Coca-Cola India has announced the launch of Coca-Cola Foodmarks in India, under its ‘A Recipe for Magic’ global campaign. Coca-Cola Foodmarks celebrates global “food landmarks” which are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal and an ice-cold Coca-Cola.
As its global rollout, the launch event in India was held at Embassy restaurant, an iconic standout in Connaught Place in Delhi. It was graced by Janhvi Kapoor and Karisma Kapoor who honoured the legendary Raj Kapoor. The highlight was the timeless photograph of two icons, Raj Kapoor and bottle of Coke, both in one frame!
Said Kaushik Prasad, Senior Director – Marketing, Coca-Cola INSWA: “We are thrilled to introduce Coca-Cola Foodmarks in India, a country known for its rich culinary heritage and vibrant food culture. Coca-Cola Foodmarks embodies the essence of Coke that is to spread Real Magic of shared moments, cultural nuances and culinary excellence. We are excited to bring this experience offering patrons an opportunity to savor flavors while creating lasting memories.”