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Tag: Rahul Vengalil

  • To head the business and to integrate media services

    Tgthr onboards Rahul Vengalil as CEO and Co-Founder

    By Our Staff

     

    Rahul Vengalil
    Rahul Vengalil

    Tgthr has onboarded Rahul Vengalil as CEO and Co-Founder to head the business and to integrate media services.

     

    As CEO at Tgthr, Vengalil will lead client relationships and business across the units. He will also take forward the agency’s promise of a full-funnel approach by integrating media services into the agency offerings, bringing to the forefront his decades of experience in handling media.

     

    Aalap Desai
    Aalap Desai

    Said Aalap Desai, CCO and Co-Founder Tgthr: “We don’t become a full-funnel agency by just calling ourselves ‘full-funnel’. We can only achieve it by having people who not just come with that expertise but command that expertise. Rahul is exactly that. Why he belongs at tgthr, more than anywhere else, is because he has the head to drive business and has the heart to care about people, too.”

     

    Added Vengalil: “Tgthr has already earned a reputation as a place where happiness meets creativity to produce extraordinary results, setting the foundation for an exciting journey into the future.  We aim to simplify the complexities of today’s diverse mediums and the ever-changing technology. My intent is to guide our clients through the dynamic advertising landscape and not just create compelling brand stories for them but also help distribute them. A rehaul of the old ways of advertising requires radical thinking, ingenuity, and passion, which can only be enabled in an ecosystem like Tgthr.”

     

  • He will be the agency's Executive Director

    Rediff hires Rahul Vengalil to head Everest

    By Our Staff

     

    Rahul Vengalil
    Rahul Vengalil

    Rahul Vengalil, who was till recently Managing Partner at Dentsu’s Isobar, has joined the Rediffusion Group to lead Everest Brand Solutions as a digital-first, full-service agency. He will be the agency’s Executive Director and will report to Dr Sandeep Goyal.

     

    Vengalil will be based in Bengaluru, which will going forward, be the new headquarters of Everest.

     

    Said Vengalil: “This opportunity that I have been given is so very symbolic. We literally have to climb Mount Everest over the next few years. The future of advertising is about integrated solutions which provide accountability & efficiency to client businesses. The current integrated offerings in the market still exist in silos in a sense, and the true power of integration is often missed in brand communication. At Everest we will be in a better position to provide better services to our clients because we start with the advantage of being able to put in state-of-the-art know- how and know-why that is best-in-class. We will be digital at heart, but results-driven solutioning will be the driving thought, in everything we do.”

     

    Added Dr Goyal: “Everest today is celebrating its 75th year. And there is no better time for us than now to re-invent and re-ignite the agency. With Rahul as its youthful, yet well experienced, new leader we are looking at a bright and re-energised future for Everest. Rahul is getting together the brightest and best minds in the digital business; we are hubbing operations out of Bengaluru and Mumbai to start with; and Everest shall be fully supported by common group resources especially in strategic planning, including Red Lab. Going forward, Everest as digital-first and Rediffusion as creative-first agencies will combine to give clients the best of what their brand needs.”

     

  • Will be responsible for building the business

    Dentsu promotes Rahul Vengalil to Managing Partner, Isobar

    By Our Staff

     

    Isobar, the creative experience agency from Dentsu India, has promoted Rahul Vengalil to the role of Managing Partner. Vengalil will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative and experience as the key focus for future growth.

     

    Heeru Dingra
    Heeru Dingra

    Speaking on the appointment, Dingra said: “The solutions we offer are led by talents who possess extraordinary skillsets. Rahul is one of our finest resources with key domain expertise and with the thrill to set up new standards each time. His strategic-led, client-centric approach is in sync with our offerings. We are certain that he will accelerate Isobar’s growth trajectory for India.”

     

    Rahul Vengalil
    Rahul Vengalil

    Commenting on his elevation, Vengalil added: “I am extremely excited to begin this fresh chapter at Isobar India. My experience with Isobar has transformed my journey; and now is the time to set up new benchmarks. We have an awesome team of innovative and creative folks who are aligned with Isobar’s global vision of transforming into the most creative experience agency, worldwide. With our ‘Invent Make Change’ agenda, we are committed to being instrumental in creating an experience economy within India.”

     

  • The brand has collaborated with digital creator and sex educator Leeza Mangaldas

    Isobar & TTK campaign for condom promotion

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Leeza Mangaldas (@leezamangaldas)

    Skore Condoms from the house of TTK Healthcare has partnered with Isobar, the Dentsu India digital agency, to launch the ‘Cliteracy Drive’ – a fun educational campaign to spread awareness about women’s orgasm. The brand has collaborated with digital creator and sex educator Leeza Mangaldas to offer learnings through videos that educate consumers on the said subject.

     

    Sharing his perspective on the campaign, Vishal Vyas, AVP Marketing, TTK Healthcare, Consumer Products Division said: “Skore is a brand that believes in empowerment. And with a product like OH! Pleasure Gel in the Skore portfolio – specially made to intensify female pleasure, we owe it to the women fraternity to address this issue that has been prevalent for generations. After all, for a brand to be relevant, it needs to touch the right nerve.”

     

    Added Arjun Siva, DGM – Digital Marketing and eCommerce, Skore: “Skore has always believed that men and women should be equals when it comes to pleasure, and we have showcased this in our past communications as well. This campaign drives that conviction forward in a far more innovative and effective manner.”

     

    Sharing his views, Rahul Vengalil, Chief Business Officer, Isobar India said: “Isobar is all about innovation and experiences. To drive home a brand thought, we need to look beyond just doing a video – which is one-way communication, and rather do interactive things that are memorable. This is an experience-led transformation that the Isobar brand strongly stands for; and Skore is the perfect brand, and this was the perfect brief, to showcase it.”

     

  • Highlights trends that can be useful for brands and businesses

    Isobar unveils white paper on impact of touch starved consumers

    By Our Staff

     

    Isobar, the digital agency that’s part of Dentsu India, has launched a white paper on the new touch-starved world.

     

    Rahul Vengalil
    Rahul Vengalil

    Commenting on the report, Rahul Vengalil, Chief Business Officer, Isobar said: ”We are invested in understanding cultural trends and people’s opinions that are continuously shaping human behaviour. Touch starvation is a major part of our lives now. While this trend slowly started picking up even before the pandemic, it is all the more prevalent and relevant today. Our effort is to understand how this affects us and create opportunities for businesses and provide the right experience for the consumers.”

     

    Mamtah Sabhrwal
    Mamtah Sabhrwal

    Added Mamtah Sabhrwal, Director – Brand Strategy, Isobar India: “We are in a state of flux and there are many studies on the shift in human behaviour and culture. Hence, it was imperative to pick a subject that analyses the root cause of the changes we are going through. We then carefully and consciously identified Touch Starvation as it has impacted people’s lives particularly a few segments without ever getting noticed. And there is a lack of general awareness and empirical data which reflects how common conditions like mood swings can be a direct implication of the same. With this white paper, we aim to uncover where are we now and what comes next due to this skin hunger.”

     

  • Appoints Priyanka Agrawal as Country Head; Rahul Vengalil joins as Chief Business Officer…

    Isobar India launches ‘Isobar Consulting’

    By A Correspondent

     

    Isobar, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of Isobar Consulting in India. Isobar Consulting will help brands define their digital transformation strategies.

     

    Priyanka Agrawal
    Shamsuddin Jasani
    Rahul Vengalil

    Isobar Consulting will be led by Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink, as Country Head. Additionally, the agency has also appointed Rahul Vengalil as Chief Business Officer, Isobar Consulting. Both will report into Shamsuddin Jasani, Group MD, Isobar South Asia.

     

    Said Jasani: “We have been readying ourselves to launch this world-class Experience-led Transformation business for almost six months now. However, we wanted to fine tune it before launch and now, on the back of two big wins, we are launching Isobar Consulting. I feel that by drawing capabilities from two of the finest agencies within the Isobar India group – Fractal Ink and Isobar India, we can deliver a roadmap for a lot of businesses that seek this transformation. Experience-led Transformation is our key offering, and we genuinely believe that we have a substantial competitive advantage in this space. With the addition of this service, the Isobar India Group can deliver end-to-end solutions to clients – right from consulting to delivery.”

     

     

  • It is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix

    Hug Innovations appoints Dentsu India as strategic & creative partner

    By A Correspondent

     

    Following a multi-agency pitch, Dentsu India has bagged the strategic and creative mandate for the gesture-controlled Smartwatch brand Hug.

     

    Said Simi Sabhaney, CEO, Dentsu India:  “We look forward to creating some great work for Hug, a brand that is poised to redefine the smartwatch category in India.”

     

    Confirming the news, Raj Neravati, Founder and CEO, Hug Innovations said, “Dentsu’s passion and belief in the Hug smartwatch caught our attention right from the first conversation. Their creative ideas were clear and modern and the category positioning was sharp. We are very excited to partner with Dentsu, and their ability in positioning Hug as a brand as well.”

     

    Commenting on the win, Vidya Sankar, Vice President, Dentsu India said, “We are delighted to partner with Hug. It’s an interesting category to work on and has tremendous potential to deliver great work both offline and in the digital space. Our understanding of the category, strategic direction and our integrated approach nailed the win.”

     

    Rahul Vengalil, Business Head, Isobar added, “We are excited to be working with Hug, world’s first gesture control smartwatch. This is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix.”