MxMIndia

Tag: Rahul Raj

  • Advances billing capabilities of FloBiz's flagship product myBillBook

    FloBiz neobank launches first brand campaign

    By Our Staff

     

    FloBiz, a fintech platform for small and medium scale businesses (SMBs), has launched its new brand campaign ‘Business Ka Achha Time Shuru’ with a series of four ad films. The newly announced branding campaign bolsters the efficiency and advanced billing capabilities of FloBiz’s flagship product myBillBook, which is a GST invoicing and accounting software.

     

    Said Pulkit Saboo, Director- Brand Marketing, Flobiz: “The stories are a reflection of our user reviews. We feel fortunate to have been able to create a difference in the lives of SMBs by giving them an easy-to-use, powerful and affordable solution for their everyday business pain-points. Similar to our customer base, the films show a wide age spectrum ranging from a young businessman to an elderly well established business owner with each of them using myBillBook confidently and conveniently. The campaign has been well timed to usher in the new financial year with the brand promise of better times for your business. We are complementing the digital-first national roll out with a high degree of offline visibility through OOH advertising and BTL activities.”

     

    Added Rahul Raj, Founder and CEO, FloBiz: “The new brand campaign follows our previous campaign #BusinessKoLeSeriously launched in association with our brand ambassador Manoj Bajpayee. The recently announced ad series illustrates, in all its simplicity and sans-hyperbole and sans-jargon tenor, the benefits of having a superior product take on most of the daily business operations challenges for small businesses, leaving more time to concentrate on things that matter – more family and business strategy time.”

     

  • Will create and execute the fintech startups’s brand & marketing strategy

    Pulkit Saboo joins FloBiz as Director, Marketing

    By our Staff

     

    Pulkit Saboo
    Pulkit Saboo

    Pulkit Saboo joins FloBiz, the leading fintech startup and neobank for growing small and medium businesses (SMBs), as Director of Marketing.

     

    Said Rahul Raj, CEO and Founder of FloBiz: “Pulkit is an experienced marketing professional who has led high performing teams and delivered some of the most memorable campaigns for major brands across categories. I am confident that under Pulkit’s leadership, we will scale newer heights as we enter into neobanking space and build deeper inroads into SMB space across cities and regions throughout the country.”

     

    Added Saboo: “I am thrilled to join the leadership team at FloBiz. The time could not have been more opportune than now for FloBiz to start this digital revolution for the SMB segment. With the deep understanding of SMBs’ expectations & pain points, we are poised to change the way of age-old business operation practices through a superior product offering. We are on a mission to deliver an unmatched experience to businesses making their digital transformation journeys. I look forward to challenges and exciting times ahead.”

     

  • To accelerate its outreach to the SMB sector

    Manoj Bajpayee to feature as brand ambassador for MyBillBook

    By Our Staff

     

    FloBiz, a startup that is building a neobank for small- and medium-sized businesses, has announced its association with actor Manoj Bajpayee. The Bengaluru-based fintech aims to accelerate its outreach to the SMB sector and promote the adoption of its flagship product MyBillBook – a simple to use GST billing and accounting software – with Manoj Bajpayee as brand ambassador.

     

    Said Rahul Raj, Co-founder and CEO of FloBiz: “The ‘Business Ko Le Seriously’ campaign is our first step towards creating a relatable and trustworthy brand for MyBillBook, targeting ambitious business owners across the country. We’re extremely thrilled to join hands with Mr. Manoj Bajpayee to communicate our mission and the product’s value propositions to the small business community over the next one year. Manoj’s universal charisma and mass appeal, coupled with the inspiring story of his journey from a humble beginning to critically acclaimed fame, is sure to resonate with the SMBs. The team thoroughly enjoyed working with the incredibly talented artist, who brings such passion and conviction to his work.”

     

    Added Shriram Iyer, co-founder and chief creative officer of Tilt Brand Solutions said, “The FloBiz team was very clear about the brief right at the outset. As a brand, they genuinely believe in the power of SMBs and their impact on our economy. However, while these business owners have big ambitions and strong drive, they lack the necessary technological tools that are otherwise available to bigger companies and corporations. This led us to realise that what the SMB owners need is a nudge in the right direction to propel their businesses by adopting a powerful software like MyBillBook.

     

  • To give boost to FloBiz brand

    Perfect Relations to partner with FloBiz

    By Our Staff

    Perfect Relations has won the communications mandate for FloBiz. It will manage the brand’s strategic PR, media relations, and reputation management across India.

    Said Rahul Raj, Founder & CEO, FloBiz | Building for Growth, Building for Bharat: “Perfect Relations diversified experience across sectors and a deep understanding of the fintech industry makes them an excellent partner to drive our communications. Their approach towards the SMB space aligns with ours in a way that creates entrepreneurial synergies, and we are confident that it will give a remarkable boost to FloBiz’s brand, especially on our rapid growth journey.”

    Added Dilip Cherian, the Co-Founder and Consulting Partner at Perfect Relations, “FloBiz epitomises the brand of new-age start-ups that offer simple solutions to challenges faced by small and medium enterprises across the country. Their work strengthens the core of our economy. We are delighted to partner with this transformational brand that is dynamic and rapidly growing. I am confident that as their partners we will help FloBiz achieve their growth ambitions.”