MxMIndia

Tag: Rahul Vira

  • It features Ananya Pandey and launches the new Skechers D’Lites collection

    Leo Burnett’s campaign for Skechers

    By A Correspondent

     

    Skechers India’s latest campaign Originals Keep Moving starring Bollywood sensation Ananya Panday has announced the launch of the brand’s flagship lifestyle collections, the Skechers D’Lites.

     

    Speaking about the launch and on Ananya Panday,  Rahul Vira, CEO, Skechers South Asia said: ‘’We are thrilled to launch our first campaign with Ananya Panday. As Skechers was born as a youth-focused brand, it’s our aim to strengthen our connection through communication with the youth of India and ignite a shift in the Indian mind-set at large. With this announcement, we have also launched the newest collection in our flagship lifestyle range—Skechers D’Lites—and welcome Ananya to the Skechers family where she will be a perfect ambassador thanks to her role as an influencer to her fans of all ages.”

     

    Added Rajdeepak Das, Managing Director – India & Chief Creative Officer – South Asia, Leo Burnett: “The Skechers D’Lites range has always been an iconic global fashion sensation. Reminiscent of the 90’s style, as Ananya and her friends sashay down the streets in synchronized choreography, the visuals and the music are bound to take you through familiar yet unfamiliar territory with a retro cool meeting the edgy future vibe. Dance has always been a central form of self-expression and just like the iconic Skechers D’Lites collection and our campaign draws a parallel between the two encouraging everyone to keep moving forward in life.”

     

  • The campaign has been conceptualised and created by Leo Burnett India

    Skechers launches “Go Like Never Before” campaign with its first India brand ambassador Siddhant Chaturvedi

    By A Correspondent

     

    Global sports and lifestyle brand Skechers is launching a new campaign featuring Gully Boy actor Siddhant Chaturvedi, who will be the first Indian brand ambassador for Skechers.

     

    Speaking about the launch and on Siddhant Chaturvedi, Rahul Vira, CEO, Skechers South Asia said:  “We are thrilled to launch the “Go Like Never Before” campaign starring Siddhant Chaturvedi. Our sole aim through this campaign is to reach out to maximum people and promote running as a fitness culture in India. Skechers understands the significance of health and fitness and encourages people to be their fittest self by something as simple as running. Making this campaign special, we are delighted to announce Siddhant Chaturvedi as the first brand ambassador of Skechers India. His drive for fitness resonates perfectly with the brand and with this we aim to encourage more and more people to stay healthy and go run.”

     

    Added Rajdeepak Das, MD – India & CCO – South Asia, Leo Burnett: “This power packed film is the beginning of an important fitness movement. With the lockdown restricting our lifestyles, everyone is raring to step out of their confines and the first thing one needs to own, is the right pair of Skechers. And Siddhant was the perfect partner to give this conversation momentum. The energy that he has got to this campaign is palpable and we are sure it will encourage everyone to ‘Go Like Never Before’.”

     

     

  • Set to debut this month, Skechers GoRun 6 is specifically designed for running

    Skechers launches #GoRun6 digital video campaign

    By A Correspondent

     

    American Sports lifestyle brand – Skechers Performance unveiled its video campaign ‘Beat My Speed’ as a part of its integrated marketing campaign for ‘Go Run 6’ in India.

     

    The film features four upcoming athletes including Indian female wrestler Ritu Phogat, India U-19 World Cup Cricketer Shubman Gill, Former Captain of Indian Women’s National Basketball team Akanksha Singh and India U-17 Footballer Sumit Rathi. The film has been conceptualised and created by Scarecrow M&C Saatchi, to show how important running is, as an effective training tool, in every sport.

     

    Sharing his thoughts on the launch, Rahul Vira, Chief Executive Officer – Skechers India, said: ‘’The campaign aims to encourage and promote running as a culture especially amongst the youth and at the same time how important is it to use the right kind of shoes for running. In this campaign we had the pleasure of working with 4 promising Indian athletes from different sports, i.e. Cricket, Football, Basketball and Wrestling challenging each other to beat their speed in Skechers GoRun 6, and also emphasising on the importance of running while training off the field.”