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Tag: Rahul Sharma

  • The music video conceptualized by ad agency Flamingo Digital

    Furo Sports shoes unveiled a new generation ad campaign

    By Our Staff

     

    Furo Sports, the sports footwear brand of Leayan Global Private Limited, has launched a new ad campaign. The music video is conceptualised by ad agency Flamingo Digital.

     

    Expressing his views on launch of this campaign, Rahul Sharma, General Manager – Marketing, said: “The new ad campaign strategy is designed to focus on product credibility, reshaped brand appeal, and consumer experience through stunning visuals and catchy song , which has high level of remembrance and also accentuates our brand‘s tagline “Got Furo Got Grip” which encompasses the focus of our brand and enables us to showcase the breadth and depth of the company’s motto.”

     

     

  • Targets people from different walks of life

    Comfort Walk rolls out its latest campaign

    By Our Staff

     

    Comfort Walk from the house of Red Chief Shoes has launched a new ad campaign offering wide range of footwear. The music video has been conceptualized by ad agency ADK – Fortune and directed by Kunal Pardesi.

     

    Said Rahul Sharma (General Manager, Marketing): “Today, when video content works well and people spend most of their time browsing on the internet, we felt this would be a creative solution to spread our message innovatively and engagingly with the help of a great concept and extraordinary music. We feel that music plays a very critical role in establishing a direct connection with the consumers as it provides a universal language and offers a fresh feel to the video, which aids in creating brand identity.”

     

     

  • To highlight new footwear range of casuals and formals on TV, print and hoardings

    Vicky Kaushal continues as face of Red Chief

    By Our Staff

     

    Footwear brand Red Chief has launched its seasonal campaigns with its brand ambassador Vicky Kaushal.

     

    Said Rahul Sharma, General Manager (Marketing): “Vicky gels very well with our Red Chief brand image, which is rugged, tough and confidently stylish, which would further highlight in our all campaigns targeted to youth. These campaigns would highlight our new footwear range of casuals and formals and would be promoted round the year through T.V., print, hoarding, in store branding and as more and more people are now a days glued more on digital platforms so same would remain our major focus. Since our association with Vicky – our brand salience is on the rise among youth and we are further encouraged to take our Red Chief brand to next level of growth with better penetration among youth.”

     

     

  • Many more brand campaigns have been planned back to back for the next few seasons

    Red Chief ropes in Vicky Kaushal as brand ambassador

    By A Correspondent

     

    Leayan Global has roped in actor Vicky Kaushal as brand ambassador for its footwear brand Red Chief.

     

    Said Manoj Gyanchandani, Managing Director, Leayan Global: “We are delighted to have Vicky Kaushal as the brand ambassador for our leading leather footwear brand Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough and confidently stylish. We are quite confident of taking our brand to next level of growth and expansion across the country, with better penetration among the youth.”

     

    Added Rahul Sharma, General Manager – Marketing, Leayan Global: “To continue leveraging our association, Vicky Kaushal would be part of our campaign ‘Khel Gaye Chief’ which will be launched very soon through mass media and digital platforms. Thereafter, many more brand campaigns have been planned back to back for the next few seasons.”

     

     

  • The mandate includes digital marketing, creative communication, influencer and content marketing

    Arm Worldwide wins digital mandate for Revolt Intellicorp

    By A Correspondent

     

    Arm Worldwide has been awarded the digital duties for Revolt Intellicorp, the new electric motorcycle venture announced by Micromax co-founder Rahul Sharma. The mandate was won following a multi-partner pitch in February 2019 and will be operated from the headquarters of Arm in Gurugram.

     

    Shubhodip Pal

    Said Shubhodip Pal, Chief Marketing and Business Development Officer: “While shortlisting our agency partners, we wanted to work with like-minded people who share our vision of making this electric dream for India a reality. We are happy to have Arm Worldwide as part of the mix; they are a young group with fresh ideas and that is crucial for a new start-up and brand like ours. It is great to have Arm on board as we roll out to bring India’s First AI enabled Motorcycle to our consumers in July 2019.”

     

    Ritesh Singh

    Commenting on the win, Ritesh Singh, Co-Founder and Managing Director, Arm Worldwide, said: “We are thrilled to be the partner of growth for Revolt Intellicorp. The automobile category is going through a transformation globally and Revolt Intellicorp will be leading this in India. The day I rode the electric motorcycle, I was sold; I knew that this is a Unicorn in the making. We had/have no category case studies to take inspiration from, no set industry benchmarks as electric automobile business is new, which was good in one way. It pushed us further and our way of looking at the brand journey for success came out to the accepted winning formula for team Revolt. We are ready to write another mega success story and this time, we are going to break all our records for the brand, both in terms of business and brand.”

     

     

  • Shubhodip Pal elevated to Chief Marketing & Commercial Officer as Shubhajit Sen decides to pursue other opportunities

    Micromax announces senior leadership changes

    By A Correspondent

     

    Shubhodip Pal

    Micromax Informatics announced the appointment and elevation of Shubhodip Pal as its new Chief Marketing & Commercial officer and Group Head for VAS and online sales. In his previous role at the organisation, Pal was the Chief Operating Office at YU Televentures, a 100 per cent subsidiary of Micromax Informatics. The announcement comes in light with the current Micromax CMOShubhajit Sen deciding to move on to pursue other interests.

     

    Commenting on Shubhodip’s appointment, Rahul Sharma, Co-Founder, Micromax Informatics said: “Shubhodip has been instrumental in brand development for Micromax at various stages – be it his previous role as the CMO for the company or his most recent role as the COO for YU. As Micromax takes a new growth trajectory in 2017, focusing on becoming an evolved player across categories, Shubhodip with his added responsibilities will play a vital role in growing the brand.”

     

    On Sen’s exit, Sharma said: “While Shubhajit has decided to pursue other interests, his contribution in the past two years has been immense and we would like to thank him for his contribution and wish him great luck ahead.”

     

     

     

  • This is perhaps one of the most creatively exciting new ventures NDTV has launched, with so many 'firsts' for television in India

    NDTV Profit splits to offer stockmarket shows at trading hours, sponsored bands as NDTV Prime in the evenings and on weekends

    By A Correspondent

     

    NDTV has announced the rollout of a two-in-one channel – NDTV Profit and NDTV Prime. The announcement was made at a function held at the Trident, Bandra in Mumbai.

    On the channel, NDTV Profit, in a fresh association with The National Stock Exchange of India will operate from 9am to 5pm on weekdays and will offer viewers in-depth and credible business news and analysis during market hours.

    Speaking on NSE’s partnership with NDTV, Chitra Ramakrishna, MD & CEO of the National Stock Exchange (NSE) said, “I think this is a very good initiative and comes together with what NSE has been trying to do over the last few years in terms of investors outreach. NSE always reaches out to various segments of audiences starting from school children at one end to senior citizens. Some of you may be financially savvy, some of you may not be. But we believe that it is really our accomplished sort of objective to reach out to everyone to spread financial literacy at one end, and better investor awareness. So the best way to do this is to have knowledge outreach programmes and the more creative and varied the channels are, we are able to reach out to impart that kind of education.”

    From 5pm and on weekends, the channel will sport a brand new avatar – NDTV Prime, which is in association with Micromax. The channel is targeted at the 25+ urban male and will offer an interesting blend of ‘specialty bands’, which will showcase through the week across genres such as Technology, Auto, Property, Education & Careers, Entertainment and Comedy.

    Rahul Sharma, Co-founder, Micromax said, “Micromax has always looked at unique partnerships that bring alive newer experiences for Indian audiences through our brand associations and product offerings. We are very happy to partner with NDTV for their new and exciting venture NDTV Prime – India’s first dual channel, a new infotainment channel that will reach out to newer audiences through great content across different genres. With digitization and advancement of technology, we are seeing a trend for greater consumption of high quality content among the viewers. NDTV Prime provides an ideal opportunity for Micromax to reach out to evolved viewers through new programming on lifestyle, reality, automobiles, sports, music, property, gadgets & gizmos and comedy, all of which are showing increasing acceptance among Indian viewers. Our best wishes are with NDTV, and look forward to a long-term association.”

    Announcing the launch of NDTV Prime, Dr Prannoy Roy, Co-Chairperson, NDTV said, “This is perhaps one of the most creatively exciting new ventures NDTV has launched, with so many ‘firsts’ for television in India. The reactions so far, from advertisers and sponsors have been very, very positive. This new concept, with two prime times, changes many of the traditional views on what primetime viewership is all about!”

    In a first, sponsors are already on board partnering with the genres that fit in with their brands. Videocon d2h has come on board for ‘Ticket to Bollywood’ while Croma is the overall Technology Band sponsor. MRF is on board for the Auto Band and Supertech continues its association with the Property Band.

     

  • While Mona Jain joins ZEEL as EVP – Cluster Head, Rahul Sharma will be Senior VP – National Sales Head

    Mona Jain, Rahul Sharma join Zee

    Mona Jain

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Mona Jain as EVP-Cluster Head and Rahul Sharma as Senior VP-National Sales Head.

     

    Speaking on both appointments, Ashish Sehgal, Chief Sales Officer (CSO), Zee Entertainment Enterprises Limited (ZEEL) said, “We are extremely happy to have two media stalwarts join us from the industry. Mona brings with her an immense experience and understanding of the industry. She has been instrumental in key media launches and her knowledge will be really valuable in reinforcing our relationship with agencies & clients. Mona will play a key role in developing brand solutions, setting up a business model for geo-targeting & agency relationship management. She will also head the North region leading the Business Development team, new initiatives and niche channels. Rahul comes with a digital background, which will add a new dimension in selling traditional media. His proven skills in establishing start-up operations and successful launch of channel brands will play an integral role in helping the company achieve its business objectives.”

     

    Commenting on her joining, Ms Jain who was until recently CEO of VivaKi Exchange, said: “I am extremely pleased to be stepping into this position. Zee looks poised for huge growth and it will be very exciting to be a part of this journey.”

     

    Said Mr Sharma said, “I have been a part of television and I am excited to join ZEE and be a part of the biggest television network.”

     

    Both appointments are effective today (March 5).