MxMIndia

Tag: Raj Kundra

  • He would also be initializing lowest price offers and deals on Best Deal TV for its users

    Best Deal TV appoints Hari Trivedi as Chief Operating Officer

    By A Correspondent

     

    Hari Trivedi

    Best Deal TV, a celebrity-driven home shopping channel, has appointed Hari Trivedi as Chief Operating Officer. Based in Mumbai, Trivedi will be responsible for overall sales and marketing at Best Deal TV. He would also be initialising lowest price offers and deals on Best Deal TV for its users.

     

    Trivedi was until recently President at Naaptol.com and before that was associated with AkshOptifibre as Head of IPTV business and Times Internet Ltd as the National Head for e-commerce.

     

    Speaking on his appointment, Raj Kundra, Founder CEO, Best Deal TV says, “Hari has been in the industry for over 30 years and has oodles of experience in home shopping, e- commerce and e-governance platforms. We are proud to have him onboard and believe his experience will do wonders for Best Deal TV. We are one of leading home shopping network and we wanted someone like him to pace our operations and fulfil our ambitious targets. Hari’s thorough experience and Best Deal TV’s budding business enterprise would be apt to meet the need of the consumers and sellers.”

     

    Said Trivedi: “The home shopping business in India has a scope to quadruplicate itself in last few years. Being associated in this industry, I see myself as contributing to the overall growth of the e-commerce industry. I would like to go for a more innovative approach to double the current readers’ offers industry and we intend to fully leverage this opportunity.”

     

     

  • The channel will feature Akshay Kumar's Twist headphones & hybrid speakers and Slim Shape Jeans by Shilpa Shetty Kundra as the launch products

    Celebrity-driven Best Deal TV ready for on-air business

    By A Correspondent

     

    Raj Kundra in partnership with Akshay Kumar recently announced the launch of Best Deal TV – India’s first celebrity driven shopping channel. The channel will go on air from March 27th at 10am and will be available across all major cable and DTH platforms as well as online.

     

    The first products that will be available exclusively through the channel are Akshay Kumar’s Twist headphones & hybrid speakers and Shilpa Shetty Kundra’s Slim Shape jeans. Additional products in Lifestyle, Home, Fashion, Health & Beauty categories will also be available on the channel.

     

    Twist headphones by Akshay Kumar is a unique set of high-definition sound headphones that become hybrid speakers at the touch of a button great for music buffs. Slim Shape Jeans by Shilpa Shetty are Leggings, Shapewear and jeans all in one. These jeans are trendy and fashionable, minus the discomfort. Carefully made to lift and shape, Slim Shape jeans, with its slim flex technology, ensures a flattering silhouette. It’s available in three colours – Vintage Blue, Vintage Black and Ripped Blue at Rs 2999/- plus shipping for all three.

     

    Speaking about the channel, Raj Kundra, Founder CEO, Best Deal TV, said, “We are pleased to launch a new and unique home shopping channel on which our products will be exclusive, aspirational and above all, affordable. To begin with, we announce signature Slim shape Jeans by Shilpa and Twist Headphones Speakers by Akshay Kumar, two revolutionary products that have gone through vigorous quality lab tests. Both these products are a perfect blend of innovation, quality and convenience and we are happy to bring them to people at affordable prices, giving them the ‘Best Deal’ possible.”

     

  • Nimbus Sport has bagged the television production rights for the new season of the Super Fight League (SFL) starting March 29

    Nimbus Sport seals SFL production deal

    By A Correspondent

     

    Nimbus Sport has bagged the television production rights for the new season of the Super Fight League (SFL) starting March 29. The deal with India’s only professional Mixed Martial Arts (MMA) property, SFL, is for a period of five years.

     

    The Fight League has had a successful run across four seasons of stadium events and an MMA reality show with a focus on developing world-class Indian fighters and giving them a platform to showcase their skills.

     

    The plan is to bring fans closer to the action and to this effect, the league will be produced in high definition with a significant upgrade in the camera setup. Innovations will include a super slow motion HD camera that will vividly capture the fights and bring action replays to life.

     

    Raj Kundra, Chairman of SFL, said, “We are delighted to partner with Nimbus Sport to produce the live feed of the Super Fight League (SFL). We can’t wait to bring to our fans some of the biggest MMA stars in an innovative, slickly produced new season.”

     

    Sunil Manocha, COO of Nimbus Sport, said, “Our legacy of producing top-notch live feeds for sports events continues with the signing of this new deal and the SFL is a worthy addition to our bouquet. Through the commitment of its organizers, SFL has quickly established itself as the pre-eminent pro Fight League in India. We are thrilled to have the opportunity to present this action packed property in a manner that befits the best global standards of production for the sport.”

     

    Nimbus Sport is the full service sports marketing division of Nimbus Communications Ltd, specializing in television rights distribution and management, television production, sponsor services, event management, new media content and on-air advertising sales.

  • More than 250 top MMA fighters, men and women, from India and abroad, will slug it out across 11 weight categories, with Bollywood star Sanjay Dutt and top fighters featuring in a campaign across the Star network

    ESPN Star Sports bags SFL broadcast deal

    By A Correspondent

     

    ESPN Star Sports has announced a five-year broadcast deal with Mixed Martial Arts property Super Fight League (SFL), which is the brain child of Raj Kundra, owner of Rajasthan Royals and Sanjay Dutt, Bollywood action star.

     

    The network will cover 23 SFL Fight Nights live on a fortnightly basis from the 2013-14 season which kicks off in Mumbai on March 29 and will continue all year round till March end 2014.

     

    Ever since its launch in 2012, SFL has gained a lot of traction amongst MMA enthusiasts in the country. This year a total of around 250 fighters, male and female, from India and abroad will fight it out for the coveted Championship Title Belt and the right to be crowned SFL World Champion. This season will see participants from top notch MMA playing countries like Japan, Brazil and USA. A lot of NRI MMA fighters from countries like Australia, UK, Canada, Germany and USA will also be in seen in action and add a lot of flavour in this high octane contact sport.

     

    Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd, said, “We believe in offering the best of sporting content to the Indian sports fans across genres and this acquisition firmly reiterates our constant endeavor in this direction. This acquisition enables us to expand our content in MMA fighting and we think this property will get a lot of traction with fight fans across the country. We will soon start a high decibel marketing campaign across our entire network leveraging top fighters of the league and Bollywood star Sanjay Dutt to build up to the season launch.”

     

    Raj Kundra, Founder Chairman, Super Fight League, said, “The broadcast tie-up with ESPN Star Sports will provide a major boost to our efforts to promote this property across South Asia. We are very enthused with the response that SFL has been able to generate in its very first year of operation. The league is today ranked amongst the top five MMA leagues in the world. As a result, we have seen a lot of interest from leading MMA fighters to compete in SFL season 2. Good quality fighters from India and abroad will help the league reach new highs. We are also expanding in a big way. The new season will see 11 title belts on offer, up from 5 title belts in the first edition. Male participants will fight it out across eight weight categories from bantamweight to heavyweight while the ladies’ section will see action in three weight categories from flyweight to featherweight.”

     

    Sanjay Dutt, Co-Founder, Super Fight League, commented, “SFL is about real heroes, real fight, real action. SFL fights are also intense where one good move can help an underdog come up triumphant over an established champion. One has to be alert as there are no second chances here. I get inspired when I see these fighters prepare for action. The broadcast deal with ESPN Star Sports will give SFL a big boost especially riding on the success of the first year.”

     

    M C Mary Kom, Brand Ambassador, SFL, added, “People need to understand that it is very difficult to be an MMA fighter. It is a full contact sport that allows the use of both striking and grappling techniques, standing as well as when you are on the ground. MMA includes Boxing, Wrestling, Brazilian Ji-Jitsu, Muay Thai, Kickboxing, Karate, Judo and other styles. I get dazzled every time I see actual MMA action in front of my eyes.”

     

    SFL season 2 is set to kick-off in Mumbai on March 29 this year and will take place every fortnight till March end 2014. More information is available at www.superfightleague.com.

     

  • Sign three-year exclusive deal with YouTube to live stream all fights on a dedicated SFL channel on YouTube

    Raj Kundra & Sanjay Dutt partner with YouTube for Super Fight League

    By A Correspondent

     

    This summer India will witness a sport it has never been acquainted with. Raj Kundra and Sanjay Dutt, through their company Super Fight Promotions Pvt. Ltd., have launched India’s first professionally organized Mixed Martial Arts (MMA) fighting league, Super Fight League (SFL). Super Fight League has tied up with YouTube to live stream the event on a dedicated SFL channel on YouTube at www.youtube.com/SFL.

     

    The SFL-Google partnership will add a new dimension to MMA event providing on-demand access to millions of MMA enthusiasts across the globe. Now fans from Mumbai to Melbourne will be able to join the action from all the fight night events of SFL and share their experiences on YouTube.

     

    The fans can also enjoy special content like fighters’ interviews, fight night highlights, knockout of the night, submission of the night, Bollywood acts, performances by international performers and much more at their convenience.

     

    Under the terms of the tie-up, Google will have exclusive online and mobile rights for SFL content for three years, and, both, Google and SFL will jointly share revenues from sponsorships and advertising on www.youtube.com/SFL.

     

    Raj Kundra, Founder Chairman, Super Fight League said: “This unique initiative by SFL to partner YouTube will give the league a global reach on a single platform. This will allow MMA fans anywhere in the world to view the action on-demand as per their convenience, thus making the SFL channel on YouTube the biggest virtual MMA arena in the world. Since we are offering this as a free service initially our events will have greater viewership than other MMA events. This strategic tie-up will give SFL the opportunity to give MMA fans worldwide the best fight night events with some of the industry’s best MMA Fighters.”

     

    Sanjay Dutt, Co-founder, Super Fight League said: “Martial Arts was invented inAsiaand MMA in the west, now with our partnership with YouTube we will show the world some of the best Indian MMA fighters. With this initiative, fans will be able to have interactions with fighters and celebrities on our YouTube channel. SFL & YouTube will provide a comprehensive site to catch up on all the action any time of the day. SFL will go live from March 11.”

     

    “We are thrilled to have the SFL as our global partner and bring this exciting Mixed Martial Arts sports content for the YouTube community around the world. The SFL format is super exciting and we’re working with SFL team to provide a unique experience to build greater awareness for the sport,” said Gautam Anand, Director, Content Partnership, Asia Pacific.

     

    “At YouTube we’re committed to bring all the exciting content for our users and this association will help us to build on that promise. Sports and entertainment are a big focus area for us and we’re working with companies to take their content to a global audience and also provide a great opportunity for advertisers to interact with a large number of viewers through interactive video formats,” he added.