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Tag: Rahul Welde

  • He will be based in London and lead a variety of digital initiatives for Unilever

    Rahul Welde promoted to Global VP, Digital Transformation

    By A Correspondent

     

    Rahul Welde

    Rahul Welde, Vice Presdient – Media at Unilever in Asia, Africa, Middle East, Turkey and Russia has been elevated to Global VP, Digital Transformation. This has been reported by Marketing-Interactive He will be based in London and lead a variety of digital initiatives for Unilever, the website report.

     

    Welde has been with Unilever since 1991 and is active in various industry associations included being Chairman of the Mobile Marketing Association Asia and Regional VP for the World Federation of Advertisers (WFA).

  • While Mr Welde will head the Media Strategy jury, Mr Murty will preside over the Digital Strategy jury

    Rahul Welde, Jayant Murty, others to head AMES juries

    By A Correspondent

     

    The Asian Marketing Effectiveness & Strategy Awards, Asia Pacific’s premier awards honouring outstanding marketing strategies that deliver real business results, has  announced its jury presidents for 2015.

     

    James Thompson, Global Managing Director, Diageo Reserve, will chair the Effectiveness jury. James leads the luxury business for Diageo from his base in Singapore and has been with the  company since 1994 in a variety of roles and locations. James is a strong advocate of the impact creativity can have on businesses, and of the opportunities businesses offer people to create legacies and transformation. He believes that a combination of rigour and flair is a vital recipe for commercial success.

     

    Commenting on his appointment, James says, “I am delighted to be chairing the jury for the Effectiveness category. It is a great opportunity to celebrate and acknowledge leading quality work and to learn from it.”

     

    Leading the Media Strategy jury will be Rahul Welde, Vice President of Media at Unilever. He is responsible for driving the media and communication agenda through a network of agencies and partners in the region. He has played a pivotal role in driving digital in the region through key strategic partnerships with global and regional players. Rahul is a strong advocate of non-traditional thinking and a number of projects under his stewardship have received wide acclaim and recognition.

     

    About his role, he comments, “The AMES Awards are leading awards that recognise great work in Asia. Media strategy and execution play an increasingly important role in the dynamic landscape. By far, this has a strong bearing on the results for any campaign, with brands and agencies continuously pushing the boundaries. I look forward to exciting cases many of which will have breakthrough thinking and innovative executions. The AMES Awards are a great opportunity to the industry to learn, celebrate and grow together.”

     

    Jayant Murty, Director of Strategy, Media and Integrated Marketing, Intel, will preside over the Digital Strategy jury. Jayant has over 20 years of experience in marketing and general management across the region. In his current role he drives strategy and manages all aspects of the brand and marketing for Intel’s Asia Pacific region including Advertising and Media. He has built a reputation for challenging the status quo and is a regular speaker on innovation and creativity.

     

    Jayant said, “In a few short years from now we may never use the word ‘Digital’ as it may be the most dominant way if not the only way to interact with objects, experiences, systems and brands. I  am honoured to be the jury president for Digital Strategy. My colleagues in the industry do amazing work and I am delighted to have the opportunity to look at all of it along with the other awesome panellists.”

     

    Dr. Elaine Rodrigo, Global Director, Consumer Insights & Strategy of Mondelēz International takes the helm of the Data & Analytics jury, which will also judge entries in seven new categories that have a specific focus on e-Commerce. Elaine is currently responsible for insights across all markets including North America, Europe, and Developing markets with a particular focus on Brazil, Russia, India and China. Prior to this role, she led the Mondelēz International (formerly Kraft Foods) regional Consumer Insights function in Asia Pacific across 14 countries, covering both developing and developed markets across Asia and ANZ.

     

    Commenting on her position as jury president, Elaine says, ““I’m thrilled to serve as jury president  again in 2015. 2014 was the inaugural year for the Data & Analytics category, and my jury panel  was most impressed with the quality of the entries submitted. Big Data, and the area of analytics in the media space are topics on many companies’ minds these days. The areas of ROI measurement,  digital and mobile are of particular interest. I hope to see even more entries in 2015, and look forward to hearing about new innovative approaches from our entrants.”

     

    Andrea Hayes, Festivals Director, says, “We are privileged to have four of Asia Pacific’s most influential marketing leaders as our jury presidents. The AMES Awards set the benchmark for marketing effectiveness in the region and we look forward to learning the results from the jury deliberations as they award the work that has delivered tangible business success to brands.

     

    Entries into the AMES Awards are being accepted until Friday 6 March. Submissions can be made through the website www.ames.asia, where further details of rules and fees can also be found.

     

  • The Effectiveness and Media Strategy juries of the The Asian Marketing Effectiveness & Strategy Awards were announced

    Rahul Welde is Jury Prez at Asian Marketing Effectiveness and Strategy Awards

    By A Correspondent

     

    The Asian Marketing Effectiveness and Strategy Awards has announced the first of its jury presidents as Rahul Welde and James Thompson.

     

    Mr Welde, Vice President of Media at Unilever, will head the Media Strategy jury. As the person responsible for driving the media and communication agenda through a network of agencies and partners in the region for Unilever, Mr Welde has played a pivotal role in driving digital in the region with key strategic partnerships with global as well as regional players.

     

    Commenting on his position as jury president, Mr Welde said: “It’s fantastic that the AMES are recognising Media Strategy as its own section in 2014 and I am very much looking forward to being a part of this category in its inaugural year. Media strategy is a crucial part of any marketing campaign and I can’t wait to see the unique, imaginative and innovative ways in which the region has deployed it to achieve quantifiable results”.

     

    The Media Strategy Jury:

    Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia – Jury President

    Amcke Becker, Marketing Excellence Manager, Asia & Middle East, FrieslandCampina

    Bindu Sethi, Chief Strategy Officer, India, JWT

    Catherine Williams, Partner, Strategy, Asia Pacific, Mindshare

    Chun-Yu Shih, General Manager, WebGene Inc.

    Donna Kim, Media Strategy Director, South Korea, Cheil Worldwide

    Guy Hearn, Chief Innovation Officer, Asia Pacific, Omnicom Media Group

    Jerry Blanton, Vice President & Global Marketing Director, Asia & EMEA, Citibank

    Joe Nakamura, CEO, Japan, UM

    Koichi Yamamoto, Senior Planning Director, Japan, Dentsu Inc.

    Lilian Leong, Managing Director, Hong Kong, IPG Mediabrands
    Lizzie Nolan, Asia Pacific Head of MediaCom Beyond Advertising, MediaCom
    Malcolm Hanlon, Chief Operating Officer, Asia Pacific, ZenithOptimedia
    Masashi Ariizumi, Senior Planning Director, Japan, ADK
    Neil Stewart, Global Chief Client Officer, Maxus
    Ranganathan Somanathan, Chief Operating Officer, South East Asia, Starcom MediaVest Group
    Rohan Jha, Senior General Manager of Media & Promotions, Sony Music Entertainment India
    Sean O’Brien, CEO, Asia Pacific, Carat
    Sean Rach, Regional Director, Brand and Corporate Affairs, Prudential Corporation Asia
    Stephanie Bell, Regional Media Director, China, Australia, Japan and Korea, L’Oreal
    Torie Henderson, President, Global Account Management, Asia Pacific, Omnicom Media Group

     

    Meanwhile, James Thompson, Global Managing Director, Diageo Reserve, will chair the Effectiveness jury. Prior to joining Diageo, Mr Thompson worked for Unilever in London, New York and Brussels. Commenting on his role as president, Mr Thompson said: “I am delighted to have been invited to chair the jury at this year’s AMES. This event has become one of the most prestigious on the region’s awards circuit. It celebrates brilliant joined-up thinking and the effectiveness that great execution of that thinking generates. It is exciting to have an opportunity to review the best of the best work – with a distinguished panel from across the industry.”

     

    The Effectiveness Jury:

    James Thompson, Diageo, Managing Director Global Reserve – Jury President

    Ashutosh Srivastava, Chairman / CEO, APAC, Russia & Emerging Markets, Mindshare
    Charles Cadell, President, Asia Pacific, McCann Worldgroup
    Cheuk Chiang, CEO, Asia Pacific, Omnicom Media Group
    Chris Thomas, Chairman and CEO of BBDO Asia, Middle East and Africa, Chairman of Proximity Worldwide, BBDO/Proximity ‎
    Christine Xu, VP and CMO, China, McDonald’s,
    David Brain, President & CEO, Asia Pacific, Middle East, Africa, Edelman
    David Mayo, CEO, Bates CHI & Partners Asia
    Dick van Motman, Chairman & CEO Dentsu Aegis Network/Southeast Asia, Dentsu Aegis Network
    Freddy Bharucha, General Manager, Asia Marketing, Procter & Gamble
    Gavin Ashcroft, Chief Strategy Officer, Australia & New Zealand, Carat
    Gerry Boyle, Chairman, Asia Pacific, ZenithOptimedia
    Harpreet Singh Tibb, Director of Marketing, India & South Asia, Kellogg
    Hyoung Do Lee, Planning Director, South Korea, Cheil Worldwide
    Jarek Ziebinski, President, Asia Pacific, Leo Burnett
    Keith Smith, President, International, TBWA Group
    Mark Heap, CEO, Asia Pacific, MediaCom
    Matthew Godfrey, President, Asia, Y&R
    Nirvik Singh, Chairman & CEO, Asia Pacific, Grey Group
    Paul Heath, Chairman & CEO, Ogilvy & Mather Asia Pacific
    Rob Campbell, Regional Head of Planning, Wieden + Kennedy
    Rupen Desai, Regional President, Asia Pacific, Lowe + Partners
    Sarah Reiter, President, Asia Pacific, FutureBrand
    Steve Blakeman, CEO, Asia Pacific, OMD
    Vikram Sakhuja, Global CEO, Maxus Worldwide
    Vishnu Mohan, CEO, Asia Pacific, Havas Media Group
    Wong Mei Wai, Head of Marketing, Vietnam, Asia Pacific Breweries

     

    Commenting on the appointments, Terry Savage, Chairman of Lions Festivals, said:  “We’re delighted that James and Rahul are joining us as we expand the awards to include strategy alongside effectiveness. They are proven achievers in the industry and it will be fantastic to work with them as we look to award truly ground-breaking work from across the region.”

     

    A further two new awards categories, Digital Strategy and Data & Analytics, are also being introduced this year and details of the jury presidents and their juries for them will be announced soon.

     

    Entries into the AMES are being accepted until March 7. Submissions can be made through the website, www.ames.asia, where further details of rules and fees can also be found. The chosen winners of the 2014 AMES will be revealed and honoured on stage at the dedicated Awards Ceremony on May 29 in Singapore.

     

  • Leading co-creative community platform eYeka will enable the FMCG giant to crowdsourcing creative ideas.

    Unilever to crowdsource ideas via eYeka

    By A Correspondent

     

    Leading co-creative community platform eYeka has tied up with Unilever to enable the FMCG giant to crowdsourcing creative ideas. The appointment is effective June 1 and covers markets across Asia Pacific, Middle East, Russia and South Africa.

     

    eYeka’s online community of 250,000 creators is expected to work across Unilever’s brands to accelerate the creation of more relevant marketing and communication campaigns. The eYeka community has already worked with a number of Unilever brands such as Clear, Close Up, Comfort, Cornetto, Lipton, Lifebuoy, Lux, Pond’s and others.

     

    Said Rahul Welde, Vice President (Media) for Asia, Africa, Middle East, Turkey and Russia, Unilever: “At Unilever, we believe in putting people first. A key role for us as marketers is to create magic and to excite people with innovative ideas. Inviting creative consumers to give their best ideas offers Unilever a great opportunity to re-invent and challenge ourselves. We have worked with the eYeka community for two years on a number of projects and now extend that relationship further and deeper.”

     

    Francois Petavy, Chief Executive Officer, eYeka said: “We have long advocated turning to consumers for ideas and content with consumers as a source of competitive advantage so we are thrilled to partner with Unilever to bring this approach to a new scale.”