MxMIndia

Tag: Rahul Sinha

  • To strengthen editorial leadership

    Zee Media appoints Santosh Kumar as Editor of Zee Bharat

    Zee Bharat has appointed  Santosh Kumar as its new Editor. In his capacity as Editor, Kumar will lead Zee Bharat’s news operations. His expertise in political, socio-economic, and investigative journalism will sharpen Zee Bharat’s mission to provide incisive and impartial news coverage.

    Said Rahul Sinha, Managing Editor of Zee News: “We are thrilled to welcome Santosh Kumar to Zee Bharat. His extensive experience and insightful perspective will play a pivotal role in shaping the future of our news programming. With Santosh at the helm, we are poised to redefine news broadcasting in India.”

  • Envisions future of excellence in journalism

    Zee News onboards Rahul Sinha as Managing Editor

    Zee Media Corporation Limited (ZMCL) has onboarded journalist Rahul Sinha as theManaging Editor of Zee News.

    Said Abhay Ojha, CEO of Zee Media Corporation Limited, expressed his enthusiasm for Sinha’s return. He said: “Rahul Sinha’s appointment as Managing Editor heralds a new chapter of excellence for Zee News. His wealth of experience and proven track record in the industry will undoubtedly elevate our editorial standards and strengthen our position as a trusted news source. With Rahul at the helm, we are confident that Zee News will continue to uphold the highest principles of journalism.”

  • Conceptualized and executed Fevicol Slime on Nickelodeon & Voot

    Madison Media makes summers fun and engaging for kids

    By A Correspondent

     

    Madison Media conceptualised and executed an engaging activity for kids this summer for its client, Pidilite by popularising the ‘Slime’ in India. Slime is a popular phenomenon and a worldwide fad amongst kids and teenagers making use of adhesive. The agency conceptualised and executed an integrated marketing approach in collaboration with the leading kids channel Nickelodeon and video-on-demand platform Voot Kids.

     

    Speaking about the brand solution, Rahul Sinha, President, Pidilite Industries Ltd (ASF Division) said:“We see Slime as a perfect mix of creativity and expression by children – our core Target Audience. It allows a child to express his creativity in a manner that is fun for him. Fevicol MR is happy to be a part of this joy of creation.”

     

    Talking about the engagement, Vanita Keswani, CEO, Madison Media Sigma added: “It was a delight to work on this activation and it is heartening to note that it has been featuring among the top 20 shows on Voot in the last few weeks and is No 2 in terms of retention or repeat viewing among kids versus other IPs”.