teaching assignments spanning two decades.

     

  • The agency will undertake all the advertising, strategy and creative for the brands that come under the bath business vertical of Asian Paints

    Madison BMB wins Asian Paints’ bath business account

    By A Correspondent

     

    Madison BMB has bagged the Asian Paints’ bath creative mandate. The agency will undertake all the advertising, strategy and creative for the brands that come under the bath business vertical of Asian Paints.

     

    Said Manish Choksi, President, Home Improvement, International Business and IT, Asian Paints: “We are happy to have Madison BMB work on our bath business portfolio. In the short duration that they have worked with us, they have successfully created ideas and campaigns that have brought saliency for our bath brands. The conceptualisation and execution of ideas – both have been done quite well.”

     

    Added Prabha Prabhu, CEO, Madison BMB: “To begin with Asian Paints gave us a project on EssEss, (bath fittings and accessories), a brand that Asian Paints had bought over.  We did a good job in terms of strategy and creative. And that made Asian Paints give us the creative responsibilities for the entire bath business on a retainer.

     

    And this is what Raj Nair who is Chief Creative Officer at the agency said: “We are in the process of developing work that is above, below and through the line and making sure ideation with regard to strategy and creative is truly insightful followed by pitch perfect execution.”

     

  • The agency has won the mandate to do the advertising, strategy and creative

    Madison BMB wins Angel Broking biz

    By A Correspondent

     

    Madison BMB has won the mandate of Angel Broking in a multi agency pitch. The agency has won the mandate to do the advertising, strategy and creative for Angel Broking Ltd and all the other group companies which consists of Angel Global Capital Pvt. Ltd., Angel Commodities Broking Ltd., Angel Securities Ltd. and Angel Financial Advisors Pvt Ltd

     

    Prabha Prabhu, CEO, Madison BMB says: “We won the Angel Broking Account in a multi agency pitch. Angel Broking is a respected Stock – Broking and Wealth Management company, established in 1987. Known for its unique retail-focused stock trading business model, Angel is committed to providing ‘Personalised Service’ to all its clients. They believe in providing speed, precision, customisation and convenience to their retail customers.”

     

    Raj Nair, Chief Creative Officer, Madison BMB said, “Angel Broking is no new name in the world of investments, wealth management and stock-broking, having been trailblazers since well over two decades now. Angel Broking’s expertise and award winning services have been instrumental in leading the way for others to follow. Their brief to us was clear – set Angel flying high by communicating about the new age Digital avatar of Angel. We approached the communication task by devising a fully integrated approach and managed to make the Angel Broking team see value and differentiation in the proposition and communication. During the process we have worked hand in hand with the team at Angel Broking. Hopefully, the campaign will achieve their goals and go a long way towards cementing a great relationship for the brand with the digital native consumer.”

     

    Gagan Singla, CMO, Angel Broking says, “Angel Broking strives towards enhancing wealth of its customers through its ‘best-in-class’ research and advisory, trading products and digital experience. Hence the imperative to have a creative agency on board who could share our ideology and help us in our initiatives to drive further value. Madison with their “out-of-the-box” creative edge and research-backed strategy reflected these sentiments and was the natural choice to partner with. I am sure that together we will create some path breaking work and scale heights in our communication.”

     

  • Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

    Cartrade.com showcases its wide choice of used cars in new TVC

    By A Correspondent

     

    CarTrade.com has come up with another creative campaign that showcases the abundant selection of cars being offered to its customers. Created by Madison BMB, the TVC positions CarTrade.com as the one-stop shop for all your used car buying needs, thus reiterating the core message of its earlier ad, ‘Car Hai Lena, CarTrade Hai Na’.

     

    The TVC presents six dogs named Speedy, Seth Ji, Cookie, Goga, Paris and Bosco who are happily riding in their favorite cars. The film shows Speedy cruising in his Fast car, Seth Ji relaxing in his Luxury Car, Cookie and Goga driving their Large and Small cars. This is followed by Paris in her stylish car and Bosco enjoying his Naughty Car ride. The TVC informs the car buyers about the comprehensive and largest selection of used and new cars available at CarTrade.com.

     

    Bharath Sastry, Business Head – Consumer, said, “Our latest TV ad campaign highlights one of the key differentiating features of CarTrade.com. We wanted to showcase that we have the widest choice of used cars in an interesting way. In our earlier creative, we used dogs as the key characters and consumers found the concept endearing and hence we have carried it forward in this TVC as well.”

     

    Raj Nair

    Raj Nair, Chief Creative Officer, Madison BMB said, “After the success of the recent campaign, we looked to see how we could refresh the franchise. The result is this commercial that looks to entertain and help CarTrade.com to differentiate itself in the online car sales segment. The core message is the same, with the Lakhon used cars and Hazaaron certified cars taking centre stage, but with a fresher, more captivating and engaging idea and execution.”

     

    The TVC of one of India’s largest auto classified platform highlights that it has over 1,65,000 used car listings including thousands of certified cars that come with free warranty for buyers. Furthermore, the convenience and comfort of buying a car through CarTrade.com is perfectly reflected in the tagline, ‘Car Hai Lena, CarTrade Hai Na’ (If you have to buy a car, you can count on CarTrade). Initially the ad will air on television through popular English, Hindi and regional channels.

     

  • New blood is running through Madison's veins, and throbbing to the Balsara beat with the same fervour as in years gone by

    Gautam Kiyawat, Arminio Ribeiro, Gour Gupta, Paresh Chaudhary, Ruby Bana & Raj Nair on Madison@25

    A person is known by the company she/her keeps, and the same holds true of the company – it is known by its people – and how happy they are working for it. Madison, to its credit, has a number of old-timers who swear by it.  RITU MIDHA of MxM India spoke to a handful of the newer team members – on how Madison fitted into their system, and how they fitted into Madison’s. Three simple questions with, well, not-so-simple answers.

     

     

     

     

     

    Gautam Kiyawat, Group CEO, Madison Media

    Gautam Kiyawat became a part of Madison World in May 2012, when he took charge of Madison Media as Group CEO.

     

     A graduate from IIM Bangalore, Kiyawat has over 17 year of marketing, media and communications experience in organisations like P&G, Star TV, Phillips and Blackberry spanning across India, South East Asia and the US. He is happy working in “bold yet practical, client-focused approach in a non-political environment” at Madison.

     

    How difficult or easy it was for you to adapt to the Madison way of working?

    Quite easy. Madison, which I knew as a client, has remained true to its principles over 25 years.

     

    What are the key learnings in your Madison stint so far?

    Any agency role is a humbling experience coming from the client side. The degrees of freedom are fewer when you are helping drive multiple client agendas in addition to your own business. The great part of working at Madison is, the bold yet practical, client-focused approach in a non-political environment. There are certain founding principles and values that serve as a guiding light. Not too many organizations live by these values on a day to day basis.

     

    In a nutshell, how would you define your Madison experience so far?
    Our best is yet to come…

     

    Arminio Ribeiro, CEO, Madison OOH Media Group

    Arminio Ribeiro joined Madison’s Outdoor unit in April 2007. He is now Chief Executive Officer of Moms & Platinum Outdoor. His multifaceted personality needs no introduction. Ribeiro states that Madison objective is to achieve client delight – and he is happy to be working towards that along with others at Madison.


    How difficult or easy it was for you to adapt to the Madison way of working?

    It has not been difficult to adapt to Madison’s way of working! The fact that I decided to work with Madison rather than any other agency is because of its professional reputation, client profile, size and culture that was similar to what I had grown up with over the years – namely at JWT. At Madison World, there is a single minded objective – “achieve client delight” and this is across SBU’s and employees. Growth and profitability are by products of our delivery to our clients. Amongst the leadership team members there is collaboration and a spirit of comradeship, and I have had the advantage of working closely with Sam and Lara who have believed, supported and encouraged me in launching all our OOH business initiatives.

     

    What are the key learnings in your Madison stint so far?

    The answer is quite simple. I have imbibed Sam’s business acumen… priorities are client, then employees and then the management/me. Sam has been extremely successful by following this business principle. As I mentioned earlier, one needs to “achieve client delight” as Growth and Profitability are by-products. What’s more, one needs to be a better human being. And respect our clients and one another.

     

    In a nutshell, how would you define your Madison experience till date?

    It has been 6 years since I joined Madison and as CEO, Madison OOH Media Group. I am delighted to state that we have achieved the status of “preferred client choice” when it comes to out-of-home communications solutions across the growing consumer congregation points. As Madison OOH Media Group, we are proud to have some of the best, most experienced and developed minds in this market space, and as a team we have provided our clients with a comprehensive and integrated range of quality OOH communication services – both strategically and tactically. Being consumer-focused, our purpose through experiential, retail and design creations is to deliver experiences that enhance people’s lives at every point of engagement. This has helped deliver a market advantage to potential clients’ OOH needs which has resulted in dramatic growth and recognition for us.

     

    Gour Gupta, CEO, Platinum Communications:

    Gour Gupta joined Platinum Outdoor, a specialist OOH unit of Madison World, as Chief Operating Officer towards 2007 end. Before joining Madison World, he has spent time with Modern Suitings, Pantaloon Fashions, Selvel-Vantage Group and Portland India. Gupta believes in Madison’s values and style of functioning.

     

    How difficult or easy it was for you to adapt to the Madison way of working?

    The Madison way of working is built on trust, transparency and integrity. It is not much different from my previous work experience, and hence, it was quite easy for me to imbibe the existing work culture and smoothly ease myself into the orgainsation without any hassles

     

    What are the key learnings in your Madison stint so far?

    The key learnings so far have been understanding and managing the complexities associated with working for a large group like Madison with individuals from varied work backgrounds and experiences

     

    In a nutshell, how would you define your Madison experience?

    Enriching, Invigorating and quite Exciting!

     

    Paresh Chaudhary, CEO, Madison PR

    Paresh Chaudhary took charge of Madison PR from Veena Gidwani in June 2012. He has over 24 years of Brand Communication & Reputation Management experience across industries. Among the organisations he has worked for are Reliance Industries, Hindustan Unilever, Smith Kline Beecham , Ranbaxy and Wockhardt. He is an MBA (Marketing) with a Public affairs Diploma from Hong Kong University.

    Chaudhary defines his journey with Madison as “wonderful” and is elated that the organisation’s value system echoes his own.

     

    How difficult or easy it was for you to adapt to the Madison way of working?

    As part of its organizational DNA, Madison gives you the freedom and space to operate in. Sam’s value systems of integrity and fair play has seeped into the system, which echoes my own value systems. This made my transition easy. I am impressed by the engagement levels of our communication professionals, not just at Madison PR, but across Madison World. The empowerment to think out-of-box enhances self-drive and higher levels of customer delightment.

     

    What are the key learnings in your Madison stint so far?

    One key learning, I have had so far is that our clients really value our strategic intervention, and view us as important business partners. I intend to integrate my own areas of expertise in corporate communication into the enterprising Madison culture and use it to the benefit of our clients, so as keep raising the bar at all times.

     

    In a nutshell, how would you define your Madison experience so far?

    It’s been a wonderful journey so far, with large blue chip clients that we have on board. The fact that most of our clients have been with us for many years, reflects the confidence we have in our well-oiled teams. I plan to spring-board from here to ensure robust and consistent growth, both in terms of client’s delightment, and attracting and retaining talent.

     

    Ruby Bana, Chief Strategy & Insights Officer

    Ruby Bana joined Madison in January 2010. Prior to this she was working as Chief Intelligence Officer for APAC region at Havas.

     

    How has your experience been so far?
    I joined Madison at a very exciting phase. I have been a part of accelerated change and have enjoyed the pace as well as the experience. It is amazing how an organization this size can evolve, adapt and respond so enthusiastically.

     

    What are your key learnings from Madison?
    My key learning from Madison is that vision needs to be jointly shared by all stakeholders for it to be successful. Once a new direction is set fearless whole hearted commitment behind it with action and results to evaluate (both good and bad) is a better way than tentative steps and with halfhearted action.

     

    I have learnt to challenge myself continuously with both humility and confidence at the same time. Most of all, from Sam I have learnt that values endure and make for good long-term business sense even though in the short term it may seem irrelevant or even a baggage sometimes.

     

    Raj Nair, CCO, BMB India

    Raj Nair joined BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World in June 2012. In his more than 20 year experience in advertising he has worked with JWT, Enterprise and Contract Advertising among others. Nair defines Madison spirit as indefatigability …. the very personification of passion.

     

    Says he:

    What really is the Madison way of working? Is it a never say never, relentless spirit? Is it a desire to create outstanding, lasting value for a client? Is it innovation in the truest sense of the word? Having joined BMB Madison just nine months back but having had the good fortune to interact with Sam closely on more than a number of occasions, I would safely say it’s all of the above and then some. It’s indefatigability. It’s the very personification of passion. It’s a sharp sense of what works and what doesn’t. It’s an eye on ROI.

     

    Nine months, quite obviously, aren’t even a blip on the larger picture woven over 25 years. And there will be many other Madisonites who have far more enriched experiences to narrate. But this I will say. On behalf of the entire media, advertising and marketing world and having taken the liberty of using a line from Casablanca, ‘Play it again, Sam.’